Ludwig Lives Exposição por Jorg Stauvermann

O design Ludwig Lives Exposição por Jorg Stauvermann é um vencedor altamente estimado do prestigioso 2023 A' Design Award de Ferro na Categoria de Competição Design de Espaços Interiores e Exposições.

FerroInterior· 2023

Ludwig Lives Exposição

por Jorg Stauvermann

Cliente: Jörg Stauvermann Freier Kreativdirektor

Vencedor do A' Design Award de Ferro na Categoria Interior

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Vencedor de Prémio Verificado

Verificar Estado do Prémio para #147750

Visitar Site Ver no A' Design Award Comunicado de Imprensa Selo do Prémio

Cores

O Design

Sobre Ludwig Lives Exposição

Ludwig van Beethoven está vivo? Com certeza! A exposição Ludwig Lives! Beethoven in Pop, por ocasião do 250º aniversário do compositor, mostra onde Beethoven ainda deixa sua marca hoje. Ou deixou sua marca? Seja em filmes de Hollywood, no cabaré ou na vida cotidiana. Ludwig van Beethoven foi enviado ao espaço para explicar o mundo a outras formas de vida. Sua música é tocada quando o lixo é recolhido em Taiwan. Comediantes de todos os tipos usaram seus clichês. E ele foi o primeiro músico a realizar um concerto beneficente. Esta exposição mostra isso e muito mais: Ludwig está vivo.

O Reconhecimento

Sobre o A' Design Award de Ferro

Ludwig Lives Exposição conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Ludwig Lives Exposição seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Ludwig Lives Exposição merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: With the exhibition Ludwig lebt Beethoven im Pop on the occasion of the composer's 250th birthday, the German Rock'n'Pop Museum explores obvious and surprising effects of Beethoven on our pop culture. From the 5th Symphony being sent into space or the piano piece Für Elise, to which the rubbish is picked up in Taiwan. There were also the Beatles, Accept, A Clockwork Orange, Inglorious Basterds, the Peanuts or a jar of gherkins.
Dimensões e Embalagem: I designed all the decors of the fabrics from scratch. The wall hangings, which seem historical at first glance, surprise with serial decors based on familiar pictograms - from social media and technical icons to computer symbols. Thus, despite their historical flair, completely up-to-date wall hangings were created that only seem to quote the past. The icons succeeded in transferring the wall hangings into today's pop culture, but the design only made it noticeable at second glance.
Etiquetas: Exhibition design, Ludwig van Beethoven, Pop culture, Anniversary, Scenography, Museum
Tecnologia de Produção: The exhibition went over two floors, so that two designs were also created in terms of design. On the lower floor, historical rooms were created from a recyclable aluminium system covered with printed fabric. The upper floor was produced as a disco from a painted wooden stand system with partial printing. The interactive dance floor at the centre of the production played 25 interpretations of the 5th symphony, a different one on each square. The sound design was transported via the headphone system.
Desafio de Design: Visitors wear headphones in the exhibition. The audio system locates the respective visitor and plays audio according to his or her position. These can be spoken texts or music, but also synchronised sound tracks from videos or acoustic effects. In this concept, different speakers navigate visitors through the exhibition and introduce upcoming passages. Overlapping sounds create an atmosphere that informs visitors and also builds tension and provides entertainment: acoustic scenography.
Pesquisa: Together, the museum team, curators and the design team developed the script of the spatial-thematic mapping. All areas, elements, texts, media, exhibits, dimensions, etc. were defined here. The basis was an internet platform that everyone could access and make changes to. One column of the table was reserved for the respective tasks. Coloured markings showed the current processing status. The continuously updated script thus became the most important element for the curatorial team spread all over Germany.
Inspiração: After researching and analysing late baroque or classicist culture and architecture, the idea arose to design rooms that reflect this historical atmosphere. Fabric-covered walls - like those found in Muensterland moated castles as a local reference - with many framed paintings, creaking wooden floors and selected individual pieces of furniture convey this mood of the 18th and 19th centuries. The overall design of the exhibition was made up of three building blocks: Colours, fonts and decors.
Duração do Projeto: 25 April 2021 - 03 October 2021
rock'n'popmuseum, Gronau/Germany
Fluxo de Operação: The special exhibition is aimed at visitors from all over Germany and the Netherlands who are interested in pop music and culture and people who want to gain insights into Beethoven's influence on the present.

Visitors are localised via the headphones and content is played to them in sync with videos or as part of the acoustic scenography. Beethoven himself or concertgoers have their say, as do current artists and pop stars. Certain anecdotes from his life are told in a rather unconventional way.
Créditos de Imagem: Main illustrations: Tobi Dahmen
Additional illustrations: Maria Picasso i Piquer, Christoph Niemann, Dirk Uhlenbrock, Frank Hoppmann, Sarah Gorf-Roloff, Jörg Stauvermann
All photos: Thorsten Schmidtkord