Shuang Gou Sheng Fang Embalagem de Bebida Alcoólica por Yunlin Dai, Chenchen Li and Ruidong Hua

O design Shuang Gou Sheng Fang Embalagem de Bebida Alcoólica por Yunlin Dai, Chenchen Li and Ruidong Hua é um vencedor altamente estimado do prestigioso 2023 A' Design Award de Bronze na Categoria de Competição Design de Embalagem.

BronzeEmbalagem· 2023

Shuang Gou Sheng Fang Embalagem de Bebida Alcoólica

por Yunlin Dai, Chenchen Li and Ruidong Hua

Cliente: Jiangsu Shuanggou Distillery Co., Ltd

Vencedor do A' Design Award de Bronze na Categoria Embalagem

19,553

Vencedor de Prémio Verificado

Verificar Estado do Prémio para #141984

Visitar Site Ver no A' Design Award Comunicado de Imprensa Selo do Prémio

Cores

O Design

Sobre Shuang Gou Sheng Fang Embalagem de Bebida Alcoólica

Shuang Gou Sheng Fang é um projeto de embalagem para um destilado chinês. A embalagem comporta duas garrafas separadas. A garrafa menor, na parte superior, contém um destilado com 68 por cento de teor alcoólico por volume, e a garrafa maior, na parte inferior, contém um destilado de graduação média. Cada garrafa pode ser apreciada isoladamente, ou os dois destilados podem ser combinados livremente para criar diferentes sabores. Duas tampas feitas de ABS e PE são banhadas em ouro rosé e unidas por um sistema de travamento, que impede vazamentos e facilita a abertura. A caixa e as garrafas são decoradas com formas de gemas inspiradas nos telhados de destilarias históricas.

O Reconhecimento

Sobre o A' Design Award de Bronze

Shuang Gou Sheng Fang Embalagem de Bebida Alcoólica conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Shuang Gou Sheng Fang Embalagem de Bebida Alcoólica seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Shuang Gou Sheng Fang Embalagem de Bebida Alcoólica satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: Shuanggou Shengfang is a strategic leading brand created by Jiang Shuanggou Dostillery CO.,LTD. which is a pioneer in the free blending of bottled liquor in China from "consumer interactive experience". The product can be divided into two separate sections, with the upper is a small bottle containing 68% ABV Virgin liquor and the bottom large bottle containing average ABV liquor. The two types of liquor can be enjoyed on their own or blended freely to give a variety of tastes, with stronger aroma and more flavorful taste.
Dimensões e Embalagem: Box:150mmx120mmx333mm；
Big Bottle：204mmx90.5mmx78mm；
small Bottle：63mmx43.5mmx36.5mm。
Etiquetas: crafts, Baijiu, spirit, packaging, art
Tecnologia de Produção: The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
①Upper and lower covers + lock: The pioneer structure of ""double-covered chain", the covers are made of ABS and PE material, electroplating rose gold, the covers can be connected and fixed by locking.
②Bottle: small bottle baked with rose gold floral paper, large bottle baked with lithography discoloration paper to enhance anti-counterfeiting, the bottoms of the bottle are sprayed with amber gradient.
③Box: photolithography positioning paper, and adopts scratch-resistant matt film, die-cutting, delicate lamination and other techniques.
Desafio de Design: The product existed pain points of "liquor leakage", "internal plug difficult to open".
Update plan: The new structure is improved from 3 aspects, the inner plug, lock and bottle: ① replace the inner plug with upper and lower anti-counterfeiting cover to solve the problem of liquor leakage and difficult opening at the source; ② widening lock buckle occlusion area is used to strengthen the bite force; ③ lower the height of the bottle head to reduce the center of gravity of the bottle and enhance stability.
Pesquisa: In order to improve the consumer experience, the product has been updated through several generations, keeping the "free blending" feature in mind and constantly solving the problems in time.
Consumer recognition of the quality, branding and packaging of the product, as well as our continuous improvement of the product, has led to a sustainable development.
Inspiração: During the Ming and Qing Dynasties, distilleries were arranged densely and neatly in Shuanggou Town. When you looked at those massive roofs with a bird's eye view, they were like rhombus gems inlaid on the ground. Shuanggou liquor was also used used as a royal tribute to officials at that time. This is where the idea for the packaging came from, and the design incorporates elements of the gems and the sages' feathered fans to recreate the glory of the past.
Duração do Projeto: 2020-June.2021,Nanjing,Jiangsu
The project started in Novermber 2020 in Nanjing,Jiangsu and finished in November 2021, Nanjing, Jiangsu.
Fluxo de Operação: The most important feature of the product is the "free blending", which allows consumers to have a different drinking experience.
A bottle of good liquor with two available ABV numbers. For the liquor product, there is bottle with two ABV numbers, a large bottle with average ABV, and a small bottle of 68% ABV.
Triple experience: the first is the large bottle of medium ABV which can be enjoyed alone; the second is the bottle of high ABV which should be tasted alone; the third is the small bottle which may be blended with other liquors.
Great composure: Wine mellows as it ages. Drink it for a carefree and happy life.
Membros da Equipa: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Yunlin Dai；
Designer：Chenchen Li；
Designer：Ruidong Hua