Evershine Embalagem de Produto por Wanling Yan

O design Evershine Embalagem de Produto por Wanling Yan é um vencedor altamente estimado do prestigioso 2021 A' Design Award de Bronze na Categoria de Competição Design de Embalagem.

BronzeEmbalagem· 2021

Evershine Embalagem de Produto

por Wanling Yan

Vencedor do A' Design Award de Bronze na Categoria Embalagem

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Vencedor de Prémio Verificado

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Cores

O Design

Sobre Evershine Embalagem de Produto

Evershine é uma embalagem desenvolvida para um realçador de perfume para roupas usado durante a lavagem. O frasco assume o formato de uma peça de vestuário, remetendo ao cuidado dedicado às roupas da família. A superfície branca e a forma simples tornam a finalidade do produto evidente à primeira vista e agradam ao gosto dos lares jovens. O recipiente é fabricado em polietileno de alta densidade, sendo hermético e opaco, o que limita a evaporação da fragrância e prolonga o prazo de validade. A tampa também funciona como copo medidor de cerca de 15 gramas. As quatro fragrâncias são identificadas pelas cores correspondentes das pérolas, da fita e da tipografia.

O Reconhecimento

Sobre o A' Design Award de Bronze

Evershine Embalagem de Produto conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Evershine Embalagem de Produto seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Evershine Embalagem de Produto satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: The packaging of the in-wash scent booster is in the shape of a garment, symbolizing the care of the family. Only at first glance, consumers will grasp the function of the product. The attractive white packaging gives out a sense of affinity, mirroring the product’s ability to bestow people’s clothes with faint scent. Also, the design is highly portable, catering to the needs of daily uses.
Dimensões e Embalagem: Bottle size: 128×60×147mm
Color box size: 132×64×151mm
Etiquetas: Laundry companion, fragrance beads, personal care, environmental protection, simple
Tecnologia de Produção: The packaging is made of environmental-friendly HDPE, which feels like wax and allows girls to easily unscrew the cap. The making process is not complicated, though, the packing is airtight and opaque to prevent the aroma from evaporating under light and extend the shelf life. The bottle size is based on the volume to avoid over-packaging and control costs.
Desafio de Design: The design was challenged by two aspects:

First, whether holding the packaging can be comfortable or not. The designer first made a prototype on the basis of his initial design, only to find that he failed to consider the comfort of holding. After continuously revising the design and making prototypes, the current version is the most comfortable one for users to hold.

Second, the material of the packaging, which is particularly important due to its specific shape. The designer made a comparison of prototypes and eventually chose to use HDPE material on the perspective of environmental protection and aesthetics.
Pesquisa: The product is aimed at young people, and the packaging design should conform to the aesthetic style of young people. After a lot of market research, designers found that contemporary young people like to pursue interesting lifestyles and simple aesthetics. Therefore, the design breaks the common packaging styles on the market, and the overall design is more concise and interesting. It shifts from focusing on market consistency to respecting the aesthetic standards and personal needs of young people.
Inspiração: The design was inspired by the heartwarming scenario of family laundry and the functional properties of the in-wash scent booster. In a bid to stand out from the common packaging on the market, the designer has made a great leap in designing. The concept of the design focuses on the emotional part and the clean appearance is an embodiment of a peaceful mind feeling, which is popular among young families.
Duração do Projeto: The packaging began to be designed in Jiaxing, China in February 2020, and the design was completed and launched in April 2020.
Fluxo de Operação: The range of this booster comes in four fragrances, which can be differentiated by white capsules and different colors. The colour of the ribbon and lettering is matched to the colour of the balls so that users can identify the fragrance of the product by the colour. The cap can be used as a measuring cup, with a capacity of approximately 15 grams per cap, allowing users to determine the amount to be used according to their personal preference.
Membros da Equipa: He Xiao
WanLing Yan