72 Xiangyu The Conqueror Liquor Embalagem de Garrafa de Licor por Lubo Cao, Xiaoqiang Hu and Pengfei Dai

O design 72 Xiangyu The Conqueror Liquor Embalagem de Garrafa de Licor por Lubo Cao, Xiaoqiang Hu and Pengfei Dai é um vencedor altamente estimado do prestigioso 2024 A' Design Award de Bronze na Categoria de Competição Design de Embalagem.

BronzeEmbalagem· 2024

72 Xiangyu The Conqueror Liquor Embalagem de Garrafa de Licor

por Lubo Cao, Xiaoqiang Hu and Pengfei Dai

Cliente: Hubei Shihua Liquor Co., Ltd

Vencedor do A' Design Award de Bronze na Categoria Embalagem

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O Design

Sobre 72 Xiangyu The Conqueror Liquor Embalagem de Garrafa de Licor

72 Xiangyu The Conqueror Liquor é uma embalagem de garrafa criada para um baijiu chinês. A garrafa tem a forma de um tripé (ding), uma forma que representa dignidade e poder na história e na cultura chinesas. A coroa da garrafa é inspirada na cabeça de boi do Imperador Yan Shennong, símbolo de sabedoria e coragem. O preto é a cor principal, com detalhes em dourado, bronze e vermelho que criam um contraste visual. Os símbolos curvos relacionados ao tripé são gravados em relevo. As áreas coloridas apresentam acabamento brilhante, enquanto as áreas em preto são matte. A embalagem é destinada a banquetes e a presentes.

O Reconhecimento

Sobre o A' Design Award de Bronze

72 Xiangyu The Conqueror Liquor Embalagem de Garrafa de Licor conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que 72 Xiangyu The Conqueror Liquor Embalagem de Garrafa de Licor seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. 72 Xiangyu The Conqueror Liquor Embalagem de Garrafa de Licor satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: The bottle is inspired by Xiang Yu, the Overlord of Western Chu, who wore golden armor and raised the tripod. The bottle's crown is modeled on the ox head of Emperor Yan Shennong. The bottle is dominated by black with gold, bronze, and red accents. This color palette creates a striking visual contrast while exuding a classic and noble feel, as well as a strong historical and cultural touch.
Dimensões e Embalagem: Length*width*height: 20.7x15.4x30.8cm
Capacity: 500ml
Etiquetas: Premium wine, hold a significant value of collection, cultural inheritance, artifact shape with traditional Chinese culture, manufactured by multiple processes.
Tecnologia de Produção: The bottle's curved symbol related to the tripod uses an embossing process. Visually striking areas in gold, bronze, and red are given a glossy finish, and the dominant black area uses a matte process. Multiple processes create a layered visual effect and a sumptuous noble feel. The wine boasts a rare flavor and a more significant collection value because it is made from raw pulp, the alcohol content of which is naturally reduced after 20 years in the cellar.
Desafio de Design: The challenge for this design is how to create this 72° Xiangyu the conqueror liquor with both a unique appearance and high quality, which requires striking a balance between tradition and innovation. Breaking the boundaries of traditional wine design, we've borrowed from the traditional Chinese symbol of the tripod and the shape of Emperor Yan Shennong’s ox head, combined with the stately color scheme with a historical touch, to create a highly recognizable wine profile with rich stories.
Pesquisa: Premium wine has become an essential element in various occasions in China. A well-brewed quality wine is always a representation of respect, celebration, or sharing. The 72° Xiangyu the conqueror liquor exhibits superior quality in flavor and indicates its unique cultural connotation from the inside out, highlighting its sharing significance among a variety of wines.
Inspiração: The bottle is shaped like a tripod, which represents dignity and power in Chinese history and culture. Xiang Yu's lifting of the tripod is considered strong and intrepid, earning him the title of "Overlord". This title is introduced into the product name and design inspiration to ensure its consistency. The bottle's crown resembles the shape of Emperor Yan Shennong's ox head - a symbol of wisdom and courage- adding a unique cultural connotation to its appearance.
Duração do Projeto: The project finished in October 2021.
Fluxo de Operação: Wine is a good offer at high-level business banquets and a precious gift. This design is an artwork with good flavor and an attractive look, exhibiting a strong historical and cultural touch. Its appearance incorporates historical and cultural allusions, resembling a valuable artifact. The rich flavor and aroma complement its allusion-inspired appearance. Each drop is reminiscent of the memory of history. This noble and elegant wine is suitable for banquets and is a respect for recipients.
Membros da Equipa: Lubo Cao, Xiaoqiang Hu, Pengfei Dai
Créditos de Imagem: HUBEI SHIHUA LIQUOR CO.,LTD