O design Top Mercury Site por Daniel Houle é um vencedor altamente estimado do prestigioso 2023 A' Design Award de Ferro na Categoria de Competição Design de Websites e Web.

FerroWeb· 2023

Top Mercury Site

por Daniel Houle

Cliente: Azuro Digital

Vencedor do A' Design Award de Ferro na Categoria Web

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Vencedor de Prémio Verificado

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Cores

O Design

Sobre Top Mercury Site

O Top Mercury é um site criado para uma agência de publicidade em redes sociais. O site utiliza efeitos de movimento, animações e ilustrações originais para apresentar uma estética limpa e moderna. O design foi elaborado no Figma e desenvolvido no Webflow, sendo totalmente responsivo em todos os dispositivos, navegadores e tamanhos de tela. Botões e links permitem que os visitantes interajam com as diferentes seções. O movimento foi mantido sutil para que a interface permaneça clara e fácil de acompanhar. O site alcançou uma taxa de conversão de 8 por cento, acima da referência do setor, de 5 por cento.

O Reconhecimento

Sobre o A' Design Award de Ferro

Top Mercury Site conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Top Mercury Site seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Top Mercury Site merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: Top Mercury, a social media advertising agency, hired Azuro Digital to create their new website. Azuro Digital used elegant motion effects and unique illustrations to deliver an immediate WOW factor. The website was designed to deliver a modern, cutting-edge aesthetic that separates Top Mercury from their competition while attracting large clients to work with them.
Dimensões e Embalagem: A website designed with Figma and developed with Webflow. The website is fully responsive on all devices, browsers and screen sizes.
Etiquetas: Clean, modern, colorful, motion graphics, motion effects, unique illustrations
Tecnologia de Produção: This website was designed with Figma and developed with Webflow. Figma is widely considered one of the best web design tools, while Webflow is widely considered one of the best web development tools.
Desafio de Design: The greatest challenge throughout this project was creating illustrations and motion graphics that produced a WOW factor, while simultaneously ensuring that the website wouldn't overwhelm the user. Having an overly complex design with tons of motion can easily distract and confuse the user, which can negatively impact the conversion rate. So, we had to find the perfect balance between creating an extravagant design and having an intuitive user experience.
Pesquisa: We analyzed the competitors in the digital advertising industry. Our goal was to get an understanding of design best practices, and then design something that stands out from the crowd.

Our measure of success is the website's conversion rate. We set up conversion tracking using Google Data Studio. We did industry research to determine what a strong conversion rate is. We found that a strong number was 5% based on top competitors. Our goal was to exceed 5%, and we achieved a conversion rate of 8%.
Inspiração: Top Mercury wanted their new website to allow them to stand out from the competition. During the creative process, it was critical for Azuro Digital to think outside of the box. The end-product is a result of Azuro Digital's abstract thinking, coupled with best practices that optimize a website's conversion rate.
Duração do Projeto: Azuro Digital began this project in January 2022 and finished in March 2022 (in Toronto).
Fluxo de Operação: This website features an elegant design and subtle movement through several motion graphics, motion effects, animations, illustrations, etc. Many of the sections can be interacted with via buttons, links, etc.
Créditos de Imagem: All graphics and illustrations were designed from scratch by Azuro Digital.

All images are stock images from Canva. They are all royalty-free and we have the rights to use them.

The only image that isn't a stock image is the image of Top Mercury's founder, Adam Lawrence, and he has expressed his consent to being featured in this award.