O design Herism Coleção de Joias por Fan Gao é um vencedor altamente estimado do prestigioso 2021 A' Design Award de Ferro na Categoria de Competição Design de Joalharia.

FerroJoalharia· 2021

Herism Coleção de Joias

por Fan Gao

Vencedor do A' Design Award de Ferro na Categoria Joalharia

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O Design

Sobre Herism Coleção de Joias

Herism é uma coleção de joias composta por anéis, brincos, uma pulseira e um broche. A coleção inspira-se nas ferramentas de trabalho das brigadas femininas de trabalho que construíram pontes e estradas na China durante as décadas de 1960 e 1970. Formas marcantes e estruturas industriais evocam aquele período, enquanto correntes flexíveis remetem aos múltiplos papéis sociais da mulher na atualidade. Cada peça é confeccionada em prata com banho de ouro e cravejada com gemas cultivadas em laboratório, fixadas sem garras. Herism pretende ser um símbolo da força feminina e de um consumo mais sustentável.

O Reconhecimento

Sobre o A' Design Award de Ferro

Herism Coleção de Joias conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Herism Coleção de Joias seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Herism Coleção de Joias merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: The independent attitude and confident female image of 1960s – 1970s Chinese "Iron Girls" suffuses this collection of pieces, bridging this energy into the new generation of contemporary urban Chinese career women. Exploiting technological advances in the manufacturing of Chinese synthetic gemstones and with innovative setting too, Fan is keen to emphasise the potential of "green purchase", a more sustainable thinking within Chinese jewellery.
Dimensões e Embalagem: Rings-Middle:16*15*35mm, Lower Right Ring:15*12*32mm, Upper Right:25*10*30mm, Lower Left: 31*15*35mm, Upper Left:35*20*27mm, Earring:20*18*10mm, Bracelet:125*30*3mm, Brooch: 70*22*5mm
Etiquetas: New Iron Girls, Female Power Inheritation, Female Symbol, Rings, Bracelet, Earrings, Brooch, Sustainable, Green Purchase, Lab-Grown Gemstones, History
Tecnologia de Produção: Production Process: 3d digital modelling, 3d wax print, Casting, Model modification, Stone setting, Finishing; Material: Silver with gold plated, Lab-grown gemstones
Desafio de Design: Realizing the design details was the big challenge, especially the stone setting and soldering the thin chains into the hollow structure with very limit space. It was through several experiences to figure out the best angle to set the stone into the metal body without any prongs in this collection which could reflect the insight of power.
Pesquisa: The research concentrated on the historical background of Chinese iron girls and the purchasing behavior of new career female from interview with iron girls, internship in Marie Claire China, case studies, books, journals, online articles and relevant market data. The research showed the potential of the group of target market and the sustainable purchase behaviour in jewellery market. All the research promoted the development of the project and completed the project in the academic way.
Inspiração: All the design ideas are inspired from the working tools used by the 1960s –1970s all women manual work brigades who helped build the bridges and roads that are the foundations of modern industrialised China. This jewellery collection offers new symbols of female power and self-determination, encouraging the contemporary young generation, Fan's peers, to pursue their personal values bravely.
Duração do Projeto: The project started in October 2017 in London and finished in May 2019, and was exhibited in Central Saint Martins Degree Show in June 2019 and was awarded as Merit. In 2020, the project was invited to participate the opening exhibition in An+ Art&Design Museum Shenzhen, "Living Fantasy Young Designer Exhibition", by China Design Centre. The production was finished in China.
Fluxo de Operação: Based on the historical background of Chinese iron girls in 1970s. It was a turning point that Chinese female started to get involve into workplace. The design combines the past (stone setting without prongs, bold shape, industrial structure evokes wearers the powerful and tough attitude of iron girls) and the present (flexible chains reflect multi social roles of female). It emphasises the experience and value of iron girls and bridges with the new iron girls. The jewellery for them is the symbol of female power.
Créditos de Imagem: Image1,3,4,5
Photographer: Fan Gao
Image 2
Photographer: Hang Zhang
Model: Syrain
Stylist: Fan Gao