O design Mountain Sea Rare Treasure Caixa de Presente de Nozes por Wu Yao é um vencedor altamente estimado do prestigioso 2025 A' Design Award de Prata na Categoria de Competição Design de Embalagem.
PrataEmbalagem· 2025
Mountain Sea Rare Treasure Caixa de Presente de Nozes
por Wu Yao
Cliente: Beijing Wuyao Cultural and Creative Co. Ltd.
Vencedor do A' Design Award de Prata na Categoria Embalagem
Vencedor de Prémio Verificado
Verificar Estado do Prémio para #165746O Design
Sobre Mountain Sea Rare Treasure Caixa de Presente de Nozes
Mountain Sea Rare Treasure é uma caixa de presente premium para frutos secos embalados. A caixa acomoda oito latas metálicas, cada uma contendo nozes de um país ou região diferente. As ilustrações de cada lata combinam o personagem da marca com paisagens tradicionais chinesas de montanhas e mares pintadas a pincel. A caixa externa é feita de cartão revestido com couro sintético, com uma alça de couro na parte superior e pés metálicos dourados nos cantos. O relevo a quente confere volume às linhas e à caligrafia. Um fecho metálico lateral permite abrir a caixa em um único passo.
O Reconhecimento
Sobre o A' Design Award de Prata
Mountain Sea Rare Treasure Caixa de Presente de Nozes conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Mountain Sea Rare Treasure Caixa de Presente de Nozes seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Mountain Sea Rare Treasure Caixa de Presente de Nozes é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.
Por Trás do Design
Kit de Imprensa
Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.
- Propriedades Únicas
- This gift box combines colors of red, blue, and gold, creating a striking visual impact. It contains eight cans of nuts, each with illustrations that represent both the brand IP and the origin of the nuts. The theme incorporates traditional Chinese brushwork landscape painting, featuring mountainous and oceanic scenes with subtle brand IP characters integrated. The calligraphy, inspired by Clerical Script, while the side pattern design is simplified to enhance the gift box’s refined elegance.
- Dimensões e Embalagem
- 130 mm x 430 mm x 430 mm
- Etiquetas
- Nut, Gift Box, Packaging Design, Premium Gift Box
- Tecnologia de Produção
- The material is made of cardboard as the main body of the gift box, with synthetic leather wrapping and sealing the top, leather handles to increase the delicate sense of touch, corners and details of the box using gold-plated metal feet to prevent the box from being deformed by the impact. The illustration lines and text on the outer box are embossed by hot stamping process, the inner can is made of silver glossy metal, the content is printed on it to realize the frosted glossy texture.
- Desafio de Design
- This project was a high-end program deployed by the brand in the nut segment, complementing the high-end gift boxes that were missing from the product matrix. The brand pursues packaging with visual impact, which should be able to visually express the content of the product. Based on the positioning of the high-end nut gift box, we thought it was key to de-colorize and de-hyphenate, reducing the color of the brand logo itself and making it more unified with the design.
- Pesquisa
- This project perfectly combines the urban landscapes of different regions with brand IP, and through exquisite illustrations and narratives, allows consumers to taste food while also experiencing the customs and traditions of different parts of the world. This gift box not only meets the pursuit of quality by high-end consumer groups, but also creates a unique consumer experience through storytelling packaging design, effectively enhancing the brand's premium ability.
- Inspiração
- The inspiration of design is to travel with Three Squirrels. In order to be able to show the high quality of the product and the variety of origins. The outer box is styled with a hand-held vintage suitcase as inspiration. The gift box contains 8 jars of different nuts from different countries or regions, and 8 vignettes have been created to incorporate the brand's IP, Three Squirrels, to represent the high quality nuts brought back by Three Squirrels traveling to different regions.
- Duração do Projeto
- The project started in November 2023 in Beijing and finished in January 2024 in Beijing, was produced in July 2024 and officially on sale in September 2024.
- Fluxo de Operação
- To ensure the integrity of the picture, the box is opened from the side by a metal locking mechanism. There are no extra complicated steps to open the gift box, and the products can be seen neatly arranged directly after opening the box. Due to the large size of the box, a carrying handle is placed on the top of the box for the user's convenience. In order to minimize the burden on the user, the gift box is supported by high quality cardboard to reduce the weight.
- Membros da Equipa
- Design Director: Wu Yao
Illustrator: Zhang Yuchen
Illustrator: Xie Boxing
Graphic Designer: Zheng Ziyang
Graphic Designer: Tan Zhen
Graphic Designer: Tang Wenhu
3D Designer: Liao Hao
Font Designer: Liu Xin
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