Fab O Design De Moda Sustentável por Tanya Dunaeva

O design Fab O Design De Moda Sustentável por Tanya Dunaeva é um vencedor altamente estimado do prestigioso 2021 A' Design Award de Prata na Categoria de Competição Design Gráfico, Ilustração e Comunicação Visual.

PrataGráfico· 2021

Fab O Design De Moda Sustentável

por Tanya Dunaeva

Cliente: Tanya Dunaeva

Vencedor do A' Design Award de Prata na Categoria Gráfico

41,798

Vencedor de Prémio Verificado

Verificar Estado do Prémio para #121717

Saiba Mais Ver no A' Design Award Comunicado de Imprensa Selo do Prémio

Cores

O Design

Sobre Fab O Design De Moda Sustentável

Tecido/FAB é um Salão de Moda Sustentável. A principal tarefa no desenvolvimento da identidade da exposição foi criar um estilo tipográfico. A fonte acidental utilizada no conceito de design reflete uma das mensagens centrais da exposição – um apelo à redução do consumo no setor da moda, um apelo ao consumo razoável. Graficamente, a solução é baseada em um tipo cruzado de um par de fontes - uma fonte acidental estritamente grotesca e perfurada, lembrando dobras de tecido.

O Reconhecimento

Sobre o A' Design Award de Prata

Fab O Design De Moda Sustentável conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Fab O Design De Moda Sustentável seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Fab O Design De Moda Sustentável é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: Fabric (FAB) is an Exhibition of Sustainable Fashion. The main task in developing the exhibition identity was to create a typographic style. The accidental font used in the design Concept reflects one of the central messages of the exhibition – a call to reduce consumption in the fashion sector, a call for reasonable consumption. Graphically, the solution is based on a cross-type of a pair of fonts-strictly grotesque and openwork accidental font, resembling the folds of fabric.
Dimensões e Embalagem: The Concept Identity of the exhibition is designed for many media: the design of the entrance group, posters and advertising on the streets of the city, navigation inside the exhibition space, information leaflets and the exhibition catalog, souvenir promotional products.
Etiquetas: Fashion, Concept design, identity, student, Tanya Dunaeva, Sustainable, Eco, Vegan, Exhibition, Russian Higher School of Economics, HSE Art and Design School, Leonid Slavin
Tecnologia de Produção: Collages, mock-ups in Adobe Photoshop are performed. Openwork letters in a light airy outfit lose it by half, while the functional component is preserved – the grapheme can be read quite easily. Typography is inspired by Cinema 4D lessons. Simple generative design tools allow achieving significant visual effects.
Desafio de Design: The difficulty of the work was that not all the fashion audience is ready to talk about the problems of Moderate consumption. This industry is still relatively new to the market and every step in drawing attention to this problem is very valuable, so the brighter and more convincing the overall design is, the more people it will be able to interest, engage and possibly change the situation in the future in the field of Moderate consumption.
Pesquisa: Before starting the work, a small desk study was conducted, the purpose of which was to dive into the essence of the problem, analyze existing methods for solving the problem (who and how participates in the movement for Moderate consumption in the fashion industry) and form the main content of the future exhibition based on the collected data and analytical conclusions.
Inspiração: The fashion industry is one of the largest contributors to environmental pollution, the second largest industrial polluter in the world. The dominance of Fast Fashion, when the largest fashion brands organize a race for the speed and cheapness of clothing production, leads to an increase in greenhouse gas emissions, encouraging the production of low-quality clothing with a short cycle of use, to scandals due to poor working conditions. The FAB exhibition tells about design trends in the field of sustainable fashion.
Duração do Projeto: Project is done at Russian Higher School of Economics as one of the students Projects and took about 3 weeks
Fluxo de Operação: Identity talks to fashion consumers in their language, she immediately declares that this exhibition is about fashion, but fashion is not quite ordinary, fashion is in the trend of Moderate consumption and thus it attracts attention to itself better, stands in a separate row from mass consumption, attracting the attention of opinion leaders among consumers and market leaders among production.
Membros da Equipa: Special thanks should be delivered to Russian Higher School of Economics (HSE Art and Design School) and personally to Leonid Slavin, head of Art direction MA Program.