Sugar of Wagu Embalagem de Doces por Jie Yang

O design Sugar of Wagu Embalagem de Doces por Jie Yang é um vencedor altamente estimado do prestigioso 2022 A' Design Award de Bronze na Categoria de Competição Design de Embalagem.

BronzeEmbalagem· 2022

Sugar of Wagu Embalagem de Doces

por Jie Yang

Cliente: Decelent

Vencedor do A' Design Award de Bronze na Categoria Embalagem

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Vencedor de Prémio Verificado

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Cores

O Design

Sobre Sugar of Wagu Embalagem de Doces

Sugar of Wagu é um projeto de embalagem para um doce tradicional feito com sementes de amaranto em Hubei, na China. O doce é uma iguaria local do povo Tujia. A casca de papel rígido é impressa plana e depois dobrada na forma de um tigre, e os doces ficam guardados na barriga colorida. Todas as cores provêm dos padrões do brocado Tujia e são extraídas de plantas locais. Esses pigmentos naturais desbotam após cerca de um ano, de modo que a embalagem retorna à natureza. O design busca tornar uma especialidade regional pouco conhecida familiar a um público mais amplo.

O Reconhecimento

Sobre o A' Design Award de Bronze

Sugar of Wagu Embalagem de Doces conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Sugar of Wagu Embalagem de Doces seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Sugar of Wagu Embalagem de Doces satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: This case is a processed candy produced in Hubei, which is processed from the seeds of grain amaranth. It is a traditional delicacy of Tujia Nationality in Hubei. As a local specialty, it is only known by locals and has low popularity in other places. Customers hope to let more people know and love it through this new packaging design.
Dimensões e Embalagem: Length: about 15cm width: About 8cm height: About 20cm
Etiquetas: Candy, Tujia nationality, gift, year of the tiger, environmental protection, plant pigment
Tecnologia de Produção: After the whole package is printed in plane, the hard paper shell is folded into a "tiger" shape. All colors are extracted from local natural plants. After about a year, the color will gradually disappear and complete the ecological cycle. This is the awe and protection of nature.
Desafio de Design: The biggest challenge of this case is: the designer team wants to follow the traditional Chinese concepts of "harmony between man and nature" and "low-carbon and environmental protection", so they don't want to use chemical pigments for printing. In order to highlight local characteristics, the designer team selects 8-10 colors from Tujia brocade, all of which are extracted from local natural plants. In the process of extracting plant pigments, Encountered many difficulties and finally completed the task successfully under the guidance of local artists.
Pesquisa: This design is an upgrade case. The customer said: the popularity of Wagu sugar itself is relatively low. Coupled with the low-level packaging design, the market of Wagu sugar is more depressed. The customer very much hopes to have a packaging, which can at least give people outside the world the opportunity to recognize this product, and then slowly realize their joy. Therefore, the primary task of the designer team is how to attract people's attention with packaging. After a period of field investigation, the designer team was attracted by the gorgeous and rich colors of the local Tujia brocade, so it decided to use this colorful minority color in packaging.
Inspiração: The meaning of "Cute kids" is hidden in the meaning of wagu's Chinese characters. The designer decided to extract the color from the local Tujia brocade art and make the packaging into lovely little tigers, because this year is just the year of the tiger in China. Putting the candy into the colorful belly of the tiger means "tiger is powerful and sweet". It is a portrayal of a happy life and can also make the products accepted and loved by more outsiders.
Duração do Projeto: The project will be started in Octoberr 2021 and completed in February 2022. Design completed in Shenzhen, proofing in Shenzhen, production in Hubei province.
Fluxo de Operação: The designer obtains the color source from the local Tujia Brocade: all colors come from the local natural plants. After visiting local artists, the designer team concentrated on selecting 8-10 common colors to make them printing inks. This kind of ink will be very gorgeous at the beginning of printing, but over time, the color will gradually disappear, and finally complete the life journey of biological pigment. This is very environmentally friendly and also reminds people that "a better life needs continuous efforts" in order to remain gorgeous forever.
Membros da Equipa: JieYang