O design R Gate Emblem Identidade Corporativa por Riiid Inc. é um vencedor altamente estimado do prestigioso 2021 A' Design Award de Prata na Categoria de Competição Design Gráfico, Ilustração e Comunicação Visual.
PrataGráfico· 2021
R Gate Emblem Identidade Corporativa
por Riiid Inc.
Cliente: Riiid Inc.
Vencedor do A' Design Award de Prata na Categoria Gráfico
Vencedor de Prémio Verificado
Verificar Estado do Prémio para #120723O Design
Sobre R Gate Emblem Identidade Corporativa
O R Gate Emblem é um projeto de identidade corporativa criado para uma empresa de tecnologia educacional. O emblema baseia-se no motivo de um buraco de fechadura. Uma forma negativa branca da letra R situa-se no interior de um quadrado azul-escuro e configura um portão. O portão é uma metáfora visual para uma porta que abre o mundo da educação e partilha novas experiências de aprendizagem. O azul profundo do oceano é a cor principal. A letra R serve também como unidade base de medida para uma tipografia correspondente em dois pesos. O sistema de identidade é aplicado a materiais online e offline.
O Reconhecimento
Sobre o A' Design Award de Prata
R Gate Emblem Identidade Corporativa conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que R Gate Emblem Identidade Corporativa seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. R Gate Emblem Identidade Corporativa é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.
Por Trás do Design
Kit de Imprensa
Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.
- Propriedades Únicas
- An emblem was created using a keyhole motif. The negative white shape of R in a deep blue square creates R gate. R gate is a visual metaphor of a bridge portal for any students to open the unknown world of education. It is also a symbolic pathway to share Riiid’s Deep Learning based AI technology and new educational experiences with the world. Deep Ocean Blue is the primary color that highlights Riiid’s pioneer spirit in the field of AI Ed like a daring diver explores the unknown area of the deep ocean.
- Dimensões e Embalagem
- The ratio of the R gate emblem is 1to 1 ratio. The letter ‘R’ from the logo was used as a base measuring unit. Riiid cube typeface was developed based on the ratio of R. Typeface has two types, Extra Bold and Bold. Transforming from Extra Bold to Bold fonts symbolized portrays Riiid is defining real-world solutions in this important yet undefined field of education.
- Etiquetas
- AI, AI Ed, Education, Branding, CI
- Tecnologia de Produção
- With image digitalization programs such as Figma, Illustrator, Photoshop, designers developed a new corporate identity design system that can be easily adaptable to offline and online materials
- Desafio de Design
- As the company is expanding globally and its business from B2C to B2B, the major creative challenge was to maintain bold look of previous logo but to create an appropriate visual metaphor to embrace next phase of Riiid journey to transform education and improve the lives of students around the world. To reach out for global customers, the new logo has to be distinctive but responsive throughout all types of medium, media channels, and various platforms, from apps to physical space.
- Pesquisa
- Riiid provided multiple products in B2C sectors only in Korean markets. Santa TOEIC, the Riiid’s first AI tutor solution, based on deep learning algorithms in 2017, quickly raised number one in education app sales with more than two million users. As Riiid is expanding B2B partnership beyond test prep, Riiid needs to redefine its brand identity that can connect its past and future and embrace different cultural nuances in different regional markets. With CI design renewal, Riiid was seeking to establish a strong visual anchor to tells the Riiid's belief that made the brand grow.
- Inspiração
- Riiid is the AI Ed technology company that believes education should help to discover and unleash the limitless potential of humankind. Every kid and parent believes in their potential at first but loses this belief as they enter the current education system where diversity and individual differences are not fully embraced. New corporate identity visualized the brand's "R" into a keyhole and a portal to represent Riiid is opening up a rusty old mindset and invites everyone to make their own breakthrough to remind of the belief: you are better than you think you are.
- Duração do Projeto
- The rebranding project started in September 2020 and finished in January 2021 in Seoul, South Korea
- Fluxo de Operação
- CI serves a consistent look for internal and external, online and offline communication purposes. R gate becomes a framework for marketers and designers to fill with various images flexibly to represent the immense possibility of the formative learning experience. The R-gate logo clearly communicates the company’s dedicated vision that Riiid is a doorway to future education. For example, an office entrance is a physical R shaped gateway for employees to experience pushing into a new world.
- Membros da Equipa
- Chief of Brand Strategy Officer: Sewon Cho
Brand/Content Marketer: Kwangmin Woo
Designer: Minsung Noh
Designer: Juhee Han
Global Brand Designer: Wha Kyung Su
Branded Content PD: Soohyeon Yoon
Producer: Hyekyung Mun
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