The Pompadour Embalagem de Fragrância por Ivie China

O design The Pompadour Embalagem de Fragrância por Ivie China é um vencedor altamente estimado do prestigioso 2022 A' Design Award de Ouro na Categoria de Competição Design de Embalagem.

OuroEmbalagem· 2022

The Pompadour Embalagem de Fragrância

por Ivie China

Cliente: Ivie

Vencedor do A' Design Award de Ouro na Categoria Embalagem

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Vencedor de Prémio Verificado

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O Design

Sobre The Pompadour Embalagem de Fragrância

O Pompadour é um design de embalagem de fragrância inspirado na clássica barbearia inglesa. A caixa externa apresenta um padrão xadrez extraído dos pisos das barbearias, e o estojo de couro abre-se de uma forma que remete à experiência de sentar-se numa cadeira de barbeiro. O frasco é um cilindro de vidro transparente com ranhuras verticais, e uma hélice vermelha, branca e azul gira à medida que o frasco é desenroscado. Uma folha impressa em fonte serifada apresenta as informações do produto ao estilo de um jornal antigo. O frasco comporta uma cápsula recarregável, e a embalagem externa é produzida com materiais recicláveis.

O Reconhecimento

Sobre o A' Design Award de Ouro

The Pompadour Embalagem de Fragrância conquistou o A' Design Award de Ouro, um reconhecimento imensamente prestigiado atribuído a designs de primeira linha, maravilhosos e notáveis. Os vencedores do Ouro são criações extremamente inovadoras, visionárias e glamorosamente deslumbrantes, que refletem o prodígio, a sabedoria e a proeza dos seus designers. Espera-se que The Pompadour Embalagem de Fragrância seja uma invenção muito elogiada, pioneira e monumental, que oferece um valor sem precedentes. Este design vencedor do A' Design Award de Ouro é um projeto espetacular e respeitado, que beneficia muito e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. The Pompadour Embalagem de Fragrância cria sentimentos intensos de desejo, evoca paixão, incentiva a criatividade e fascina-nos.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: The Box – Have a seat on the barber chair.
Inspired by barbershop checkered floor opening leather box feels like seating on barber chair.

The Bottle – The memory of walking into the barber shop.
Inspired by the classic barber pole the Pompadour comes in a clear glass cylinder featuring vertical grooves and true to an actual barber pole the red and white and blue helix rotates as the bottle is unscrewed open.

The Sheet – Share today topic.
Designed as old style newspaper containing product information and profile. A serif font makes it feel authentic to an actual newspaper.
Dimensões e Embalagem: Outter Box : Width 120mm x Depth 90mm x Height 250mm
Bottle : Width 55mm x Height 185mm
Sheet : Width 75mm x Height 120mm
Etiquetas: Ivie, Perfume, Cologne, Packaging Design, Design, Sustainable
Tecnologia de Produção: Sustainability is at the core of packaging design the glass cylinder bottle comes with a refillable capsule that can easily be removed and replaced and the outer packaging is made of recyclable materials.
Desafio de Design: The brand owner wanted to launch a fragrance brand that will capture a niche market of professional white collars who only want to have the best for themselves.

Hence, we created a luxurious high end product with a discerning product name (Pompadour) that not only befits these connoisseurs but a product packaging (bottle and outerbox) that delivers a unique brand experience to our consumers.
Pesquisa: The product is luxurious and sophisticated with a premium pricing. Hence the core target consumers are the sophisticated male white collars aged 35 and above, and currently based in Tier 1 cities in China. They continuously seek experiences that will help project them as being sophisticated and in the know.

From our research on this segment we found that this group of gentlemen like going to the barbershop to have their hair fixed.

Since the launch of The Pompadour into the market. The brand had received high publicity and attention from social KOLs and category product reviewers.

Multiple high end barbershops have also knocked on the brand owners door to seek collaboration with offers to display and feature the product within their retail store.
Inspiração: From the late 18th to mid 19th century the barbershop was not just a place for gentlemen to procure a haircut or a shave. It was a space where fraternities were formed. The Pompadour was envisioned to capture that unique experience of going to a classic English barbershop.

The Pompadour is the gentlemans pocket companion. It is a fragrance that reminds him of a time when men were afforded a luxurious den of sorts.
Duração do Projeto: The project started in September 2020 in Shanghai, China and Finished in October 2021.
Fluxo de Operação: Brand Owner: Provided a clear brief to the Agency with specific objectives and target audience that enabled a smooth collaborative process for the team to work efficiently within limited budget. Decision maker and budget controller to ensure that the packaging design met their objectives and aesthetic will appeal to the target audience.

Strategist: Conducted thorough research to understand the market and category to identify key insights that will inspire our designers and copywriter.

Designers and Copywriter: Provided product naming and unique design solutions that fully delivers against brand owner’s brief.

Engineering Team: led decisions on structure and materials. Was able to source for premium quality material that lived up to the product’s high end proposition and our designers vision despite limited budget.

Printer: Achieving these saturated colors and color accuracy on paperboard required extra cooperation between designers and printer.
Patentes: N/A
Membros da Equipa: Managing Director : Malcolm Zhu
Group Creative Director : Ryan Kam
Strategy Director : Angela Tao
Creative Director : Cao Jun
Head Of Copy : Benjamin Woo
Designer : Ivie's Design Team
Account Director : Hugh Shen
Business Director : Darren Wong
Studio Director : Lily Wu
Créditos de Imagem: All photo credits to Ivie China