Kahisu Embalagem de Bebida de Vinagre Japonesa por Shinji Arashigawa

O design Kahisu Embalagem de Bebida de Vinagre Japonesa por Shinji Arashigawa é um vencedor altamente estimado do prestigioso 2023 A' Design Award de Bronze na Categoria de Competição Design de Embalagem.

BronzeEmbalagem· 2023

Kahisu Embalagem de Bebida de Vinagre Japonesa

por Shinji Arashigawa

Cliente: Applied Kansei Center

Vencedor do A' Design Award de Bronze na Categoria Embalagem

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O Design

Sobre Kahisu Embalagem de Bebida de Vinagre Japonesa

Kahisu é a primeira bebida de vinagre japonesa com mensagem ética no Japão. É produzida a partir de cascas de laranja-amarga, anteriormente descartadas após a extração do suco. O conceito de design é Design Artístico para Escolha Ética. Para expressar dois novos sabores que combinam o avinagrado, a doçura da fruta e o amargor das cascas de laranja-amarga, além do momento especial de degustá-los, utilizou-se uma garrafa estilo champagne, sobrepondo o universo artístico de dois grandes mestres, Gauguin (Blend G) e Monet (Blend M). A embalagem de presente utiliza quantidade mínima de papelão para acomodar duas garrafas com elegância.

O Reconhecimento

Sobre o A' Design Award de Bronze

Kahisu Embalagem de Bebida de Vinagre Japonesa conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Kahisu Embalagem de Bebida de Vinagre Japonesa seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Kahisu Embalagem de Bebida de Vinagre Japonesa satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: Kahisu is a new Japanese vinegar drink with an ethical message, made from bitter orange peels, which was previously discarded after squeezing the juice. The design concept is Artistic Design for Ethical Choice, for the earth, for children 100 years from now. In order to express the novel taste and the artistic aspect common to the taste, a champagne-type bottle, a shape not generally used for Japanese vinegar drinks, was adopted, and the graphics were in the style of paintings.
Dimensões e Embalagem: Bottle: Width 81mm x Depth 81mm x Height 241mm
Label: Width 247mm x Height 70mm
Box: Width 300mm x Depth 170mm x Height 85mm
Etiquetas: Ethical, Food recycling, Japanese vinegar drinks, Artistic, Gauguin, Monet, Minimum
Tecnologia de Produção: The technology to ferment bitter orange "peels" to produce vinegar was developed, and Japan's first "fruit peel vinegar drink " was born. In order to embody the ethical message, we used recycled materials for the bottle and label in consideration of the environment.
Desafio de Design: A major challenge for the project team was to develop Japan's first vinegar drink with new values that would set it apart from existing vinegar drinks in both taste and packaging. Based on the concept formulated by the producer, researchers, manufacturers, and designers worked together as a team to arrive at the final form of new taste and design.
Pesquisa: A new vinegar drink was born, characterized by a "bittersweetness" like black coffee, as a result of research experiments using Kansei engineering using a large number of taste samples in which the proportions of taste components were subtly controlled. In order to convey its deep and artistic taste and ethical message, the shape and materials of the bottle, cap, and label were repeatedly examined to achieve a design that simultaneously expresses "Artistic Design" and "Ethical Choice".
Inspiração: Kahisu is a Japanese vinegar drink with new values. Two new flavors, blending the vinegary and sweetness, of conventional vinegar drinks with the bitterness of bitter orange peels, are expressed in the worlds of the works of two artists. The fruity flavor Blend G was inspired by Paul Gauguin's tropical landscapes and people, while the fresh and refreshing flavor Blend M was inspired by Claude Monet's landscape paintings of water lilies.
Duração do Projeto: The project started in Hiroshima, Japan in September 2021 and has been on sale at the online store since August 2022. The client is a long-established vinegar manufacturer founded in 1582.
Fluxo de Operação: The role of Kahisu is to deliver to your loved ones the excitement you experience when you drink it with sparkling water or spirits (whiskey, gin, rum, etc.), and the thoughts that will lead to the future 100 years from now as expressed in the design concept. Kahisu will be sold for gift use only to relay the ethical message of caring for the future of society and the earth.
Membros da Equipa: Producer/Product Director: Koichiro Kasio
Planner: Makiko Ozawa