Yummy Ilustração IP por Du Qingyu and Zhang Jun

O design Yummy Ilustração IP por Du Qingyu and Zhang Jun é um vencedor altamente estimado do prestigioso 2025 A' Design Award de Bronze na Categoria de Competição Design Gráfico, Ilustração e Comunicação Visual.

BronzeGráfico· 2025

Yummy Ilustração IP

por Du Qingyu and Zhang Jun

Cliente: Joy Studio

Vencedor do A' Design Award de Bronze na Categoria Gráfico

12,586

Vencedor de Prémio Verificado

Verificar Estado do Prémio para #165133

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Cores

O Design

Sobre Yummy Ilustração IP

Este conjunto de ilustrações é inspirado em capturar as alegrias simples do cotidiano. A combinação de cores busca criar uma atmosfera alegre e evocar emoções positivas nas pessoas. O amor dos personagens pela comida é demonstrado por suas expressões faciais e mudanças corporais ao segurar os alimentos. Este conjunto de ilustrações pode ser aplicado na promoção de marcas e embalagens de produtos para aumentar o reconhecimento da marca e atender às demandas emocionais dos usuários.

O Reconhecimento

Sobre o A' Design Award de Bronze

Yummy Ilustração IP conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Yummy Ilustração IP seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Yummy Ilustração IP satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: This is a set of 3D IP illustrations. It is a visual presentation of people's spiritual demands in a fast-paced life, exploring the pursuit of emotional comfort through characters and food. Compared with other designs, it focuses on the details of life and sees the big picture from the small. The image has exaggerated big eyes and simple shapes, which are highly recognizable and cute. Such a childlike design can easily arouse people's resonance with simple happiness.
Dimensões e Embalagem: Image size 1800Pixels x 1800Pixels
Etiquetas: character design, food, colorful, illustration, happiness
Tecnologia de Produção: This set of illustrations uses 3D modeling technology, with the help of C4D to build models of cartoon characters and food, set proportions, and shapes. In the early design stage, collect inspiration, study popular cartoon styles and audience preferences, and determine the direction of high-saturation colors and simple and exaggerated shapes. Arranging light sources, enhance visual impact and artistic appeal. Use Octane renderer to render high-quality artworks.
Desafio de Design: 1. How to stand out among many food-themed designs is the primary challenge.
2. From the historical perspective of illustration development, traditional hand-painted illustrations are deeply rooted, and there are many stereotypes in the process of transformation to 3D digitalization.
3. Society's perception and demand for illustrations are constantly changing, and how to make the work fit the expectations of different social groups has also become a big challenge.
Pesquisa: The study revolves around the creation and application of 3D cartoon illustrations, using an interdisciplinary research type. With the help of literature, the development and application of 3D cartoon illustrations were sorted out, classic cases were analyzed, and online user surveys were conducted. The study shows that the unique style of 3D cartoon illustrations can meet the emotional demands of users, can be applied to brand promotion and product packaging, and enhance brand recognition.
Inspiração: This set of illustrations is inspired by capturing the simple joys of daily life. The pictures are constructed with brightly colored elements, symbolizing the colorful and vibrant life. The characters' desire for food is the instinctive pursuit of human beings for material enjoyment, it reflects our spiritual yearning for simple happiness in a busy world. Food is like the little things in life that make us happy, reminding us that happiness is often hidden in ordinary daily life.
Duração do Projeto: The project started in April 2023 in Beijing and finished in June 2023 in Beijing
Fluxo de Operação: An interesting picture is formed by combining the characters' body shapes with the food's characteristics. The cartoon characters' desire for food is highlighted. Combining the food that people are familiar with and love can easily trigger the public's emotional resonance. The unique 3D cartoon style, bold use of colors, and vivid images stand out from the crowd of visual content and can quickly attract users' attention.
Membros da Equipa: Du Qingyu
Zhang Jun
Créditos de Imagem: Du Qingyu