Plant Selected Embalagem para Bebida Vegetal por Blackandgold Shanghai

O design Plant Selected Embalagem para Bebida Vegetal por Blackandgold Shanghai é um vencedor altamente estimado do prestigioso 2022 A' Design Award de Bronze na Categoria de Competição Design de Embalagem.

BronzeEmbalagem· 2022

Plant Selected Embalagem para Bebida Vegetal

por Blackandgold Shanghai

Cliente: Yili Group

Vencedor do A' Design Award de Bronze na Categoria Embalagem

12,706

Vencedor de Prémio Verificado

Verificar Estado do Prémio para #126422

Ver no A' Design Award Comunicado de Imprensa Selo do Prémio

Cores

O Design

Sobre Plant Selected Embalagem para Bebida Vegetal

Plant Selected é uma embalagem para uma bebida de origem vegetal. A garrafa é feita de PET e revestida com uma película fosca, medindo 60 mm de largura, 60 mm de profundidade e 177 mm de altura. O design segue um estilo minimalista inspirado no design escandinavo, com uma ampla área de espaço em branco. O principal benefício, 6 gramas de proteína por 100 mililitros, é apresentado de forma clara. Muitas bebidas vegetais utilizam gráficos carregados, que exibem ingredientes e imagens do produto. O layout sereno de Plant Selected pretende destacar-se na prateleira e apresentar a bebida como uma opção de nutrição vegana.

O Reconhecimento

Sobre o A' Design Award de Bronze

Plant Selected Embalagem para Bebida Vegetal conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Plant Selected Embalagem para Bebida Vegetal seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Plant Selected Embalagem para Bebida Vegetal satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: In China, plant-based beverage market has become highly homogeneous, and the customer perceived value of these traditional drinks is low. Plant Selected enhances its perceived value by claiming itself as vegan nutrition provider, instead of communicating ingredients and authenticity just like competitors. When displayed on shelves, its minimalism packaging can stand out among the competitors with busy and conventional design code. Additionally, Plant Selected introduces the concept of Plant Milk to China market to compete with milk category.
Dimensões e Embalagem: Width 60 mm x Depth 60 mm x Height 177 mm
Etiquetas: Packaging, Plant-based Beverage, Soy milk, China, Minimalism
Tecnologia de Produção: PET bottle covered with Matte film
Desafio de Design: Our goal is to reposition Plant Selected as vegan nutrition provider. Therefore, we need to find a way to not differentiate Plant Selected from traditional plant-based beverages but also show its nutrition superiority than milk (Plant Selected 6.0g/100mL vs milk 3.0-4.0g/100mL). To overcome this challenge, we looked forwards the products from other categories that communicates healthy lifestyle. Besides, we viewed the social media accounts of the healthy lifestyle influencers to find out what products they like to use in daily life.
Pesquisa: To stand out among the fierce competition, Plant Selected switched its positioning from soy milk expert to vegan nutrition provider targeting at consumers caring about their health and shape. We gathered the insights from client research that the target audience focus on ingredients and benefits. Then, we did the desk research to understand the competitors as well as the design cue from other categories such as trendy 0 sugar yogurt, etc. We proposed several creative directions with design references and discussed with client to narrow down to one direction.
Inspiração: The Plant Selected packaging is inspired by Scandinavian Design. To follow the rising health consciousness, clean label and 0 additives have become popular in food and beverage category. While the plant-based beverage category remains quite traditional. Therefore, we select the minimalism design to distinguish Plant Selected from other competitors and convey the brand promise of high protein and no additives by leaving a large area of white space.
Duração do Projeto: In 2019, the project started in September and finished in January, 2020
Fluxo de Operação: Plant-based beverages, especially soy milk, are quite popular in China. Their packaging are always presenting ingredient and product shot, highly homogeneous. Plant Selected's new packaging uses the minimalism design to stand out on the shelf. The key benefits are displayed on packaging directly. It creates a differentiation from competitors.
Membros da Equipa: Creative Director: Yang LI
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
3D rendering: Jianhui CHEN
Motion: Sheng WAN
Créditos de Imagem: All photos and video credits to blackandgold Shanghai, 2021.