Master Ji Gong Cartaz de Filme por Yitong Creative

O design Master Ji Gong Cartaz de Filme por Yitong Creative é um vencedor altamente estimado do prestigioso 2023 A' Design Award de Prata na Categoria de Competição Design Gráfico, Ilustração e Comunicação Visual.

PrataGráfico· 2023

Master Ji Gong Cartaz de Filme

por Yitong Creative

Cliente: Yitong Creative (beijing) Media Co., Ltd

Vencedor do A' Design Award de Prata na Categoria Gráfico

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Vencedor de Prémio Verificado

Verificar Estado do Prémio para #149843

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Cores

O Design

Sobre Master Ji Gong Cartaz de Filme

Mestre Ji Gong é um cartaz de divulgação de um filme de animação chinês de fantasia e aventura com o mesmo nome. O cartaz mede 750 por 1050 milímetros. Tinta chinesa e elementos tradicionais chineses são utilizados para criar uma atmosfera oriental poética e misteriosa. O dragão e o monge, representado com um kasaya vermelho, um manto exterior de retalhos e um leque de folha de palmeira, são personagens do filme e foram criados com software tridimensional. A tinta foi preparada com água e testada em papel de arroz, papel rígido e tecido para comparar texturas. Todas as partes foram depois combinadas digitalmente.

O Reconhecimento

Sobre o A' Design Award de Prata

Master Ji Gong Cartaz de Filme conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Master Ji Gong Cartaz de Filme seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Master Ji Gong Cartaz de Filme é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: This is an official trailer poster designed for a 2021 Chinese animated fantasy adventure film "Master Ji Gong", directed by Liu Zhijiang and Qiao Yu. Based on its long history and rich cultural heritage, Chinese ink and Chinese traditional elements have been extensively used here to create an oriental poetic and mysterious ambiance, which is of eastern aesthetical character came into being.
Dimensões e Embalagem: Trailer Poster: Width 750 mm x Height 1050 mm
Etiquetas: movie poster, ink, 3D, traditional Chinese art and history, animated film
Tecnologia de Produção: Dragon and the monk with a red kasaya, a patchwork outer vestment and a palm-leaf fan are prototypes in this animated film, rendered to the present posture and expression through CINEMA 4D, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths in order to receive the best natural and artistic result. Combine each part of the elements naturally though Photoshop.
Desafio de Design: One of the creative challenges during the project is the control of ink effect. In order to combine the monk and dragon naturally, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths, etc. The advantage of ink lies in its fluidity and flexibility, while it results in more uncertainty.
Pesquisa: Film poster design; Chinese animations; the way of combining the virtual storyline with the historical facts, the recreation of traditional cultures in digital age; Chinese ink; the use of ink with different textures, the combination of different techniques of tools, such as 3D, photography, paintings, etc.; The application of a series of oriental cultural elements are accurate and interesting, old and fresh due to those multiple tools. Open another door for the promotion of traditional culture. It is very likely to inspire more creativity and diversity for the industry.
Inspiração: Inspired by Zhao Zhixin, a poet of the Qing Dynasty, "Poetry is like a magic dragon. You can see its head but not its tail, or just a claw and a scale in the cloud" as he wrote in "The Record of Talking about Dragons", it can be said that apart from Chinese ink, it is difficult to find any other material that can accurately capture the romantic charm of the dragon and the deity in the movie, and the relationship between the monk and the dragon, the beauty of ambiguity, the connotation deeply rooted in as well.
Duração do Projeto: The project started in April 2019 in Beijing, and finished in June 2019 in Beijing, the poster was released in June 2019.
Fluxo de Operação: For the trailer poster, dragon, and the monk with a red kasaya, a patchwork outer vestment and a palm-leaf fan are prototypes in this animated film, rendered to the present posture and expression through 3D software, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths in order to receive the best natural and artistic result.
Patentes: Zhejiang Ruichen Picture Co., Ltd.
Membros da Equipa: Zhejiang Ruichen Picture Co., Ltd.
Créditos de Imagem: Zhejiang Ruichen Picture Co., Ltd.
Yitong Creative (Beijing) Media Co., Ltd.