Dream of the Blue M6 Plus Embalagem Baijiu por Huashuang Liu and Jingzhang Xiao

O design Dream of the Blue M6 Plus Embalagem Baijiu por Huashuang Liu and Jingzhang Xiao é um vencedor altamente estimado do prestigioso 2021 A' Design Award de Prata na Categoria de Competição Design de Embalagem.

PrataEmbalagem· 2021

Dream of the Blue M6 Plus Embalagem Baijiu

por Huashuang Liu and Jingzhang Xiao

Cliente: Jiangsu Yanghe Distillery Co., Ltd

Vencedor do A' Design Award de Prata na Categoria Embalagem

47,889

Vencedor de Prémio Verificado

Verificar Estado do Prémio para #110718

Ver no A' Design Award Comunicado de Imprensa Selo do Prémio

Cores

O Design

Sobre Dream of the Blue M6 Plus Embalagem Baijiu

Dream of the Blue M6 Plus adota um design luxuoso que reflete uma estética moderna. O frasco azul e o rótulo dourado com decoração gotejante mostram um luxo discreto e realçam o sabor internacional. É preciso "Dream Drop" como origem da criatividade, usa garrafa de água e tampa de cristal como símbolo de estilo. A estrutura é natural e a transição é suave de cima para baixo. Com a tecnologia inovadora e a textura do material de mais alta qualidade, a qualidade também melhorou muito. O design integra modelagem, cor, acabamento e função ergonômica.

O Reconhecimento

Sobre o A' Design Award de Prata

Dream of the Blue M6 Plus Embalagem Baijiu conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Dream of the Blue M6 Plus Embalagem Baijiu seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Dream of the Blue M6 Plus Embalagem Baijiu é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: Dream of the Blue M6 Plus has become a representative image of Chinese Baijiu. With the growth of consumption and economic globalization, the design of this Baijiu seeks to breakthroughs a traditional style of Chinese Baijiu. The concept of it is about high-end, valuable, stylish, and practical. The design transfers the idea of the product has a good Baijiu body with a large volume through developing a technological design and aesthetic side.
Dimensões e Embalagem: Bottle:103 mm x 103 mm x 307.3 mm
Box:154 mm x 118 mm x 345 mm
Etiquetas: crafts, Baijiu, spirit, packaging, art
Tecnologia de Produção: 1.Cover: The general structure adopts a implosion anti-counterfeiting system; and top of the cover is peacock blue, which also adopts electroplating、gold stamping and tracing technology. The neck of cover is a combination process of electroplating、screen printing and gloss oil.
2. Bottle: Increased capacity compared the old one. It also adopts blue and gold as the design of color matching. For spraying technology, the original translucent blue upgrade to opaque matte pearl blue.
3.Box: The paper adopts a holographic anti-counterfeiting technology and platinum embossing technology, also combined with screen printing and embossing process; The fixing mode of the inside bottle changes to an anti-sliding bottom slot and ribbon fixation on the top of bottle.
Desafio de Design: Focusing on high-end, valuable, stylish, and practical features, this product has been achieved several breakthroughs, such as image design、intelligent anti-counterfeiting, application of new structures and processes, and quality improvement. From "Yanghe Blue, Dream Drops, high-end quality, 550ml unique capacity, intelligent anti-counterfeiting, new patented technology" and other aspects, support the brand to create product uniqueness and differentiation.
Pesquisa: This product meets people's needs for more refined and high-end daily necessities, also M6 Plus has become a partner of China's aerospace industry. It helps the development of aerospace and serves the society by holding several public welfare activities. Consumers' recognition of product quality, brand, packaging and other aspects, combined with Yanghe's continuous development, bring about the sustainable development of products.
Inspiração: The main color of the product is blue, which continues the unique "blue culture" of Yanghe. The gold matching design is the finishing touch, creating a rich visual hierarchy. The bottle shape continues to follow the original creative concept of "Dream Drop". The structure is very beautiful and the transition is smooth from top to bottom. The design integrates modeling, color, craftsmanship, and ergonomic function, also focusing on the user's experience, the overall visual effect.
Duração do Projeto: The project started in Novermber 2018 in Nanjing,Jiangsu and finished in November 2019, Nanjing, Jiangsu.
Fluxo de Operação: This product combines intelligent anti-counterfeiting, strengthened layer by layer from outside to inside. Adopting four-in-one anti-counterfeiting Baijiu box and anti-counterfeiting cover, which are the most advanced technology in the industry. It can achieve a stronger blow to counterfeit production and sales from the front end, safeguard brand rights and interests, and make users more assured. At the same time, the high-end appearance and deep connotation of M6 Plus expresses customer's status and taste.
Membros da Equipa: Designer: Huashuang Liu
Designer: Xueqian Zhang
Designer: Jingzhang Xiao
Créditos de Imagem: Image #1: Photographer Huashuang Liu, Dream of the Blue M6+, 2020.
Image #1: Illustrator Xueqian Zhang, Dream of the Blue M6+, 2020.
Image #1: Creator Jingzhang Xiao, Dream of the Blue M6+, 2020.