RE MAX Daelim Kit de Brochuras por Sang Ryu

O design RE MAX Daelim Kit de Brochuras por Sang Ryu é um vencedor altamente estimado do prestigioso 2024 A' Design Award de Bronze na Categoria de Competição Design de Média Impressa e Publicada.

BronzeImpressão· 2024

RE MAX Daelim Kit de Brochuras

por Sang Ryu

Cliente: RE/MAX Daelim

Vencedor do A' Design Award de Bronze na Categoria Impressão

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Cores

O Design

Sobre RE MAX Daelim Kit de Brochuras

O kit de brochuras foi projetado para a RE MAX Daelim, um novo franqueado da franquia imobiliária internacional Real Estate Maximums (RE MAX), na Coreia do Sul. Inclui edições bilíngues em coreano e inglês e uma pasta organizadora para promover as atividades de vendas dos corretores de imóveis junto a clientes em potencial. Inspirado pela colaboração com os corretores, o designer gerenciou as comunicações da marca para os produtos do franqueado, visando comercializar seus serviços e desempenho. A brochura apresenta conteúdo informativo, enquanto a pasta organizadora acomoda a documentação de vendas para facilitar a consulta com os clientes.

O Reconhecimento

Sobre o A' Design Award de Bronze

RE MAX Daelim Kit de Brochuras conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que RE MAX Daelim Kit de Brochuras seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. RE MAX Daelim Kit de Brochuras satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: The designer and the realtors applied their expertise and experience in co-creating the collateral brief and deliverables. The bilingual editions are published to reach clients of all socioeconomic, geographic, and national backgrounds. The branded brochure and file folder promote the franchise as a powerhouse brand and the franchisee as a trusted operator. The brochure kit is designed to be all-inclusive, especially in empowering the realtors to perform a wider range of sales tasks.
Dimensões e Embalagem: 210 x 297 mm
Etiquetas: RE/MAX Daelim, Brochure, Co-Design, Sang Ryu
Tecnologia de Produção: The designer executed the brochure kit to communicate the franchise brand image and the franchisee service. The cover features the cityscape of Yeouido in Seoul, where the franchisee is headquartered, as a design motif. The spreads feature the slogans, reference map, graphic figures, alphabetically indexed tables, and brandmark elements as navigable section signposts. The brochure is saddle-stitched, finished with spot coating on its cover illustrations, and printed on A4-sized paper, along with the file folder.
Desafio de Design: What real estate sales collateral is essential to the realtors' sales activities? How can the designs represent the realtors as deserving professionals? Where are the opportunities for co-design to make practical and meaningful impacts?
Pesquisa: The brochure kit is designed for RE/MAX Daelim, a new franchisee of the international real estate franchise, Real Estate Maximums (RE/MAX), in South Korea. It includes bilingual editions in Korean and English and a file folder for promoting the realtors' sales activities to prospective clients. Inspired by collaboration with the realtors, the designer managed the brand communications for the franchisee products to market their services and performance. The brochure features informative content, while the file folder accommodates sales documentation to facilitate client consultation.
Inspiração: RE/MAX Daelim briefed on the collateral to be used in their realtors' sales activities. It is a tool for them to build client relationships leading to increased commissions. As a result, the designer co-created their first brochure kit with about 20 realtors who participated. For the brochure, participants contributed original text and photos to publish translated editions. For the file folder, they expressed its need to carry up-to-date listings and contracts for client consultation.
Duração do Projeto: RE/MAX Daelim launched the brochure kit in South Korea in July 2023. The designer and the realtors participated in its co-creation from March to June 2023.
Fluxo de Operação: The brochure kit is primarily used by the realtors for client consultations. With the brochure and file folder designs, they can locate information about their work, track records, and even research for sales purposes. The English edition is used to consult with clients and businesses at home and overseas. These opportunities come from the franchisee networks and client relations to utilize a translated edition as well as a PDF file.