Meandre Frasco de Perfume, Embalagem de Perfume por Jiawei Wu

O design Meandre Frasco de Perfume, Embalagem de Perfume por Jiawei Wu é um vencedor altamente estimado do prestigioso 2022 A' Design Award de Bronze na Categoria de Competição Design de Embalagem.

BronzeEmbalagem· 2022

Meandre Frasco de Perfume, Embalagem de Perfume

por Jiawei Wu

Cliente: Jiawei Wu Design

Vencedor do A' Design Award de Bronze na Categoria Embalagem

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Vencedor de Prémio Verificado

Verificar Estado do Prémio para #137809

Visitar Site Ver no A' Design Award Comunicado de Imprensa Selo do Prémio

Cores

O Design

Sobre Meandre Frasco de Perfume, Embalagem de Perfume

Meandre é um projeto de frasco e embalagem criado para uma marca de perfumes naturais. O nome vem de uma palavra francesa que significa as curvas de um rio. O design busca proporcionar uma experiência imersiva de caminhar por uma floresta. A tampa acompanha a forma de um galho curvado, e o frasco é feito de nogueira norte-americana moldada por um processo de curvatura da madeira. Um cartão informativo traz uma fotografia e a descrição da floresta rural francesa que inspirou a fragrância. Apenas notas naturais e amadeiradas são utilizadas no aroma.

O Reconhecimento

Sobre o A' Design Award de Bronze

Meandre Frasco de Perfume, Embalagem de Perfume conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Meandre Frasco de Perfume, Embalagem de Perfume seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Meandre Frasco de Perfume, Embalagem de Perfume satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: The packaging system of the méandre is mainly focus on creating an immersive experience for customers to bring them wandering in forest with the footprints. The cap design reflects the image of natural shape with its bending branch. All stone-made bottle is an important representation of the beauty of nature. With the photo and description on the information card, users can picture the exact moment that the perfumer experience back in that little French rural forest. No matter where the customers live their lives, the méandre can bring them to the verdant forest immediately not only with the scent but with the whole packaging experience design.
Dimensões e Embalagem: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The packaging final design was submitted in both RGB and CMYK color variants for printing and social media marketing. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
Etiquetas: Package Design, Perfume Bottle, Fragrance, Art Direction, Natural, Product
Tecnologia de Produção: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
Desafio de Design: The visual translation of natural elements and brand image needs to find a balanced and creative point.The bottle package design is an innovative design with a complex structure, and the machining qualification rate is the biggest challenge encountered by this project.
Pesquisa: The objective starts from brand experience, brand personality and character definition, target audience. The experience defined – a journey in the forest with footmarks. Méandre is elegant, natural and chic. Thorough research of the history of perfume package design is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on méandre due to its genuine quality of heavy user/customer interaction. It was a very interesting experience for me to deeply co-create concepts and content with users.
Inspiração: The brand personality and design was inspired by the French word "méandre", which means "curves of a river." Notes of this fragrance last longer with experiencers, which form a subtle hint haunted with them. The design translated the experience into an immersive journey with natural and woody notes. Moreover, the package delivers a sustainable design concept. The main purpose of this project is to represent the experience of forest wandering.
Duração do Projeto: The project started in 2020 and finished in 2021.
Fluxo de Operação: Méandre is a natural perfume brand. The fragrance profile is based on the natural, woody notes to give users an experience and feeling that they are walking in the forest, thus only natural scents were selected as the ingredients.
Patentes: Jiawei Wu
Membros da Equipa: Jiawei Wu
Créditos de Imagem: Design:Jiawei Wu
Photo Credits: Sonia Szostak