Lazarus Effekt Ilustrações de Campanha por Lara Wilkin

O design Lazarus Effekt Ilustrações de Campanha por Lara Wilkin é um vencedor altamente estimado do prestigioso 2021 A' Design Award de Bronze na Categoria de Competição Design Gráfico, Ilustração e Comunicação Visual.

BronzeGráfico· 2021

Lazarus Effekt Ilustrações de Campanha

por Lara Wilkin

Cliente: Lara Wilkin

Vencedor do A' Design Award de Bronze na Categoria Gráfico

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Cores

O Design

Sobre Lazarus Effekt Ilustrações de Campanha

Lazarus Effekt é um conjunto de ilustrações de campanha criado para uma campanha de sensibilização cross-media sobre o efeito Lázaro. O efeito Lázaro, termo cunhado pelo paleontólogo David Jablonski, descreve a redescoberta de uma forma de vida antes considerada perdida ou extinta. As ilustrações retratam plantas e animais que voltaram a ser encontrados. Cada figura é desenhada como gráfico vetorial a preto e branco e é rica em detalhes, de modo que o observador possa descobrir mais elementos com um olhar mais demorado. As impressões de grande formato funcionam como uma chave visual que interliga cartazes, panfletos, banners e infográficos.

O Reconhecimento

Sobre o A' Design Award de Bronze

Lazarus Effekt Ilustrações de Campanha conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Lazarus Effekt Ilustrações de Campanha seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Lazarus Effekt Ilustrações de Campanha satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: The development of The Lazarus Effect is based on the theme of the Lazarus-Effect, as coined by paleontologist David Jablonski. This pertains to the unintentional rediscovery (by accident, through expedition or through relocation projects) of a previously lost or considered extinct form of life.
The project is a multimedia awareness campaign using black and white vector illustrations of representatives from flora and fauna that are currently subject to the Lazarus-Effect.
The illustration of the German Lazarusse should act as the visual key of the campaign and unite all components.
The large prints attract attention, you can't overlook them.
The black and white vector style combines the different media parts of the campaign.
At the tall buildings they look admonishingly at the viewer.
They were considered extinct by humans and returned as symbol of warning.
Dimensões e Embalagem: main illustration 32000 mm / 23428 mm
Etiquetas: Lazarus Effect, education, social graphics, natural sciences, mass extinction, extinction, animal welfare
Tecnologia de Produção: Drawn layout and adobe illustrator vectors
Desafio de Design: The hardest part was it to visually compress the complex topic of the Lazarus-Effect into a social education campaign and to transport the informations on a interesting way. All parts build on each other and the main illustration and the printed media are such a part of a big construction with guerrilla marketing, social media and online marketing, exhibition concepts (museum and pop-up-exhibition) and merchandise products with a charitable shop in favor of species protection. It was difficult to read into the specialist knowledge of anthropological, biological and paleontological.
The black and white style in detail and the rich contrasted illustrations are the best way of visualization and communication for this serious topic.
Pesquisa: Research with anthropological, biological and paleontological literature, as well as support of various natural history museums. The design is rich in detail. They illustrations are drawn as vector graphics in black and white and thus fits in well as a eye-catcher in the colorful city. The graphics are structured in such a way that the viewer can discover more and more. The main Lazarus illustration with all campaign Lazarusse has a very oversize-format and invites to look for the details. The Topics are compressed and build on on each other.
The animals look admonishingly at the viewer.
The hashtag takes the user to the social media and the Lazarus homepage.
Inspiração: The Lazarus effect is a largely neglected and largely unknown topic.
The results were concluded through the findings of an educational cross-media social campaign, consisting of print media in the form of campaign posters / flyers / banners and information graphics, the development and the planned establishment of the brand HashtagLazarusEffekt, social media marketing and merchandising products of the brand, a supporting web concept, as well as guerrilla marketing strategies.
Duração do Projeto: The project startet in may 2020.
Other parts of the Lazarus Effect campaign:
https://competition.adesignaward.com/viewdesign.php?ID=111223
https://competition.adesignaward.com/viewdesign.php?ID=111428
Fluxo de Operação: The illustration of the german Lazarusse are develop to accompany and introduce the Lazarus Effect campaign.
Membros da Equipa: Lara Wilkin
Créditos de Imagem: Lara Wilkin