Archadia Identidade de Marca por Cristian Carrara

O design Archadia Identidade de Marca por Cristian Carrara é um vencedor altamente estimado do prestigioso 2022 A' Design Award de Prata na Categoria de Competição Design Gráfico, Ilustração e Comunicação Visual.

PrataGráfico· 2022

Archadia Identidade de Marca

por Cristian Carrara

Cliente: Archos S.r.l.

Vencedor do A' Design Award de Prata na Categoria Gráfico

44,175

Vencedor de Prémio Verificado

Verificar Estado do Prémio para #139697

Visitar Site Ver no A' Design Award Comunicado de Imprensa Selo do Prémio

Cores

O Design

Sobre Archadia Identidade de Marca

Archadia é uma identidade de marca criada para uma escola superior de arquitetura sediada em Veneza, Itália. O símbolo é uma letra A estilizada, dividida em dois volumes sólidos para sugerir simultaneamente estabilidade e movimento. A letra A representa o nome da marca e também academia, arquitetura e abitare, a palavra italiana para habitar. A forma é construída a partir de um triângulo equilátero inscrito num triângulo isósceles. A cor azul reflete o papel institucional da escola e a água da lagoa de Veneza. O logótipo vetorial funciona sobre fundos claros e escuros.

O Reconhecimento

Sobre o A' Design Award de Prata

Archadia Identidade de Marca conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Archadia Identidade de Marca seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Archadia Identidade de Marca é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: ARCHADIA is the establishment of a European Higher Education School based in Venice, Italy, capable of acting as an active laboratory in the transition of the way of living on the planet towards sustainability. On this, the Archadia logo conveys the spirit of the mission starting from a stylized letter "A", split in two solid volumes, static but dynamic at the same time and understood both as the initial letter of the brand name, but also as Academy, Architecture, Abitare (Living) and Archos Studio creator and organizer of courses and masters.
Dimensões e Embalagem: The logo was designed starting from an equilateral triangle and inscribed in isosceles triangle. The blue color recall the blue water and reflections of Venice lagoon, where Archadia headquarters are based.
Etiquetas: Archadia, Logo, Brand Identity, Logo design, Archadia Academy, Archadia Brand Identity, Archadia logo, Cristian Carrara, Archos
Tecnologia de Produção: The Archadia logo was produced with Adobe Illustrator CC 2021 and Adobe Photoshop CC 2021. The symbol concept was conceived with a technical drawing based on the geometric construction of an equilateral triangle and an isosceles triangle.
Desafio de Design: The most difficult part in creating this logo was certainly to not fall into a banal or overly simplified forms, not being able to convey the spirit and the mission of the brand with the risk of plagiarism of a highly inflated form such as the letter "A", widely used in graphics and logos. After a careful investigation and research on the already existing forms recalling the letter A in the world of graphics and brand identities, we proceeded with the design and stylization of the A starting from a geometric construction and then personalizing it on the needs of the brand in a contemporary and captivating look.
Pesquisa: Starting from the mission of Archadia, the logo conveys the spirit of stability but also of the dynamism of this architecture academy transmitting its identity, the strength and the will to go further. The versatility of use and the simplicity of the shape of this logo makes it immediately recognizable, both as an academic symbol and as an identity of a new way of approaching architectural design.
Inspiração: The inspiration came from the letter A of the name, but also from the words that generated it and that contain the mission of the school such as Architecture, Academy, Abitare (Living) and Archos, the architecture studio that deals with the management of masters and courses. A static but dynamic "A" at the same time transmitting stability and strength in a contemporary guise. The form starts from the elementary geometry of a triangle, the static form par excellence in architecture. The blue recalls its institutional role but also the colors of Venice lagoon, headquarters of the academy.
Duração do Projeto: The project was developed from February to March 2022 in Bergamo and was presented in Venice in March 2022.
Fluxo de Operação: The vector logo is versatile and can be used in different ways, shapes and versions for brand identity needs. It can be used on light or dark backgrounds, only as a symbol, word-mark only or both with symbol and word-mark as complete logotype. In this regard, solutions have been devised for personalized gadgets, both for stationery products and clothing and textile products.
Créditos de Imagem: Image #1: Creator Cristian Carrara, 2022
Image #2: Creator Cristian Carrara, 2022
Image #3: Creator Cristian Carrara, 2022
Image #4: Creator Cristian Carrara, 2022
Image #5: Creator Cristian Carrara, 2022