Seen Identidade Corporativa por Nima Emamverdi

O design Seen Identidade Corporativa por Nima Emamverdi é um vencedor altamente estimado do prestigioso 2026 A' Design Award de Ferro na Categoria de Competição Design Gráfico, Ilustração e Comunicação Visual.

FerroGráfico· 2026

Seen Identidade Corporativa

por Nima Emamverdi

Cliente: Seen

Vencedor do A' Design Award de Ferro na Categoria Gráfico

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Cores

O Design

Sobre Seen Identidade Corporativa

O design do logotipo utiliza a letra "e" minúscula com serifa como elemento geométrico primário para representar a forma dos óculos. Ao espelhar os caracteres, o design cria um equilíbrio simétrico que imita a estrutura de uma armação. Elementos modernos de serifa são transformados em pontes funcionais, conectando os motivos circulares que simbolizam tanto o olho quanto a lente. Esse sistema visual minimalista permite espaçamento ajustável entre os elementos, garantindo alta legibilidade e adaptabilidade em diversas escalas, desde pequenas gravações em produtos até exibições em grandes formatos.

O Reconhecimento

Sobre o A' Design Award de Ferro

Seen Identidade Corporativa conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Seen Identidade Corporativa seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Seen Identidade Corporativa merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: We designed the logo using the letter "E" as a symbol for the shape of glasses. Our goal was to show that you can make a big impact with ultimate simplicity. The strength of this design lies in the versatility we created with the logo's form. The interplay between the two "E"s, which inspired the logo's shape, also alludes to how these glasses will be worn by a diverse range of people.
Ultimately, the meaning is reflected in the form of the letters themselves.
Dimensões e Embalagem: To the extent possible, the design adheres to precise ratios, approximating the golden ratio. The line weights and negative space have been carefully balanced to ensure legibility in small applications, such as a favicon or on the temple of glasses, while also maintaining its beauty and elegance at larger sizes.
Etiquetas: logo design, visual identity, logotype, corporate identity
Tecnologia de Produção: When sketching ideas for the logo, I wanted to represent the shape of a glasses frame in a simple way while maintaining the versatility to play with the letters.

I used a lowercase serif 'e' from a modern font to suggest the decorative elements of the frame. By extending the serif, I was able to create the bridge that connects the two lenses. I then mirrored the first 'e' to hint at the symmetry and balance of a pair of glasses.
Desafio de Design: A key research challenge was the public's perception of prescription glasses as a medical necessity versus sunglasses as a non-essential, decorative item. We found they often deprioritizes self-care, viewing it as an unnecessary expense.
To address this, our strategy involved 2 steps. 1st, we focused on cultural education and building trust through social media and advertising. 2nd, in our design, we simplified the form and visual language to make the concept more accessible and appealing.
Pesquisa: When conducting our research, I focused on a few key areas and was very meticulous. First, I looked at our audience's perception of eyewear and the initial shapes they associate with glasses. I also examined where glasses stand in the audience's mind as a form of clothing or personal accessory.

Additionally, we researched the manufacturing process of glasses and the structure of eyewear frames, as well as the psychological aspects of aesthetics from the audience's point of view.
Inspiração: Inspired by a young woman who founded a brand and the space she created to uplift women, I poured my heart into this project. In a country where women have limited clothing choices and are considered second-class citizens under Islamic law, the brand's founder seeks to instill a sense of self-worth and beauty in her community. Her effort to establish eyewear as a means of personal expression and empowerment for Iranians, especially women, was a powerful motivator for me to participate in this project with all my being.
Duração do Projeto: The process, from initial research into the target audience's concerns to finalizing the logo design, took about two and a half months to reach a definitive conclusion with the brand owner. We then conducted surveys with people in the target demographic for another month, which confirmed that the design successfully created a close and immediate connection with its audience.
Fluxo de Operação: I designed the letter 'e' with a rounded form to represent the eyeball and the most basic shape of a glasses frame. When rotated, it mimics the movement of an eye or the field of vision. The serif-like decorative elements of the letters can be extended or shortened to fill gaps or cover a larger area. This line can also be curved, which would allow for interesting motion graphics in a logo animation to better connect with the audience.
Membros da Equipa: Nima Emamverdi