Hiroshima Terrace Identidade Corporativa por Shinji Arashigawa

O design Hiroshima Terrace Identidade Corporativa por Shinji Arashigawa é um vencedor altamente estimado do prestigioso 2021 A' Design Award de Bronze na Categoria de Competição Design Gráfico, Ilustração e Comunicação Visual.

BronzeGráfico· 2021

Hiroshima Terrace Identidade Corporativa

por Shinji Arashigawa

Cliente: Storm Graphics

Vencedor do A' Design Award de Bronze na Categoria Gráfico

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Cores

O Design

Sobre Hiroshima Terrace Identidade Corporativa

O Hiroshima Terrace expressa sua identidade através de um padrão diamante puro. Inspirado no patrimônio de Hiroshima como a "cidade das águas" e outrora a "cidade das carpas", o design mescla a forma graciosa da carpa japonesa com as cores simbólicas da Mitsubishi—unindo lugar e marca em uma única visão harmoniosa.

O Reconhecimento

Sobre o A' Design Award de Bronze

Hiroshima Terrace Identidade Corporativa conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Hiroshima Terrace Identidade Corporativa seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Hiroshima Terrace Identidade Corporativa satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: The logo for the in-house space for communication (HIROSHIMA TERRACE) creates a shape similar to the torii gate of Miyajima, so it can emphasize the uniqueness of Hiroshima. And also, the reason why it uses the carp shape is that Hiroshima has long been called the city of water, and that it was also called "the city of carp" because carp lived there. Therefore, we have tried overlapping it with the image of Nishikigoi wearing the Mitsubishi colors to express both Hiroshima and Mitsubishi.
Dimensões e Embalagem: Poster 728mmx1030mm
Sign 200mmx200mm - 900mmx1200mm
Etiquetas: Hiroshima, Terrace, Mitsubishi, Carp, world, DIA
Tecnologia de Produção: The poster is offset printed and represented by process colors and gold grid lines.
The carp shape of the in-house sign is made of magnets so that it can be placed anywhere you like.
The rooms name created an original fonts.
This poster is expressed only in the shape of a diamond.
Desafio de Design: the reason why it uses the carp shape is that Hiroshima has long been called the city of water and that it was also called "the city of carp" because carp lived there. Therefore, we have tried overlapping it with the image of Nishikigoi (a brocade carp) wearing the Mitsubishi colors "red, black, and white" to express both Hiroshima and Mitsubishi.
Pesquisa: This is the visual identity, the sign, or the artwork for the office space.
It has developed with the keyword "from Hiroshima to the world". The logo for the in-house space for communication (HIROSHIMA TERRACE) uses its initial HT and creates a shape similar to the torii(Shinto shrine archway) gate of Miyajima, so it can emphasize the uniqueness of Hiroshima.
Inspiração: This poster is expressed only in the shape of a diamond.
The ripples of water represent the spread to the world.
In addition, the carp is also said to be the "incarnation of the dragon" and represents the regal presence.
We expressed the Mitsubishi Corporation "Incarnation of a dragon" expanding "from Hiroshima to the world", and made it a poster as the artwork.
Duração do Projeto: The project started in October 2019 and finished in December 2019. The creation of poster variations continues.
Fluxo de Operação: This is the sign of each room of the Mitsubishi Corporation Hiroshima branch
It is a design of a communication space to unite the feelings of the Mitsubishi Corporation and group companies.
It is expressed using the carp that is the identity of Hiroshima.
Membros da Equipa: Graphic Designer:Shinji Arashigawa
Interior Designer:Ryoutarou Kouduma