Q Shinshu Apple Pie Laboratory A Identidade Da Marca por Nobuya Hayasaka

O design Q Shinshu Apple Pie Laboratory A Identidade Da Marca por Nobuya Hayasaka é um vencedor altamente estimado do prestigioso 2022 A' Design Award de Prata na Categoria de Competição Design Gráfico, Ilustração e Comunicação Visual.

PrataGráfico· 2022

Q Shinshu Apple Pie Laboratory A Identidade Da Marca

por Nobuya Hayasaka

Cliente: Arica Design Inc

Vencedor do A' Design Award de Prata na Categoria Gráfico

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Cores

O Design

Sobre Q Shinshu Apple Pie Laboratory A Identidade Da Marca

Estes são projetos de branding para Q, uma loja especializada em torta de maçã. A tipografia do nome da loja, Q, foi criada utilizando a maçã como motivo e símbolo da loja. Todas as ferramentas da marca, incluindo exterior, interior, iluminação, bancos, uniformes e embalagens, foram projetadas usando este símbolo simples. Seguindo o conceito do produto de utilizar os materiais como eles são, as ferramentas também são projetadas de forma simples, utilizando as cores e texturas dos materiais, como papel e madeira, como são. Todos os designs estão alinhados com a visão da loja de valorizar o sabor original das maçãs.

O Reconhecimento

Sobre o A' Design Award de Prata

Q Shinshu Apple Pie Laboratory A Identidade Da Marca conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Q Shinshu Apple Pie Laboratory A Identidade Da Marca seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Q Shinshu Apple Pie Laboratory A Identidade Da Marca é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: These are branding projects for "Q", an apple pie specialty store.
Two typographies of the store name "Q" were created using an apple as a motif, and this has become the store's symbol.
This simple and easy to understand symbol was used to design all the brand tools such as lighting, stools, uniforms, and packaging. By communicating with customers through this unified worldview, the store's commitment to apples was conveyed to customers.
Dimensões e Embalagem: The brand design items for this project are listed below.
Logo Design:Naming, Symbol mark, Logotype
Facade Design:Facade, Wall Sign, Goodwill
Sign Design:Interior, Pendant light, Stool x 3
Packaging Design:Paper bag x 2, Plastic bag x 2, Box x 2
Print Design:Shop cards, Business cards x 5, Envelopes, Leaflets, Invitation
Uniform Design:Hunting cap, Casket Hats, Apron, Dress shirt
Web Design:html5, CSS
Etiquetas: Branding, store design, pastry shop, apple pie store
Tecnologia de Produção: In line with the store's concept of "making the most of the taste of the ingredients as they are," the interior and packaging were designed without excessive coloring or processing, making the most of the colors of concrete, wood, and paper. The design was adjusted so that the red of the symbol mark would appear as an accent in the simple colors of the materials.
Desafio de Design: When customers saw the apple lights in the shape of the symbol logo and the apple stools, they took pictures of these and sent them out through SNS and other media. By setting up contents in the store that make users want to take pictures spontaneously, we were able to make more people aware of the existence of this store.
Customers were able to sense the vision and spirit of the store through the simple design. People who try our apple pies will notice the simple flavor and the natural taste of apples, and will be convinced of the meaning of the design. Through this brand, we were able to make them realize the beauty of the local apples.
Pesquisa: These are branding projects for an apple pie specialty store that was set up to solve the problem of local apples not being well known.
We developed and designed products that would give consumers a taste of the apples themselves. We made apple pies for each variety of apple and designed them so that consumers can enjoy the different textures and flavors of each apple.
We designed the wall signs using the chemical structural formula of apple polyphenols as a motif. Customers can see this sign while waiting and get a sense of the store's research and commitment to apples.
Inspiração: The store does not use any extra processing or seasoning so that consumers can appreciate the taste of the apples themselves. In order to convey the brand's vision and spirit of "cherishing the original taste of apples," I designed a simple symbol without any unnecessary decoration. To match this concept, I designed the interior without coloring, using the colors of the concrete and wood as they are.
Duração do Projeto: It opened in October 2019 in Ueda City, Japan.
Fluxo de Operação: When customers visit the store, they can enjoy a consistent view of the world and purchase an apple pie. They enter the store through a curtain with an apple symbol at the entrance and place their order under a pendant light with the same symbol. Then, while waiting, they can sit on an apple stool, drink apple juice, and wait for their freshly baked apple pie. They can feel the concept and commitment of the store from start to finish, making it a special experience for them.
Membros da Equipa: Creative Director:Hitoshi Kobayashi
Art Director:Nobuya Hayasaka
Photographer:Shusaku Nagahama