Hong Kong Book Fair 2022 Exposição Pública por Dury Chin

O design Hong Kong Book Fair 2022 Exposição Pública por Dury Chin é um vencedor altamente estimado do prestigioso 2024 A' Design Award de Bronze na Categoria de Competição Design de Eventos e Acontecimentos.

BronzeEvento· 2024

Hong Kong Book Fair 2022 Exposição Pública

por Dury Chin

Cliente: Hong Kong Trade Development Council

Vencedor do A' Design Award de Bronze na Categoria Evento

79,870

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O Design

Sobre Hong Kong Book Fair 2022 Exposição Pública

A Feira do Livro de Hong Kong 2022 é uma exposição pública realizada no Centro de Convenções e Exposições de Hong Kong, em Wan Chai. A 32.ª edição ocupou 55.100 metros quadrados e reuniu mais de 700 expositores. A Galeria de Arte constituiu o centro do evento e foi dividida em três zonas: Literatura da Cidade, Arquitetura de Hong Kong e Sabores de Hong Kong. Os painéis expositivos foram construídos a partir de estruturas de alumínio reutilizáveis revestidas com vinil, policarbonato e vidro, pré-fabricadas e testadas fora do local. Foram utilizados tapetes biodegradáveis para tornar a produção mais sustentável.

O Reconhecimento

Sobre o A' Design Award de Bronze

Hong Kong Book Fair 2022 Exposição Pública conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Hong Kong Book Fair 2022 Exposição Pública seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Hong Kong Book Fair 2022 Exposição Pública satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: Being the first large-scale event in 2022 consists of 55100 m2 exhibition space, the 32nd Hong Kong Book Fair and associated events brought together more than 700 exhibitors offering a diverse experience for shoppers. Since 1990, the Fair has developed from a mere promotion platform for the industry to an annual territory-wide major reading and cultural event for the public of Hong Kong.
Dimensões e Embalagem: The area of the Art Gallery: City Literature was approximately: 47mL x 4mD x 2.5mH, HK Architecture was approximate: 29mL x 10mD x 2.5mH, Taste of Hong Kong was approximate: 20mL x 10mD x 2.5mH. Both areas are surrounded by aluminum system structures with polycarbonate panels, and glass showcases with system structure.
Etiquetas: Book Fair, Hong Kong, History and City Literature, HKTDC
Tecnologia de Produção: Due to the limited setup day, the display items were prefabricated and tested off-site prior to being reassembled onsite. These included the rotatable book stand, display props, and all flipping icons. All panels were made from reusable aluminum structure frames covered with vinyl, polycarbonate, and glass finish. The audio-visual equipment, TV screen, and display furniture were hired by other parties. To be more sustainable in the overall production biodegradable carpets were used.
Desafio de Design: 3 identical zone: City literature, HK Architecture and Taste of HK was harmony cohere as an Art Gallery of 2022. Aptly adopting the flipping concept on old literature and objects, dynamic transparent reflective planes and an area for infinite reflection completed the hardware for the space. The spatial experience design was completed by a series of bespoke video content highlighting various literature authors, photos, and cultural-related objects.
Pesquisa: Our design rationale was to create a visual series combining with HK Traditional Culture and Objects. This project combined special displays of Art Gallery Exhibitions for visitors to explore HK Food Culture, Historical Authors and Architecture Photos as well as a Kids Comic Area to feature old comic book covers. Following the central theme Inspirational and Motivational Reading, the HK Book Fair 2022 introduced some of the best inspirational authors and books of this genre to renders, aiming to bring HK citizens together and encourage them to seek out motivational books that could help people to face the challenges ahead after the pandemic.
Inspiração: A Neo-composition of Hong Kong heritage and traditional symbols. By using elements from old literatures and objects, book binding and flipping methods as the core to create a unique graphic series of Hong Kong Book Fair. In order to portray the key message of each display, we focused on the interplay between bold icons and solid colors, then turned these to different illustrations expressing the interests of reading books.
Duração do Projeto: The duration for the project took 3 months from initial briefing to onsite completion. It was launched from 20 to 26 July 2022 and ran for 7 days. HK Book Fair was located at the Hong Kong Conference and Exhibition Centre HKCEC in Wan Chai, Hong Kong.
Fluxo de Operação: Art Gallery was the focus of Hong Kong Book Fair every year. This year, it was composed of: City Literature, and HK Architecture and Taste of Hong Kong three zones. First, the spreading of descriptive panels creates a museum-look-like atmosphere to enhance the visitor experience by different literature authors. Second, to collaborate with National Geographic, selected photos of iconic Hong Kong architecture photo were spatially displayed on a semi-transparent panel to create a Gallery look-alike. Third, an eye-catching color zoning with various posters, packaging, news clipping, miniatures, and books, to compose nostalgia for Hong Kong’s food culture. Three individual Zones worked in harmony to create a journey for the visitor to walk through, to experience an exceptional and unique sense of Hong Kong’s culture.
Membros da Equipa: HKTDC Creative Department
Créditos de Imagem: Hong Kong Trade Development Council