O design 87MM Brand Story Design de Livro por Sunghoon Kim é um vencedor altamente estimado do prestigioso 2022 A' Design Award de Prata na Categoria de Competição Design de Média Impressa e Publicada.

PrataImpressão· 2022

87MM Brand Story Design de Livro

por Sunghoon Kim

Cliente: 87mm

Vencedor do A' Design Award de Prata na Categoria Impressão

575,958

Vencedor de Prémio Verificado

Verificar Estado do Prémio para #134927

Ver no A' Design Award Comunicado de Imprensa Selo do Prémio

Cores

O Design

Sobre 87MM Brand Story Design de Livro

A 87MM é uma marca de moda representativa na Coreia que cria cultura cotidiana por meio de sensibilidade e criatividade. Desde seu lançamento em 2011, este projeto foi desenvolvido para contar a história da última década ao público admirador da 87MM através de Moment by Moment, We Say No Concept But Good Sense, uma marca com 10 anos de trajetória. A obra serve para se comunicar de forma mais próxima com o público jovem coreano que aprecia a 87MM e é entusiasta dela, através da história dos dois fundadores, bem como da própria história da marca 87MM.

O Reconhecimento

Sobre o A' Design Award de Prata

87MM Brand Story Design de Livro conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que 87MM Brand Story Design de Livro seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. 87MM Brand Story Design de Livro é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: He designed the brand book of 87MM, a Korean fashion brand. 87MM is a representative fashion brand in Korea that creates a culture in everyday life through sense and wit. You can see the story of 87MM over the past decade through the brand book which contains the record of the 10th anniversary since its launch in 2011.
Dimensões e Embalagem: Hardcover book, 190 mm × 280 mm × 33 mm, 400 page. The cover is debossing and hot foil stamping (gloss black), the Spine is hot foil stamping (gloss black), Coating silkscreen on the paper.
Etiquetas: 87MM, brand book, book, design, editorial, graphic, typography
Tecnologia de Produção: The cover design was designed to express the accumulation of stories for 10 years by printing thick boards and 87MM main colors on paper and was made using debossing and matte inkstones on the front and back of the cover. It is divided into three parts in total, and we used four types of paper to express the image well according to the characteristics of each part. Part 1-1 is made to have a different texture than other parts by coating with a silkscreen.
Desafio de Design: In organizing and classifying vast amounts of data over the past decade, data had to be classified and selected so that it could be an interesting record that suits the character of a fashion brand and expresses the brand well, not just a record of 10 years. And the newly designed font had to harmonize with the story expressed in writing. The selection of paper to express these materials well was also an important task.
Pesquisa: According to the nature of the fashion brand, he wanted to classify the story of the past decade into three parts. Since the characteristics of each part are clearly distinguished, it was judged that using paper in four types could convey the story of 87MM more accurately. Through the form, proportion, and texture of the book, I wanted to convey that it is a book made by a brand's philosophy and fashion brand.
Inspiração: While interviewing the two founders of 87MM, who were fashion models, He learned the story of how they made clothes. He wanted to convey the story of their 10 years of making clothes in a book. He came to think about how to express their favorite colors, graphics, and various elements in the book. Inspired by the numbers 8 and 7, He designed fonts, and He designed books using these fonts.
Duração do Projeto: The project began in Seoul, Korea, in March 2021 and ended in January 2022. Books have been on sale in Korea since January 2022.
Fluxo de Operação: Through the brand book, he designed to tell the public who likes 87MM, Korea's leading fashion brand, the story of the 10 years since its establishment in 2011. This book will serve to communicate more closely with the young Korean public who likes 87MM and is enthusiastic about it through the story of the brand and the story of the two founders as well as the brand philosophy of 87MM.
Membros da Equipa: Writing: Kim Wonjoong, Park Jiwoon
Design: Kim Sunghoon
Créditos de Imagem: 87MM