Evoluwe Identidade de Marca por Jonathan Andrade

O design Evoluwe Identidade de Marca por Jonathan Andrade é um vencedor altamente estimado do prestigioso 2023 A' Design Award de Prata na Categoria de Competição Design Gráfico, Ilustração e Comunicação Visual.

PrataGráfico· 2023

Evoluwe Identidade de Marca

por Jonathan Andrade

Cliente: Evoluwe

Vencedor do A' Design Award de Prata na Categoria Gráfico

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Cores

O Design

Sobre Evoluwe Identidade de Marca

Evoluwe é uma identidade de marca criada para uma consultoria em atendimento ao cliente. A identidade utiliza as iniciais E e W para expressar uma evolução compartilhada e contínua. O símbolo é construído a partir de três formas geométricas que representam três etapas do processo de consultoria. Um quadrado representa o momento em que as necessidades do cliente são compreendidas. A segunda forma possui um canto arredondado e marca o início da transformação. A terceira forma apresenta dois cantos arredondados e mostra a evolução concluída. A proporção áurea orientou a construção, mantendo a identidade consistente em materiais digitais e impressos.

O Reconhecimento

Sobre o A' Design Award de Prata

Evoluwe Identidade de Marca conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Evoluwe Identidade de Marca seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Evoluwe Identidade de Marca é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: The Evoluwe branding project was created for a customer service consulting firm, but what sets it apart is that it was developed from inception to completion with active participation from both the company's owner and its clients. This means that the project carries the company's brand purpose and essence right from its initial stages, which turns even more special.
Dimensões e Embalagem: Width 5 mm x Depth 87 mm x Height 150 mm

The packaging's hexagonal shape was inspired by the logo's geometric design concept. The symbol's creation influenced the package's shape. The printed material features a soft touch matte lamination finish, with 300g matte coated paper.
Etiquetas: Experience, Improve, Transformation, Evolution, Evolve, Elevate, Elevate, We Evolve, We Evolve Together, Evolve Together
Tecnologia de Produção: To ensure the new brand name aligned with the target audience's expectations, I conducted a survey among the founder's primary clients. Data collection was a crucial step in the validation process. The brand creation process followed the golden ratio methodology, which ensured consistency across digital and physical materials while enhancing the brand's visibility and integrity.
Desafio de Design: The hardest part was creating the naming. In the process there were some difficulties with other naming options. However, everything was overcome with naming research and collaboration on the project with the owner and her clients. In the end, having a solid name that represented the company in its essence, made my inspiration flow.
Pesquisa: The company aims to establish itself as a provider of innovative and reliable customer service solutions. The survey aims to gather feedback on the name, including its appeal, memorability, and associations with the brand's mission and values.
To achieve this goal, we conducted an online survey among a sample of 20 individuals. The results showed that the name "Evoluwe" is generally well-received by the participants.
76% of the participants found the name appealing, while 80% of the participants found the name memorable.
The survey results provided valuable insights into the perceptions and associations that the name "Evoluwe" elicits. The most common associations with the name were innovation, growth, and evolution, which align with the brand's mission and values.
Inspiração: To convey the idea of continuous and collaborative evolution, the symbol design for the consulting firm utilized the company's initials "E" and "W" in a distinctive manner, along with three essential moments that define their consulting process.

The letter "E" signifies evolution, denoting growth, transformation, and development. The inclusion of the word "we" underscores a shared evolution, one in which progress is made together.
Duração do Projeto: The project started in December 2021 in Brazil and finished in April 2022 in Brazil.
Fluxo de Operação: The brand essence portrays an entrepreneurial woman in the consulting industry, a field lacking a passionate professional company in the founder's locality. Evoluwe aims to simplify the process while sparking the curiosity of local businessmen and women about agile methodologies and co-creation. Clients are involved in decision-making and creative processes from the initial contact, becoming key collaborators in their business's evolution.