Mannay CBE 2020 Estande por Wai Ho Cheung

O design Mannay CBE 2020 Estande por Wai Ho Cheung é um vencedor altamente estimado do prestigioso 2025 A' Design Award de Ferro na Categoria de Competição Design de Arquitetura de Feiras, Interiores e Exposições.

FerroFeira· 2025

Mannay CBE 2020 Estande

por Wai Ho Cheung

Cliente: Shenzhen Mannay Cosmetic Co.

Vencedor do A' Design Award de Ferro na Categoria Feira

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Cores

O Design

Sobre Mannay CBE 2020 Estande

A Mannay apresenta sua marca Luckinfo na China Beauty Expo em Xangai com um estande projetado para destacar a expertise tecnológica da Mannay e o apelo jovem da Luckinfo. O estande apresenta uma ilha central que divide o espaço em duas seções, exibindo as matérias-primas e o artesanato de um lado, e os produtos coloridos da Luckinfo do outro. Diversos efeitos de iluminação, cores vibrantes e elementos detalhados como luzes de néon e esteiras transportadoras realçam a exposição. O layout garante um fluxo suave de visitantes, criando uma experiência envolvente.

O Reconhecimento

Sobre o A' Design Award de Ferro

Mannay CBE 2020 Estande conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Mannay CBE 2020 Estande seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Mannay CBE 2020 Estande merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: At the China Beauty Expo in Shanghai, Mannay introduces its brand Luckinfo with a booth that effectively showcases both Mannay's ODM and Luckinfo brand exhibition areas. The design highlights Mannay's professionalism and technological expertise, focusing on self-developed raw materials and ODM processes, while promoting Luckinfo's colorful packaging and interactive experiences to attract young consumers. The booth seamlessly integrates the unique features of each party.
Dimensões e Embalagem: Width 6 m x Depth 15 m x Height 4 m
Etiquetas: Booth Design, Exhibition, Skincare, ODM, Mannay, Luckinfo, Cosmetic, China Beauty Expo, Shanghai
Tecnologia de Produção: The booth features a central island with a box design that divides the space into two sections: the left side showcases Mannay's self-developed raw materials and professional craftsmanship, while the right side displays Luckinfo's youthful and refreshing products. The use of diverse lighting effects, vibrant color schemes, and detailed design elements, such as neon lights, lightboxes, grid patterns inspired by school notebooks, green canister installations, and conveyor belts, brings the booth to life and highlights the unique characteristics of each party.
Desafio de Design: The challenge is to create a booth that effectively highlights the unique features of both Mannay and Luckinfo, while seamlessly integrating them into a cohesive design. The designer considers the distinct yet interconnected nature of the two exhibition areas, balancing Mannay's professional and technological image with Luckinfo's youthful and vibrant brand positioning. The use of diverse lighting effects, vibrant color schemes, and detailed design elements are critical in achieving this goal, ensuring a smooth transition and perfect integration between the two sections.
Pesquisa: The design approach considers multiple aspects, including overall design, color usage, lighting effects, layout flow, and promotional strategies. The designer thoroughly analyzes the relationships and differences between the two exhibition areas, making significant efforts and multiple revisions to deliver an almost perfect design. The research focuses on creating a strong visual impact, enhancing space transparency, and achieving a win-win situation for brand presentation and visitor experience.
Inspiração: The inspiration behind the booth design is to create a space that effectively showcases the distinct yet interconnected nature of Mannay and Luckinfo. The designer aims to reflect Mannay's reputation as a professional and technologically advanced skincare ODM factory, while also capturing the youthful and vibrant essence of the Luckinfo brand. The design includes thoughtful elements that embody the production processes and brand philosophies of both Mannay and Luckinfo.
Duração do Projeto: The project started in February 2020 in Shenzhen and finished in July 2020 in Shanghai
Fluxo de Operação: The booth layout follows a human-centered principle, divided into reception, display, and discussion areas. The central island not only increases the display area, but also ensures a smooth transition and perfect integration between two sections. The functional areas are logically arranged with smooth flow, providing a comfortable and natural visitor experience. The discussion table, surrounded by the product display area, allows clients to admire the exhibits while conversing with staff. The designer also implements creative promotional strategies, including inviting male models to assist on-site and creating giant product models, to enhance the lively atmosphere and attract visitors.
Membros da Equipa: Wai Ho Cheung
Créditos de Imagem: Simon Zhou