Amaro Loja De Estilo De Vida por Leticia Nobell

O design Amaro Loja De Estilo De Vida por Leticia Nobell é um vencedor altamente estimado do prestigioso 2022 A' Design Award de Prata na Categoria de Competição Design de Espaços Interiores e Exposições.

PrataInterior· 2022

Amaro Loja De Estilo De Vida

por Leticia Nobell

Cliente: Amaro

Vencedor do A' Design Award de Prata na Categoria Interior

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Cores

O Design

Sobre Amaro Loja De Estilo De Vida

As novas lojas físicas da Amaro refletem uma marca de destination lifestyle, conectando as mulheres à moda, design, tecnologia, beleza e bem-estar em diferentes categorias dentro de um layout fluido. As curvas e linhas femininas de uma mulher, a simplicidade nas matérias-primas e a integração da natureza inspiraram este projeto, onde a cliente se sentirá acolhida e entretida num espaço que é, ao mesmo tempo, minimalista e rico, tecnológico e acolhedor, moderno e acolhedor, transformando opostos em complementos.

O Reconhecimento

Sobre o A' Design Award de Prata

Amaro Loja De Estilo De Vida conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Amaro Loja De Estilo De Vida seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Amaro Loja De Estilo De Vida é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: Amaro is a Retail Tech brand founded in Brazil in 2012, initially focused in women apparel. Since 2020 it became a lifestyle destination brand that offers several categories including fashion apparel, beauty, home and kids. The new physical stores had to reflect this new positioning by bringing the brand destination closer to its costumers. As the clients walk through the store, they are invited to discover what is next, as the design keeps changing and reinventing the space, with several Instagrammable moments, transforming a simple shopping experience into entertainment.
Dimensões e Embalagem: Total floor area is 1300 square meters
Etiquetas: Retail, Mega Store, Fashion, Beauty, Design, Apparel, Home, Kids
Tecnologia de Produção: The concept needed to reflect beauty, simplicity and flexibility. We chose raw and clean materials such as concrete, terrazzo, wood, and metal. For the Beauty category we created an interesting texture by using recyclable PVC tubes painted in pink, which hide the display structure. The furniture is light, allowing VM team to change the layout when needed. AMARO is a tech brand, constantly evolving and changing, so it is important that the store design reflects that characteristic as well.
Desafio de Design: The biggest challenge of this project was to create a concept that would be able to communicate the new AMARO positioning as a destination lifestyle brand, including different categories. The new design would have to attract and impress all kinds of women, with different ages and from different cities. Brazil is a very diverse country so we wanted to create unique areas that would reflect the architecture or vibe of the city in which the project is located, providing personality to each new store.
Pesquisa: We wanted to design a store that would inspire the modern women, with clean feminine lines and curves, in an entertaining and charming space. We based our research in stories of inspiring women, that were able to influence the concept with their personal taste for fashion, design and art.
Inspiração: Fashion, Design, Technology, Comfort, Wellness, Women, Beauty, Power, those were the inspirational words echoing in our heads when we started to think about the new Design Concept for AMARO, a lifestyle destination brand, including 10 new mega stores. The curves and feminine lines of a woman, the simplicity in raw materials, and shades of pink, inspired us to create, an interesting and fluent design, where the brand's consumer would feel welcome and entertained in a space that is, at the same time, minimalist and rich, tech and cozy, modern and warm, turning opposites into complements.
Duração do Projeto: The project duration was 6 months, since the beginning of the design concept on January 2021 until the opening date on July 2021. The Location of this first mega store is Recife, PE Brazil.
Fluxo de Operação: The design has allowed large pathways and a fluent open plan so the customer can walk through all the different areas and sections in the store. Tablets in the fitting rooms and self check out points give the customer freedom and autonomy throughout the shopping experience.
Membros da Equipa: Creative Director / Designer: Leticia Nobell
Architects: Marcos Bertelli, Maria Fernanda Ornelas
Créditos de Imagem: Images # 1-5: Photographer Adriano Rodrigo Barreto Cardoso