Le Chateau XO Embalagem de Conhaque por Tiago Russo and Katia Martins

O design Le Chateau XO Embalagem de Conhaque por Tiago Russo and Katia Martins é um vencedor altamente estimado do prestigioso 2024 A' Design Award de Prata na Categoria de Competição Design de Embalagem.

PrataEmbalagem· 2024

Le Chateau XO Embalagem de Conhaque

por Tiago Russo and Katia Martins

Cliente: Le Portier

Vencedor do A' Design Award de Prata na Categoria Embalagem

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O Design

Sobre Le Chateau XO Embalagem de Conhaque

Le Chateau XO é uma embalagem para conhaque. A garrafa de vidro apresenta linhas geométricas marcadas e um perfil achatado que favorece uma pegada firme. A base ajuda a equilibrar a garrafa durante o ato de servir. O gargalo é acabado com um perfil metálico dourado, gravado e serrilhado para conferir textura, e encimado por uma tampa escura com aplicações metálicas. A caixa de apresentação é revestida em camurça impressa, com relevo e aplicação de foil, com interior em creme claro, friso dourado e padrão de madeira escura no exterior. Um livreto é acomodado no interior da caixa. O design procura conferir ao conhaque uma presença clara e elevada.

O Reconhecimento

Sobre o A' Design Award de Prata

Le Chateau XO Embalagem de Conhaque conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Le Chateau XO Embalagem de Conhaque seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Le Chateau XO Embalagem de Conhaque é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: An evolution of the brand's portfolio, Le Chateau XO brings a more premium, striking and luxurious approach to Le Portier Cognac. The bottle's harsh geometric lines associated with a flattened profile allows for an optimal grip, with the bottle's base assisting in the gravity balance for pouring. The packaging further enhances the senses, with a soft suede texture cladding bottle and booklet, separated by a finely crafted gold trim from the rich wood shades that pay tribute to the cognac casks.
Dimensões e Embalagem: Knurls, grooves, embossing and engraving define the intricacies of Le Chateau XO. With clean aesthetics, without organic ornament, the glass vessel focuses on minimalist artwork, where textures add an additional layer of intensity to the touch, which is enhanced and translated into the box itself. Embossed and engraved layers add an additional complexity do the suede, with a metal trim shadow gap generating the additional depth to the outer box, Le Chateau XO is an immersive sensorial journey.
Etiquetas: Cognac, luxury, design, craftsmanship, Shannon, experience, immersion, packaging, product, exclusive
Tecnologia de Produção: Le Chateau XO's bottle neck receives a gold metallic profile all the way around, engraved and knurled to bring additional texture and grip to the elongated neck. Above, a dark obsidian closure with metal trims top the luxurious feel of the bottle, with the harsh, cold materials contrasting with the cognac's natural colour and the softness of the box interiors. Printed, embossed and foiled suede bring an immersive, highly sensorial texture to the box, culminating in the deep wood grain outside.
Desafio de Design: The XO cognac product language is one of elegance and elevation. Across the market, it is often seen utterly different approaches, but usually with the tendency to attach an organic shaping towards this type of product and vessel. For Le Chateau XO, design process focused on a completely different language, disruptive, luxurious, yet approachable. Clean, strikingly linear aesthetics are balanced with elongated curvatures and thick glass, providing the ultimate presence to this product.
Pesquisa: With a direct focus on the history of Shannon Sharpe and Mary Porter that is a reflection of the brand heritage, Le Chateau XO aims to intense visual assets, to the delicate luxurious elegance that highlights the product's shaping, the cognac itself, and becomes, on its own, a striking presence across any shelf. A stand-out design, in a bottle that brings attention to itself whilst highlighting the natural colours of the cognac, elevating the experience throughout box and vessel altogether.
Inspiração: The second launch for Le Portier Cognac, Le Chateau XO follows the success and heritage of the entry-level Shay VSOP cognac. Tailored to a more premium market, with a more aged spirit, the brand's second iteration focuses on a less organic approach than its predecessor. Sharpened curves and a straightened base with a thicker ice allow for a bolder, striking presence of the bottle alone, where the experience box combines cream suede and fine gold detailing with a reach dark tinted oak outside.
Duração do Projeto: As a direct successor of Shay VSOP, Le Chateau XO design process came naturally in the following months that followed the arrival of the VSOP version onto the market and its immediate nationwide success. The bottle, completely reinvented and the gold details on both vessel and packaging, such as the profiles that lead to the clasp or the medallion on the back, have been perfected over time to ensure the ultimate luxurious finish that combines excellence, boldness and elegance to this product.
Fluxo de Operação: Open the box through the side clasp, whilst contemplating the dark satin wood tones and gold detailing. Inside, the dark tones are contrasted by a light cream suede wrapping the whole interior of the box. On the left side, educational information is foiled onto the fabric, with a booklet allocated in the same finish. On the right, a low opacity pattern is applied to the inlay where the bottle sits, creating further depth and intensity to the reflections across the glass vessel and metallic trim.
Membros da Equipa: Tiago Russo
Katia Martins
Créditos de Imagem: Le Portier Cognac