Imagine Center Identidade Visual por Satie Eljack

O design Imagine Center Identidade Visual por Satie Eljack é um vencedor altamente estimado do prestigioso 2021 A' Design Award de Prata na Categoria de Competição Design Gráfico, Ilustração e Comunicação Visual.

PrataGráfico· 2021

Imagine Center Identidade Visual

por Satie Eljack

Cliente: Satie

Vencedor do A' Design Award de Prata na Categoria Gráfico

49,943

Vencedor de Prémio Verificado

Verificar Estado do Prémio para #123218

Ver no A' Design Award Comunicado de Imprensa Selo do Prémio

Cores

O Design

Sobre Imagine Center Identidade Visual

O objetivo foi utilizar formas, cores e técnicas de design inspiradas em poses de ioga. Elegantemente projetando o interior e o centro, oferecendo aos visitantes uma experiência tranquila para renovar suas energias. Portanto, o design do logotipo, mídia online, elementos gráficos e embalagens seguiram a proporção áurea para ter uma identidade visual perfeita como esperado para ajudar os visitantes do centro a terem uma ótima experiência de comunicação através da arte e design do centro. O designer incorporou a experiência de meditação e ioga ao design.

O Reconhecimento

Sobre o A' Design Award de Prata

Imagine Center Identidade Visual conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Imagine Center Identidade Visual seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Imagine Center Identidade Visual é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: The design is a visual identity and branding for a yoga and meditation center -"imagine Center"- where visuals and design play a main role to achieve the meditation and yoga center goals, therefore the golden ratio was used to abstract the ancient yoga pose "Sukhasana" reaching a balanced visual look that fits the character of the center. The logo was represented by the body shape and soul.
Dimensões e Embalagem: The product's design used vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The branding final design was submitted in both RGB and CMYK color variants for printing and social media marketing. The logo could be used separately by the Client to identify themselves by engraving it on different materials.
Etiquetas: Identity, Branding, Theme, Packaging, Logo, Meditation, Wellness, Spa, Yoga, Mental health
Tecnologia de Produção: The shape of the human body in the "Sukhasana" yoga pose was an inspiration to use the golden ration creating a visual representation for the brand's idea, and it was implemented using vectors to reach the highest quality of print. simplicity is the most complicated form of beauty therefore the design took a very simple path yet very detailed and elegant.
Desafio de Design: Saudi Arabia has a wide range of diversity in cultures as well as varying history of arts in many different regions of this large country. The main challenge in the creative process was to come up with the theme and patterns in that connect and unify these regions in attempt to represent the Saudi Arabian multiple cultures.
Pesquisa: Meditation science in the kingdom of Saudi Arabia, is one of growing practices in society. Due to the response- to the field of relaxation- professional meditation centers are having more of attention from business investors and a shed of light by the known health care organizations. The design presents meditation using colors inspired from nature such as: Sun, Wood, Stone, sky, and greenery. And the graphic element on the design was inspired from the physical meditation and yoga poses.
Inspiração: The brand profile and design was inspired by a main pose in yoga and meditation practices called "Sukhasana" where the physical shape of the body was used in the sketching of the logo and the soul is being represented with a shape and a color taking the center of the design as the soul is the center of the body. And as a designer and an artist meditation and yoga have been a big part of my creative thinking process, so when it came down to designing a profile for a yoga and meditation center, it gave a strong enough motive to practice my proficient into coming up with the identity.
Duração do Projeto: The project started in October 2020 and was successfully completed in January 2021 in Saudi Arabia, Riyadh.
Fluxo de Operação: The visual identity of the brand includes designs for the interior look of the center, packaging, signs, advertisements, and online media.