Jelly Tea Serviço de Alimentação Funcional por Ziqing Lv

O design Jelly Tea Serviço de Alimentação Funcional por Ziqing Lv é um vencedor altamente estimado do prestigioso 2022 A' Design Award de Bronze na Categoria de Competição Design Meta, Estratégico e de Serviços.

BronzeServiço· 2022

Jelly Tea Serviço de Alimentação Funcional

por Ziqing Lv

Cliente: Zhejiang University

Vencedor do A' Design Award de Bronze na Categoria Serviço

92,012

Vencedor de Prémio Verificado

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Cores

O Design

Sobre Jelly Tea Serviço de Alimentação Funcional

Jelly Tea é um sistema de serviço de saúde e de alimentos funcionais voltado para jovens profissionais de escritório. A geleia é feita a partir de chá chinês e de plantas utilizadas tanto como alimento quanto como medicamento. Foram produzidas seis variedades, cada uma com um efeito e um sabor específicos. Máquinas de venda automática permitem obter os produtos rapidamente, enquanto um miniprograma para dispositivos móveis oferece compras on-line e jogos simples. Os usuários cumprem tarefas semanais, como exercícios diários ou dormir cedo, para desbloquear novos conteúdos do jogo e recompensas. O objetivo é apoiar hábitos saudáveis de longo prazo e não apenas necessidades imediatas.

O Reconhecimento

Sobre o A' Design Award de Bronze

Jelly Tea Serviço de Alimentação Funcional conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Jelly Tea Serviço de Alimentação Funcional seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Jelly Tea Serviço de Alimentação Funcional satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: This is a system for workplace youth healthy tea jelly product. The product system has designed the tea jelly to meet users' immediate health preservation needs and the service design to support users to keep healthy habits for a long time. First, functional food form innovation, using Chinese medicine and food homologous materials as jelly raw materials. Second, gamification forms good living habits. The products purchased by users are not only tea jelly, but also long-term health preservation experience.
Dimensões e Embalagem: 50*50*20mm/A box of four, one 25 grams/80*80*80mm/Chinese tea ingredient extraction and jelly production
Etiquetas: regimen, health, Chinese tea, service design, youth, gamification, functional food
Tecnologia de Produção: The production technology and method of tea jelly are relatively mature. According to a few special methods can extract the effect component in the tea, for instance ultrasonic auxiliary enzymatic method, microwave method, also can retain the aroma of a few plants through the method such as embedding method.
Desafio de Design: The challenge is the extraction of the functional components in tea jelly. How to efficiently and completely extract the nutrients and maintain the tea flavor is the difficulty of the project. The creativity lies in the design of the game mechanism. Different from the traditional way of health preservation, which only fixes health problems after discovering them, the game design makes health preservation go deeper into the daily life of young people and enables users to maintain long-term health habits through interesting ways.
Pesquisa: Food health and services research to help young people stay healthy. The methods of user research were questionnaire survey, interview and model analysis, and about 200 target subjects were investigated. Aiming at the three health questions that users are most concerned about: staying up late, drinking and accumulating food, as well as the two cycles of immediate health and long-term health. Using advanced tea extraction technology, six kinds of products were produced. Each one has a specific effect and taste. Product reviews have shown that the regimen is acceptable to young people.
Inspiração: There is a unique phenomenon in the current Chinese consumer market that people born between 1995 and 2000 are the main group buying health care products online. And the market size of functional food is gradually expanding. The study found that none of the functional foods on the market are made from traditional Chinese herb and food. In addition, the root causes of young people's ill health are anxiety at work and lack of healthy living habits.
Duração do Projeto: This project was started in Ningbo, China from November 2020, and was iterated in September 2021 in Hangzhou.
Fluxo de Operação: Build a gamified health system. Tea Jelly improves users' health. Vending machines are energy stations for users to obtain products in a timely manner. Mini program is a boot camp that provides convenient online shopping and fun games. Over the course of a week, users complete the system's tasks, such as exercising 30 minutes a day or going to bed and getting up early. After completing the mission, you can unlock more game content and physics rewards.
Membros da Equipa: Ziqing Lv
Yue Wu
Jiangping Zhou
Can Zhu
Jintao Nie
Qiuning Wu
Ning Zou
Cheng Yao