O design Audemars Piguet Design de Interiores de Museu por Atelier Brueckner é um vencedor altamente estimado do prestigioso 2022 A' Design Award de Ouro na Categoria de Competição Design de Espaços Interiores e Exposições.
OuroInterior· 2022
Audemars Piguet Design de Interiores de Museu
Cliente: Audemars Piguets
Vencedor do A' Design Award de Ouro na Categoria Interior
Vencedor de Prémio Verificado
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Sobre Audemars Piguet Design de Interiores de Museu
O Musée Atelier Audemars Piguet é um interior de museu criado para uma manufatura suíça de relógios. A exposição ocupa 1.100 metros quadrados e situa-se em Le Brassus, na Suíça, a aldeia onde a empresa foi fundada. Os visitantes percorrem um percurso em espiral fluido, com uma narrativa composta, sendo que cada capítulo possui a sua própria linguagem de design. Esculturas, autómatos e instalações cinéticas conferem ritmo à exposição, que se articula visualmente com a paisagem envolvente. Os reflexos e as sombras alteram-se consoante a hora do dia e a estação do ano.
O Reconhecimento
Sobre o A' Design Award de Ouro
Audemars Piguet Design de Interiores de Museu conquistou o A' Design Award de Ouro, um reconhecimento imensamente prestigiado atribuído a designs de primeira linha, maravilhosos e notáveis. Os vencedores do Ouro são criações extremamente inovadoras, visionárias e glamorosamente deslumbrantes, que refletem o prodígio, a sabedoria e a proeza dos seus designers. Espera-se que Audemars Piguet Design de Interiores de Museu seja uma invenção muito elogiada, pioneira e monumental, que oferece um valor sem precedentes. Este design vencedor do A' Design Award de Ouro é um projeto espetacular e respeitado, que beneficia muito e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Audemars Piguet Design de Interiores de Museu cria sentimentos intensos de desejo, evoca paixão, incentiva a criatividade e fascina-nos.
Por Trás do Design
Kit de Imprensa
Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.
- Propriedades Únicas
- The Musee Atelier Audemars Piguet immerses visitors in the Swiss watch manufacturers past, present and future. It is situated in the historical location where the company was established: the small village of Le Brassus. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language.
- Dimensões e Embalagem
- The exhibition area is 1,100 sqm.
- Etiquetas
- Watch, Audemars, Piguets, craftmanship, luxury
- Tecnologia de Produção
- Optically flowing transitions characterise the exhibition. Depending on the time of day and the season, the overall impression changes. Reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the rhythmically flowing route as a flowing continuum with a composed narration. Each chapter has its own design language and is introduced by an interlude, a mechanical sculpture or an artistically designed display item.
- Desafio de Design
- Premium Swiss watchmaker Audemars Piguet stands for meticulous precision, use of the highest quality materials and the best craftmanship. These values were translated into the spacial design and the visitor experience. Creating these innovative concepts and bringing them to life is not only a magical process, but also requires a lot of preparation: from floorplans and renderings to models and planning of technical details.
- Pesquisa
- The scenography of the museum shows the milestones of the brands development and related technical innovations as well as the entire design process. This starts from the origins of watch making in the Vallee de Joux, passes over the escapements and the complications by putting emphasis on the Royal Oak series.
- Inspiração
- The visitors immerse the Swiss watch manufacturers past, present and future. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language. The history of the company serves as a starting point of the narration. Visitors travel through the building as they would through the spring of a timepiece.
- Duração do Projeto
- The Musee Atelier Audemars Piguet is situated in the historical location where the company was established: the small village of Le Brassus, Switzerland. It was finished in June 2020.
- Fluxo de Operação
- The scenography offers a diverse experience of watchmaking with crescendos, highpoints and contemplative moments. Various sculptures, automata and kinetic installations give rhythm to the exhibition, which is optically linked to the surrounding landscape.
In the heart of the spiral, visitors approach the Complications. They are demonstrated by mechanical installations and give visitors a feeling about the complexity of the watch mechanisms. Eight watches with Grande Complications are placed around the Universelle, the most complicated watch that Audemars Piguet has ever created. - Membros da Equipa
- Wassim Melki
Sungha Kim - Créditos de Imagem
- General Planning, Exhibition Design, Scenography, Graphic Design: ATELIER BRÜCKNER
Light Planning with: LDE Belzner Holmes
Media Planning with: medienprojekt p2
Architecture: BIG Bjarke Ingels Group
Photography: Giovanni Emilio Galanello
Illustrator: Benjamin Guschlbauer
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