Koch's Meerrettich Rebranding por Wolkendieb Design Agency

O design Koch's Meerrettich Rebranding por Wolkendieb Design Agency é um vencedor altamente estimado do prestigioso 2022 A' Design Award de Prata na Categoria de Competição Design de Embalagem.

PrataEmbalagem· 2022

Koch's Meerrettich Rebranding

por Wolkendieb Design Agency

Cliente: KOCHS Meerrettich & Feinkost GmbH

Vencedor do A' Design Award de Prata na Categoria Embalagem

27,046

Vencedor de Prémio Verificado

Verificar Estado do Prémio para #140491

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Cores

O Design

Sobre Koch's Meerrettich Rebranding

O lema de volta às raízes, vem conquistando atualmente a indústria alimentícia. Vegetais de raiz antigos, que incluem raiz-forte, são atualmente muito populares. Para reviver a marca nas prateleiras, Wolkendieb relançou a identidade da marca Kochs e o portfólio de embalagens. O logotipo foi modernizado para ficar mais ousado e visível. O novo design se concentra em retratar os ingredientes naturais não processados e as receitas limpas sem aditivos ou conservantes. Fresco do campo direto para o consumidor: preparado de forma direta, simples e com amor!

O Reconhecimento

Sobre o A' Design Award de Prata

Koch's Meerrettich Rebranding conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Koch's Meerrettich Rebranding seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Koch's Meerrettich Rebranding é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: The motto "back to the roots" is currently conquering the food industry. Ancient root vegetables, which include horseradish, are currently very popular. This trend is taken on the successfully relaunched KOCH's products. The new design doesn't focus on depicting the dishes, but rather the unprocessed illustrated ingredients. Fresh from the field - directly, simply and lovingly prepared!
Dimensões e Embalagem: Jars with natural paper labels in various sizes are sold in retail. The relaunch also includes a aluminium tube and the entire catering range with large plastic containers. Each recipe has its own illustrations and colour-code. In order to put forward the products top-freshness, a freshness and quality seal has been created. The intensity-level is indicated by a scale.
Etiquetas: packaging, brand image, rebranding, WOLKENdieb, Develey, KOCHs, horseradish, logo
Tecnologia de Produção: The logo was relaunched first. From there, the shape of the labels has been adapted to the new identity. A freshness and quality has been created. All labels are printed on natural uncoated paper.
Desafio de Design: The challenge was to give KOCH's brand a new look that would appeal to younger and new customers, without losing existing customers. The design had to reflect the naturality and simplicity of each "like-before recipes"
Pesquisa: Before the project started, a market research analysis was conducted to reveal the weaknesses of the brand, and how it should be upgraded. After the brand and product relaunch, a new market research was successfully conducted, and showed how well the rebranding works on the consumers.
Inspiração: KOCH's is a subsidiary brand of the Develey-Group, one of the strongest international companies for mustards, sauces and dressings. Local production and national sales are particularly driving its popularity. Since the family business was founded more than 100 years ago, KOCH's has been cultivating its own fields, conducting its own plant research on cultivation, storage and gentle processing in the production lines. The task was to reflect this quality and naturalness on the labels.
Duração do Projeto: The project started in March 2021 in Aachen, Germany and finished in July 2021. It is displayed on shelves since November 2021. It was showcased in the 196th issue of the "Creativ Verpacken".
Fluxo de Operação: To match the brand relaunch even more, the recipes were reworked to become even cleaner, without any additives or conservatives.
Membros da Equipa: Creative Director: Annika Reuber
Art Director: Daskia Frohn
Art Director: Chloe Krey
Technical Artworker: Margit Jansen