Shguijiu Dian Embalagem de Garrafa de Baijiu por Liang Chen

O design Shguijiu Dian Embalagem de Garrafa de Baijiu por Liang Chen é um vencedor altamente estimado do prestigioso 2023 A' Design Award de Ouro na Categoria de Competição Design de Embalagem.

OuroEmbalagem· 2023

Shguijiu Dian Embalagem de Garrafa de Baijiu

por Liang Chen

Cliente: Shanghai Guijiu Group Co., Limited.

Vencedor do A' Design Award de Ouro na Categoria Embalagem

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Vencedor de Prémio Verificado

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O Design

Sobre Shguijiu Dian Embalagem de Garrafa de Baijiu

Shanghai Guijiu Dian é um projeto de embalagem para um Baijiu premium de presente originário de Xangai. A forma inspira-se na Shanghai Tower, o edifício mais alto da China. A garrafa de cristal e a tampa metálica espelhada leem-se como um único volume, com curvas em espiral e um perfil assimétrico. A caixa exterior é prateada e cilíndrica, com uma superfície curva irregular. A caixa exterior mede 110 mm de diâmetro por 330 mm de altura, e a garrafa mede 80 mm de diâmetro por 300 mm de altura. Ambas as peças podem ser conservadas e expostas, o que reduz o desperdício.

O Reconhecimento

Sobre o A' Design Award de Ouro

Shguijiu Dian Embalagem de Garrafa de Baijiu conquistou o A' Design Award de Ouro, um reconhecimento imensamente prestigiado atribuído a designs de primeira linha, maravilhosos e notáveis. Os vencedores do Ouro são criações extremamente inovadoras, visionárias e glamorosamente deslumbrantes, que refletem o prodígio, a sabedoria e a proeza dos seus designers. Espera-se que Shguijiu Dian Embalagem de Garrafa de Baijiu seja uma invenção muito elogiada, pioneira e monumental, que oferece um valor sem precedentes. Este design vencedor do A' Design Award de Ouro é um projeto espetacular e respeitado, que beneficia muito e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Shguijiu Dian Embalagem de Garrafa de Baijiu cria sentimentos intensos de desejo, evoca paixão, incentiva a criatividade e fascina-nos.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: As a high-end gift Baijiu representing Shanghai in a theme of opening up the future, the creative design is enlightened by Shanghai Tower, the highest building in China and the third in the world, which reflects the international urban style and an urban spirit that transcends the future in both recognition and influence. The cross-domain and futuristic architectural aesthetics is applied on the appearance design, which is a boldly try and innovation in the traditional Chinese Baijiu industry, and could motivate more young people to come and try, highlighting its creative theme of the future.
Dimensões e Embalagem: Outer box: diameter 110mm * height 330mm Bottle: diameter 80mm* height 300mm
Etiquetas: Shanghai Tower, Chinese Baijiu, Packaging Design, Open up the future Limited edition,High-end Baijiu
Tecnologia de Produção: It looks like an indivisible one while the crystal bottle matched with mirror-like metal cap, which featured in spiraling curves and asymmetric shape, full of a sense of future with infinite possibilities. It is also a product with the sense of hi-tech and art while the silver-plated packing box is designed in cylindrical shape with irregular curved surface which would produce undulating changes.
Desafio de Design: The most difficult part is the facade of the packing. The senses of urban spirit, product positioning and the high-end gift are required to present in one product at the same time. The significant differences from the existing similar products are asked in bottle, packing box, material and process, as a result, it is a huge challenge and attempt in production.
Pesquisa: A landmark is often regarded as the symbol of a city or even the country. The product would be more approachable when it designed as the most famous and most influential building in Shanghai, which could promote the spread of brand and urban culture and reflect its positioning of internationalization and future development. At the first half of 2022, Shanghai was deeply suffered from COVID-19 and this product expressed the confidence in overcoming the epidemic and hope for a better future.
Inspiração: A landmark is often regarded as the symbol of a city or even the country, which could convey a stronger cultural value and spiritual belief. The creative design sources from Shanghai Tower, the highest building in China and the third one in the world, and also the symbol of Shanghai because of its extremely modern and futuristic shape with infinite possibilities.
Duração do Projeto: The project began in Shanghai in September 2021 and the design will be completed in Shanghai in November 2021.
Fluxo de Operação: Combination of the urban landmark building with product would naturally arouse the attention and emotional resonance of users, which could better integrate urban culture, sketch landscape, art exhibitions, commemorative activities and tourism visits to get wider dissemination and promotion. Both the outer box and the bottle could be displayed and presented as art and collection exhibits, reducing the discard and waste of materials.
Membros da Equipa: Creative Director: Chen Liang
Chief Designer: Chen Liang
3D Scene Rendering: Song Liu
Créditos de Imagem: Creative Director: Chen Liang