Brown Brothers Limited Edition Embalagem para Garrafa de Vinho por Yiqi Tang and Zona Yuechen Guan

O design Brown Brothers Limited Edition Embalagem para Garrafa de Vinho por Yiqi Tang and Zona Yuechen Guan é um vencedor altamente estimado do prestigioso 2025 A' Design Award de Ferro na Categoria de Competição Design de Embalagem.

FerroEmbalagem· 2025

Brown Brothers Limited Edition Embalagem para Garrafa de Vinho

por Yiqi Tang and Zona Yuechen Guan

Cliente: Brown Brothers

Vencedor do A' Design Award de Ferro na Categoria Embalagem

13,099

Vencedor de Prémio Verificado

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Cores

O Design

Sobre Brown Brothers Limited Edition Embalagem para Garrafa de Vinho

Brown Brothers Limited Edition é uma embalagem desenvolvida para um espumante moscato frutado. A linha abrange três variantes que representam a manhã, o entardecer e a meia-noite. Tinta aromatizada é aplicada em cada variante, de modo que uma fragrância correspondente ao momento escolhido é liberada. Cores vibrantes e padrões animados remetem a uma festa tropical de verão e à ideia de reencontro. A garrafa possui o formato padrão de 750 ml, é feita de vidro reciclável e impressa com grafismos duráveis de alta qualidade. O objetivo foi tornar a embalagem envolvente tanto para a visão quanto para o olfato.

O Reconhecimento

Sobre o A' Design Award de Ferro

Brown Brothers Limited Edition Embalagem para Garrafa de Vinho conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Brown Brothers Limited Edition Embalagem para Garrafa de Vinho seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Brown Brothers Limited Edition Embalagem para Garrafa de Vinho merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: The Brown Brothers Fruity Sparkling Moscato packaging uses scented ink, enhancing both visual and olfactory engagement. Designed for three distinct moments—morning, twilight, and midnight—the packaging offers an interactive experience, immersing users in a tropical party vibe. Its innovative multisensory features, paired with the cultural "reunion" concept for the Asian market, make this design stand out.
Dimensões e Embalagem: The Brown Brothers Fruity Sparkling Moscato bottle is a standard 750 ml wine bottle with dimensions of approximately 75 mm in width, 75 mm in depth, and 300 mm in height. The packaging features scents for each time-of-day variant. The bottle is made from recyclable glass, with high-quality printing for durability and eco-friendliness. The total weight, including liquid, is approximately 1200 g, ensuring it maintains a premium feel while being practical for handling and shipping.
Etiquetas: Brown Brothers Winery, Scented Ink, Eco-friendly Packaging, Tropical Party, Reunion, Multisensory Packaging, Asian Market, Chinese Market, Innovative Design, Festive Celebration
Tecnologia de Produção: The packaging uses scented ink that is tailored to each design, creating environmental excitement and enhancing the olfactory experience. The bottles are produced with eco-friendly, recyclable materials. Advanced printing techniques were used to ensure high-quality graphics that reflect the tropical party atmosphere, while also maintaining durability and consumer appeal.
Desafio de Design: The biggest challenge was integrating multisensory elements, while maintaining high production quality and cost efficiency. Another obstacle was ensuring that the design resonated with both the Asian market's cultural concept of "reunion" and the festive tropical theme. Technological limitations in ink production and sustainable material sourcing required innovative solutions, balancing aesthetics with environmental impact.
Pesquisa: The objective was to enhance user interaction through multisensory design. The methodology involved market analysis and consumer behavior studies to understand preferences. Data was collected via focus groups and user testing, using tools like surveys and sensory evaluations. Participants were young adults, aged 25-35, in Asia. Results showed a strong preference for cold-activated and scented ink features. Insights indicated that multisensory packaging increases product engagement and aligns well with festive consumer behavior, positively impacting business and design trends.
Inspiração: The design was inspired by the vibrant atmosphere of tropical summer parties and the concept of "reunion" in Asian culture. Our goal was to create an immersive experience, reflecting the energy of different moments throughout the day—morning, twilight, and midnight. Extensive research into scented-ink printing allowed us to blend visual excitement with olfactory elements, enhancing the sensory engagement of each design.
Duração do Projeto: The project started in November 2023 in Shanghai and finished in May 2024, and was officially launched for sale in July 2024.
Fluxo de Operação: The packaging interacts with users in a multisensory way. The scented ink enhances the experience by releasing a unique fragrance, matching the mood of morning, twilight, or midnight. This playful interaction creates a dynamic and engaging experience for users, making every moment feel festive and personal while enhancing the overall enjoyment of the product.
Membros da Equipa: Art Director: Yiqi Tang
Creative Director: Zona Yuechen Guan
Créditos de Imagem: Image #1: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #2: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #3: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #4: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #5: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.