Natura Dried Fruits Frutas Secas por Mohsen Koofiani

O design Natura Dried Fruits Frutas Secas por Mohsen Koofiani é um vencedor altamente estimado do prestigioso 2024 A' Design Award de Bronze na Categoria de Competição Design de Embalagem.

BronzeEmbalagem· 2024

Natura Dried Fruits Frutas Secas

por Mohsen Koofiani

Cliente: Natura

Vencedor do A' Design Award de Bronze na Categoria Embalagem

15,546

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Cores

O Design

Sobre Natura Dried Fruits Frutas Secas

Este design beneficiou-se da combinação de esculturas artísticas, frutas e animais, embora seja importante notar que mudanças subtis foram feitas artisticamente. As imagens procuram estabelecer uma conexão clara entre animais, frutas e cultura. Mas, uma vez que o tema principal do design é preservar o ecossistema, além dos animais herbívoros, em alguns lugares animais selvagens (predadores) foram utilizados como símbolo de poder. Nesta embalagem, cores simples e marcantes são utilizadas para atrair mais atenção, e embalagem biodegradável é usada para proteger o meio ambiente.

O Reconhecimento

Sobre o A' Design Award de Bronze

Natura Dried Fruits Frutas Secas conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Natura Dried Fruits Frutas Secas seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Natura Dried Fruits Frutas Secas satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: In this design, most of the artistic sculptures of the cultural history of the world have been used, although it should be noted that subtle changes have been made to them. In the pictures, a clear connection has been made between creatures, selected fruits, and historical culture. But since the main theme of the packaging idea is to preserve the ecosystem, in addition to vegetarians, wild animals (hunters) have also been used as a symbol of power in some places. According to the main message of the packaging (environmental protection), degradable packaging has been used.
Dimensões e Embalagem: Kraft paper tube box packaging
Capacity: 250g
Mouth: 95mm
Depth: 200mm
Etiquetas: Dried Fruit, Fruit, Dried Fruit Packaging, Color, History, Ecosystem, Animals, Food
Tecnologia de Produção: All the designs are painted and the created designs are formed by studying and ideas are taken from them and there is no copying of the original works. Paintings of high artistic value have been created. Digitally designed images are created with pen and ink drawing techniques and gold lines are used between them.
Desafio de Design: In the first stage, the designer intended to engage the viewer's mind with historical cultures and through that show the importance of the earth and the ecosystem of life. Therefore, finding this connection required a lot of study and initial plans, and this was the designer's challenge in conceptualizing and implementing it.
Pesquisa: Type of research: studies
Research objectives: Finding the relationship between ecosystem and historical culture
Data collection: The use of statues and historical arts in the design and connection of fruits with animals required a lot of time.
Results: The final result is a different design and the creation of a work of art.
The impact of the research on real-life phenomena: After the finalization of the design and implementation during a private demonstration, it has been found that all the visitors looked at the packaging design with deep thought and talked about it.
Inspiração: In this packaging, the designer has left a special artistic design by using the type of fruit, the left cultures (statues and art paintings), and combining them with animals, as in preserving the left works of art. A lot of effort has been done by our ancestors. Know that animals also play a very important role in our survival in nature.
Duração do Projeto: The project started in February 2022 and finished in December 2022 in Shiraz, Iran
Fluxo de Operação: Fruits have a special place in nature for all living things and the interaction between humans and animals can be seen in these images. Basically, one of the goals of design is to respect the ecosystem, and our consumption and lifestyle can be very important in this matter. Another goal of this project is to establish a relationship between culture and the correct way of using food resources, which is closely related to this ecosystem.
Créditos de Imagem: All of the images: Illustrator / Creator: Mohsen Koofiani
Product Manager: Mr. A. Yousefi