Collection 10 Years of Shede Embalagem de Bebida Alcoólica por Dong Jinghong and Wei Li

O design Collection 10 Years of Shede Embalagem de Bebida Alcoólica por Dong Jinghong and Wei Li é um vencedor altamente estimado do prestigioso 2025 A' Design Award de Prata na Categoria de Competição Design de Embalagem.

PrataEmbalagem· 2025

Collection 10 Years of Shede Embalagem de Bebida Alcoólica

por Dong Jinghong and Wei Li

Cliente: Shenzhen Reform Brand Consultant and Design Co.,Ltd.

Vencedor do A' Design Award de Prata na Categoria Embalagem

29,186

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Cores

O Design

Sobre Collection 10 Years of Shede Embalagem de Bebida Alcoólica

A Coleção 10 Anos de Shede é uma embalagem para um baijiu, destilado tradicional chinês. O design inspira-se em dois ofícios tradicionais chineses: a impressão com tipos móveis e a fabricação de papel. Elementos de tipos móveis aparecem na superfície da caixa externa e na tampa da garrafa, dispostos em um padrão que parece disperso, mas é ordenado. O corpo da garrafa é entalhado com padrões rochosos, com áreas côncavas e convexas que evocam os dez anos de envelhecimento e o trabalho dos artesãos guardiões dessa herança. A embalagem de papel e plástico na parte frontal é totalmente reciclável e naturalmente degradável. O design mantém formas simples e proporções nítidas.

O Reconhecimento

Sobre o A' Design Award de Prata

Collection 10 Years of Shede Embalagem de Bebida Alcoólica conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Collection 10 Years of Shede Embalagem de Bebida Alcoólica seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Collection 10 Years of Shede Embalagem de Bebida Alcoólica é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: "Collection - 10 Years of Shede" follows the ideas of oriental wisdom expression and oriental life aesthetics, conveys the charm of Chinese civilization, and provides another new choice for high-end Baijiu consumers. To find the best way to show the historical imprint of China, integrate the movable type printing technology and papermaking technology of the Four Great ancient inventions with the wisdom of Shede, so as to convey the charm of Chinese civilization. There is something to give and something to gain, the balance between Yin and Yang is the logic of Chinese culture. "Collection - 10 Years of Shede" integrates the philosophy of Yin and Yang to convey the imprint of ten years of preservation and the hearts of countless intangible cultural heritage craftsmen.The paper-plastic packaging on the front of the product adopts 100% recyclable, naturally degradable, non-toxic burning, reflecting the concept of low-carbon life and green environmental protection. "Collection · Shede 10 Years" bravely undertakes the mission of"brewing a better life for global families and spreading the beauty of Chinese Baijiu culture", brews ingenious old wine and carries forward Chinese wisdom! To be willing is a kind of wisdom and attitude in life. Only when everything is willing to be willing can harmony and unity be achieved.
Dimensões e Embalagem: Bottle：Width 170mm x Height 100mm
Outer box：Width 280mm x Height 150mm
Etiquetas: oriental life aesthetics, movable type printing, papermaking technology, low-carbon life, intangible cultural heritage craftsman
Tecnologia de Produção: Movable type printing and papermaking are the crystallization of Chinese wisdom. The integration of the most Chinese cultural achievements on the bottle and packaging all highlight the extraordinary charm of Chinese civilization for thousands of years. "Collection - 10 Years of Shede" inherits the classic vision of Shede brand, uses movable type printing and papermaking design elements to upgrade and optimize the "brand super symbol", focusing on the most Chinese cultural genes.
Desafio de Design: "Collection - 10 Years of Shede" simplifies the overall complexity, with a simple design and sharp proportions. Following the design concept of "less is more", so that the design returns to its original state, presenting a pure and aesthetic sense of Chinese civilization. "Collection - 10 Years of Shede" continues to deepen the strategy of Shede old wine, follows the ideas of Shede Oriental wisdom expression and Oriental life aesthetic creation, and transmits the charm of Chinese civilization.
Pesquisa: Baijiu is rich and fragrant. "Collection - 10 Years of Shede" marks the richness of oriental civilization. With the beauty of oriental charm, it carries the essence of oriental civilization and makes the east more oriental. "Collection · Shede for 10 years" provides another new choice for high-end Baijiu consumers, and undertakes the mission of brewing a better life for global families and spreading the beauty of Chinese Baijiu culture.
Inspiração: "Collection - 10 Years of Shede" follows the ideas of oriental wisdom expression and oriental life aesthetics, conveys the charm of Chinese civilization, and provides another new choice for high-end Baijiu consumers. With the beauty of oriental charm, it carries the essence of oriental civilization and symbolizes its richness, which makes the orient more oriental.
Duração do Projeto: The project started in March 2023 in China and finished in June2023 in China, and will be exhibited in China in August 2023.
Fluxo de Operação: The birth of Chinese characters is far from ancient, and it is the soul of human civilization. The stunning movable type printing technique is the crystallization of Chinese civilization. "Collection - 10 Years of Shede" carrying the imprint of the long history of Chinese civilization, showing the most Chinese cultural genes - uneven movable type printing,magnificent ancient Chinese characters and rich texture of rough papermaking, all of which demonstrate the extraordinary charm of the Chinese civilization for thousands of years. The surface of the packaging and bottle caps uses movable type elements, which seem to be scattered but orderly in chaos, and it also highlights the philosophical oriental aesthetics. The bottle body of "Collection - 10 Years of Shede" is carved with rock patterns, one up and down, one concave and one convex, conveying the imprint of ten years old collection and the heart of an intangible cultural heritage craftsman with countless carvings.
Membros da Equipa: Dong Jinghong 、Li Wei
Créditos de Imagem: Shenzhen Reform Brand Consultant and Design Co.,Ltd.
Mr. Dong Jinghong
Mr. Li Wei