The Impression of Feixi Cartaz por Feixi Digital Culture and Media

O design The Impression of Feixi Cartaz por Feixi Digital Culture and Media é um vencedor altamente estimado do prestigioso 2024 A' Design Award de Ferro na Categoria de Competição Design Gráfico, Ilustração e Comunicação Visual.

FerroGráfico· 2024

The Impression of Feixi Cartaz

por Feixi Digital Culture and Media

Cliente: Feixi Digital Culture and Media

Vencedor do A' Design Award de Ferro na Categoria Gráfico

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Vencedor de Prémio Verificado

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Cores

O Design

Sobre The Impression of Feixi Cartaz

"A Impressão de Feixi" é um cartaz criado para apresentar a identidade do condado de Feixi. Os caracteres chineses que formam a palavra Feixi constituem o elemento visual central e são desenhados em estilo caligráfico. A silhueta do primeiro caractere mostra a arquitetura moderna e os desenvolvimentos recentes, como pontes, ferrovias de alta velocidade e edifícios. A silhueta do segundo caractere apresenta construções antigas e sítios culturais históricos. A caligrafia é desenhada à mão e depois fundida com as imagens selecionadas por meio de software de edição de imagem. O cartaz mede 297 por 210 milímetros.

O Reconhecimento

Sobre o A' Design Award de Ferro

The Impression of Feixi Cartaz conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que The Impression of Feixi Cartaz seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, The Impression of Feixi Cartaz merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: The Chinese character "Feixi" serves as the central visual element, presented in a bit of artistic calligraphic form. The silhouette of the character "Fei" reflects the influence of modern architecture and iconic developments in Feixi County, while the silhouette of the character "Xi" represents the ancient buildings with historical and cultural imprints. This form of representation evokes a shared impression of the city among both locals and nonlocals, fostering a sense of emotional connection in the community.
Dimensões e Embalagem: 297mmX210mm
Etiquetas: Printed, Poster, Feixi, Design, Impactful, Visual
Tecnologia de Produção: Once the creative direction and visual presentation strategy are confirmed, a calligraphic typeface is first created in a hand-drawing form. Representative elements are then selected and transformed into images, which are seamlessly integrated into the font design to ensure a coherent style. Pro image editing software is used to compose the layout, thereby enhancing visual layers and ensuring a smooth reading experience.
Desafio de Design: The biggest challenge encountered in the design phase is to evoke emotional resonance and recognition from both new and long-time residents of Feixi at first glance. The key factor to achieving this lies in selecting the appropriate visual elements. For new residents, modernization and rapid progress are the aspects to highlight; for long-time residents, he deep historical and cultural legacy should be honored and exhibited.
Pesquisa: Feixi is home to some notable landmarks, including the Jinzhai Road Double A Daqiao Taohua Science and Innovation Valley Industrial Park. Among these, the Jinzhai Road Double A Bridge, a crucial transportation junction, was put into operation on June 2023. What the character “Xi” incorporates is significant historical and cultural sites of the county, such as the Sanhe Ancient Town and the former residence of Liu Ming, the first governor of Taiwan, both rich in history spanning over 2,500 years.
Inspiração: Feixi County has a time-honored historical and cultural legacy, but economic pressures drove many young individuals to seek employment elsewhere. However, the local economy has been driven to the fast lane in recent years. The introduction and development of industries have not only boosted economic progress, but also brought about drastic changes within the city. The design team aimed to visually document these perceptible urban changes.
Duração do Projeto: The project kicked off on December 2023 in Feixi, wrapped up on January 2024 in Feixi, and posters were placed in March 2024 on outdoor and physical platforms, including bus stop ads in Feixi County.
Fluxo de Operação: Upon the finalization of the design, the posters are placed on online and physical media platforms for public exposures. The inclusion of typical silhouette patterns, such as bridges, high-speed railways, and buildings, is visually associated with the title "Feixi”. These elements are crucial for effectively conveying information and conferring brand identity to the county.
Membros da Equipa: Creative Director: Liu Xinguang
Executive Director: Wei Wei
Designers: Wang Lei, Sun Hong, Xing Luyan, Zhao Chenyu