Environment Day Vitrine por Gravity Design and Arcelik

O design Environment Day Vitrine por Gravity Design and Arcelik é um vencedor altamente estimado do prestigioso 2022 A' Design Award de Ferro na Categoria de Competição Design Sustentável, Produtos e Projetos Ecológicos.

FerroProduto Sustentável· 2022

Environment Day Vitrine

por Gravity Design and Arcelik

Cliente: Arçelik

Vencedor do A' Design Award de Ferro na Categoria Produto Sustentável

17,845

Vencedor de Prémio Verificado

Verificar Estado do Prémio para #135652

Ver no A' Design Award Comunicado de Imprensa Selo do Prémio

Cores

O Design

Sobre Environment Day Vitrine

O Dia do Meio Ambiente é uma vitrine de varejo criada para uma loja em Istambul. A vitrine apresenta uma parede de terra seca feita à mão que atrai a atenção das pessoas que passam. A ideia surgiu da seca e da perda dos recursos naturais da Terra. Um campo verde foi projetado para penetrar na terra seca, mostrando que a renovação ainda é possível. A terra seca foi formada por argila aplicada sobre placas de MDF e seca ao sol durante uma semana, criando uma superfície fissurada. As áreas verdes são feitas de musgo e as letras são cortadas em madeira. Cerca de 98 por cento da vitrine é feita de materiais sustentáveis e orgânicos.

O Reconhecimento

Sobre o A' Design Award de Ferro

Environment Day Vitrine conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Environment Day Vitrine seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Environment Day Vitrine merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: The window display is designed to create awareness and attract everyone passing through the store via striking hand-made drought wall. The design idea arose from the drought and the loss of Earth’s natural resources. In order to stress the importance of the action, a “greenfield” was designed that penetrates the “dryland”. To demonstrate Arcelik’s attitude about the environment, 98.2% of the display design was created from sustainable & organic materials.
Dimensões e Embalagem: Window display's general dimensions: 4650 mm x 30 mm x 3140 mm
The surface of the showcase was created by coating MDF plates with clay.
The green plants on the showcase were created from moss.
The texts and the slogan were created by cutting wooden letters.
The red big company logo in the middle of the showcase is lacquered.
Etiquetas: Sustainability, Window Display, Showcase, Green, Clay, Drought
Tecnologia de Produção: The dryland was made from clay and it “sundried” for a week to give the fissured appearance. For the design, a local clay artist has worked on the process for over 2 weeks. To demonstrate Arcelik’s attitude about the environment, 98.2% of the display design was created from sustainable and organic materials.
Desafio de Design: The most challenging part was the soil background. The dry land was made from clay and it "sundried" for a week to give the fissured appearance. For the design, a local clay artist has worked on the process for over 2 weeks. To demonstrate Arcelik's attitude about Eart, 98% of the display design was created from sustainable & organic materials.
Inspiração: The hope of a small green plant emerging from dry soil is a great source of inspiration. A sustainable life is still possible if the importance given to the environment increases. It was thought that a design that give a clear message was necessary to say still have luck and invite this action.
Duração do Projeto: The project design started in April 2021 in Istanbul and finished in June 2021 in Istanbul, and was exhibited in Arcelik Store Kadikoy Istanbul in June 2021. The project was designed for environment day, which is June 5th and it is still on display for awareness.
Fluxo de Operação: Together with Arcelik, we aim to heal this world together with responsible production and consumption perspective. We'd like to inspire consumers to consume responsibly and join our activities to save Earth's recourses. If it will not happen in this way, we can't greener the land as we did in our retail showcase. This is the message that we aimed foır consumers.
Membros da Equipa: Arcelik-Visual Merchandiser Specialist: Miray Hazan
Arcelik: Emir Aktar
Gravity Design-Team Leader: Talat Semih Onal
Gravity Design-Sr. Designer: Mert Karaman
Gravity Design-Sr. Architect: Sabrican Sahin
Gravity Design-Project and Business Development Manager: Ekin Ekinci
Gravity Design-Jr. Designer: Zeynep Cemre Ordu
Gravity Design-Jr. Designer: Evrim Koruyan
Gravity Design-Jr. Designer: Selin Elaldi
Gravity Design-Procurement Specialist: Alper Aksoylu
Gravity Design: Bora Hatunoglu
Créditos de Imagem: Image #1: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #2: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #3: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #4: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #5: Photographer Sabrican Sahin, Environment Day, 2021.