Jingting Mountain Scenic Area Identidade de Marca por Zhejiang Gongshang University

O design Jingting Mountain Scenic Area Identidade de Marca por Zhejiang Gongshang University é um vencedor altamente estimado do prestigioso 2024 A' Design Award de Bronze na Categoria de Competição Design Gráfico, Ilustração e Comunicação Visual.

BronzeGráfico· 2024

Jingting Mountain Scenic Area Identidade de Marca

por Zhejiang Gongshang University

Cliente: Anhui · Jingting Mountain Scenic Area

Vencedor do A' Design Award de Bronze na Categoria Gráfico

16,520

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Verificar Estado do Prémio para #152983

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Cores

O Design

Sobre Jingting Mountain Scenic Area Identidade de Marca

A Área Cênica da Montanha Jingting é uma identidade de marca criada para uma importante área cênica e parque florestal nacional da província de Anhui, na China. A identidade parte da ideia de exploração cultural por meio da pintura, de modo que a visita se assemelhe a um passeio dentro de uma pintura em rolo. Vistas das montanhas, formas de pavilhões, nuvens serenas, grous selvagens e o licor branco e o chá verde locais são incorporados à linguagem gráfica. Seis grafismos auxiliares complementam a marca principal e podem ser aplicados em diversos contextos. O projeto substitui uma imagem anterior de apelo restrito e adapta-se às mídias digitais.

O Reconhecimento

Sobre o A' Design Award de Bronze

Jingting Mountain Scenic Area Identidade de Marca conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Jingting Mountain Scenic Area Identidade de Marca seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Jingting Mountain Scenic Area Identidade de Marca satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: As a key scenic area and national forest park, Jingtingshan Scenic Area in Anhui Province has a brand that is different from other traditional design brands in China. It changed the traditional business model and communication methods, creating a new era of scenic area development with a new brand image. The old brand image had a relatively narrow audience. Our design appeals to a wider audience and is more suitable for dissemination in the digital information background.
Dimensões e Embalagem: We have designed six auxiliary graphics for the Jingtingshan brand, which can be applied in various scenarios. Each graphic showcases the unique features of the Jingtingshan scenic area, including the countless works left behind by more than 300 famous poets and painters in history, as well as the enchanting mountain scenery. The graphics also highlight the distinctive pavilions and towers, as well as the locally produced "baijiu" (white liquor) and "green tea" of Jingtingshan.
Etiquetas: Scenic Area, Digital, Renewal, Poetry and Painting, Chinese style
Tecnologia de Produção: In our creative design for the new brand, we focus on the concept of cultural exploration through painting and have incorporated elements such as mountain views, pavilion styles, serene clouds and wild cranes, and the flavor of local wine and tea. The new design creates a tour experience that feels like walking in a scroll painting at Jingtingshan, allowing visitors to explore the cultural heritage of thousands of years.
Pesquisa: The new brand of the scenic area was widely promoted across various types of media and has led to the development of a series of cultural and creative brands based on the new brand image. It has garnered extensive attention from individuals across various sectors of society and attracted tourists from all over the world to the scenic area, resulting in a significant increase in visitor numbers. This has generated greater economic benefits for the area.
Inspiração: In our creative design for the new brand, we focus on the concept of cultural exploration through painting. We created a design that allows visitors to experience Jingtingshan like walking in a scroll painting. We also designed six auxiliary graphics for the Jingtingshan brand, each showcasing the unique features of the scenic area. Over 300 famous poets and painters have left countless poems and paintings throughout history. Enchanting mountain views of this place also merged in our design.
Duração do Projeto: The project started its design phase in Hangzhou in May 2022 and was completed in February 2023. It was officially launched in Xuancheng, Anhui Province, in March 2023.
Membros da Equipa: Designer: Kan Zhao