Fruit Bar Embalagem de Snacks por Olha Takhtarova

O design Fruit Bar Embalagem de Snacks por Olha Takhtarova é um vencedor altamente estimado do prestigioso 2024 A' Design Award de Ferro na Categoria de Competição Design de Embalagem.

FerroEmbalagem· 2024

Fruit Bar Embalagem de Snacks

por Olha Takhtarova

Cliente: SOTB and D

Vencedor do A' Design Award de Ferro na Categoria Embalagem

15,963

Vencedor de Prémio Verificado

Verificar Estado do Prémio para #160663

Visitar Site Ver no A' Design Award Comunicado de Imprensa Selo do Prémio

Cores

O Design

Sobre Fruit Bar Embalagem de Snacks

Fruit Bar é um projeto de embalagem para uma linha de barras de snack naturais. Os snacks são feitos de castanhas, frutas e sementes, sem aditivos artificiais. Cada variedade, incluindo damasco, figo, ameixa, tâmara e multifrutas, é apresentada em uma embalagem que mede 140 por 130 milímetros. Gradientes vibrantes em roxo, laranja, verde, azul e vermelho diferenciam as variedades na prateleira. Personagens ilustrados representam cada fruta e transmitem energia e alegria. Um logotipo individual foi criado para cada produto, a fim de favorecer o reconhecimento rápido e conferir à marca uma imagem amigável.

O Reconhecimento

Sobre o A' Design Award de Ferro

Fruit Bar Embalagem de Snacks conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Fruit Bar Embalagem de Snacks seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Fruit Bar Embalagem de Snacks merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: Fruit Bar is a new brand of quick and nutritious snacks. Our products are made exclusively from natural ingredients: nuts, fruits, and seeds. There are no harmful additives, artificial flavor enhancers, dyes, or preservatives in our snacks. The company aims to stand out among other health-oriented snack brands by conveying a sense of joy and utility. It was necessary to express this energy and joy of Fruit Bar through packaging that will be attractive and easily recognizable among other brands.
Dimensões e Embalagem: Apricot, Figs, Plum, Dates, Multifruit - packing size 140 x 130 mm
Etiquetas: Snack, Snack bar packaging, Fruit Bar, Illustration, Characters
Tecnologia de Produção: The characters on the packaging not only give it uniqueness but also fill customers with positivity and energy. They become an integral part of the brand, which aims to convey joy and dynamism to its consumers. For example, the fig character, brightly purple, is boxing and full of energy, while the apricot character, bright orange, is cheerful and into fitness. The plum character loves yoga, and the date character doesn't mind spending all their time in the pool.
Desafio de Design: Before starting the development of the Fruit Bar packaging, research was conducted on the target audience, their needs, and preferences. Close competitors and recent packaging design trends were also reviewed. Choosing suitable packaging materials was crucial; it needed to provide protection for the product from external factors and be made from environmentally friendly materials to support the latest eco-friendly trends and demands. A challenge arose in creating a design that was both attractive and informative while providing enough space for necessary product information.
Pesquisa: To emphasize the charismatic character of the brand and the attractiveness of the packaging, we used bright and expressive colors that reflect the taste of the product while also distinguishing the range. We employed gradient stretches in purple, bright orange, green, blue, and red hues. Additionally, an individual logo was created for each product, giving it a distinctive and direct style to help consumers easily identify each product line
Inspiração: Our task was to create a new brand and packaging that would convey authentic taste and modern individuality. Moreover, this new brand should communicate closely and boldly with young people. A bright voluminous logo and illustrations were developed in the form of characters, each of which is associated with a certain fruit. These characters express individuality, positivity, and pure energy, making them attractive and memorable for consumers
Duração do Projeto: Poland. The project began in January 2023 and ended in June 2023
Fluxo de Operação: The developed packaging design for Fruit Bar interacts with the consumer through several key aspects: Attractiveness: Bright colors, interesting graphic elements, and an appealing packaging design can catch the consumer's attention on the store shelf or in advertisements. Informativeness: The design includes information about the product, such as its ingredients, nutritional value, health benefits, etc., helping the consumer make a purchasing decision. Emotional impact: Characters, colors, and the overall atmosphere of the packaging can evoke specific emotions in the consumer, such as joy, energy, or confidence in choosing the product. Brand recognition: Well-designed packaging can help reinforce brand recognition and create loyalty among consumers.