Muse Exposição Conceitual por Michelle Poon

O design Muse Exposição Conceitual por Michelle Poon é um vencedor altamente estimado do prestigioso 2021 A' Design Award de Ouro na Categoria de Competição Design Gráfico, Ilustração e Comunicação Visual.

OuroGráfico· 2021

Muse Exposição Conceitual

por Michelle Poon

Cliente: Michelle Kason

Vencedor do A' Design Award de Ouro na Categoria Gráfico

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Cores

O Design

Sobre Muse Exposição Conceitual

Muse é um projeto de design experimental que estuda a percepção musical do humano através de três experiências de instalação que proporcionam diferentes formas de vivenciar a música. A primeira é puramente sensacional usando material termoativo, e a segunda exibe a percepção decodificada da espacialidade musical. A última é uma tradução entre notação musical e formas visuais. As pessoas são incentivadas a interagir com as instalações e explorar a música visualmente com sua própria percepção. A mensagem principal é que os designers devem estar cientes de como a percepção os afeta na prática.

O Reconhecimento

Sobre o A' Design Award de Ouro

Muse Exposição Conceitual conquistou o A' Design Award de Ouro, um reconhecimento imensamente prestigiado atribuído a designs de primeira linha, maravilhosos e notáveis. Os vencedores do Ouro são criações extremamente inovadoras, visionárias e glamorosamente deslumbrantes, que refletem o prodígio, a sabedoria e a proeza dos seus designers. Espera-se que Muse Exposição Conceitual seja uma invenção muito elogiada, pioneira e monumental, que oferece um valor sem precedentes. Este design vencedor do A' Design Award de Ouro é um projeto espetacular e respeitado, que beneficia muito e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Muse Exposição Conceitual cria sentimentos intensos de desejo, evoca paixão, incentiva a criatividade e fascina-nos.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: Muse is an experimental design project studying the musical perception of the human through three installation experiences, two sensational and one logical. People are encouraged to interact with the installations and explore the music visually with their own perception. We try to understand how people understand music here.
Dimensões e Embalagem: The exhibition is proposed to be in Hong Kong Museum of Art Gallery 4. It includes three installations which is 2m x 2m x 3m each for two of the cylinder exhibits (the Senses and Shades) and three tables for the third interactive exhibit (the Table).

There are also a set of printed materials, such as poster, brochures, printed and digital tickets, which align back to the exhibition brand.
Etiquetas: exhibition, music, perception, visual communication, graphic design, experiement, conceptual
Tecnologia de Produção: Thermo-active fabric for the Senses.
Acrylic Tiles for the Table.
Antalis Skin Paper for printed matierals.
Desafio de Design: Research part:

With the current situation of coronavirus, I could not provide an extensive performance that surrounds the participants. This makes sensing spatiality less specific than in under a real performance as participants could only rely on their imaginations while listening to their headphones.

Creative part:

I stuggled to code or turn raw data into infographics or coded graphics. The topic of 'musical Perception' digs very deep into human psychology and it is somehow hard for anybody to understand the final deliverables. I developed a many possibilities before coming up wth using simple and minimalistic approach to code the raw dats collected.
Pesquisa: Readings:

Perception is ineffable. Any written language on the earth failed us in fully communicating perceptions. Perception could be sensed and understood, but not necessarily be spoken. This situation is even more significant when it comes to music as music is often known to be ‘expressive’, ‘intangible’ and ‘free flow’. Music is something that could not be 100% translated to verbal communication. Music is so vague that perception plays a really big role on how we feel and are moved about it.

Musical Experiment:

A group of audience were asked to finish a set of doodles while surrounded by a group of choral performers. From the results, it is understood that human focus on differences and similarities, ups and downs, stable sounds and changes, as well as flat tones and big contrasts. Human always try to find repetitive patterns in a song, which is a reference of what we have always been exposed to.
Inspiração: The name ‘Muse’ is taken from the inspiration of Greek mythology. The Greek goddesses of art & music are the Muses. They are known as one entity, though there are actually 9 of them and each is unique in their own way. Its resonances with the concept of perception as perception could be understood universally to some extent, though still unique among each of us.
Duração do Projeto: The project started dwith the research stage from September 2019 to January 2020, and the execution stage from January 2020 to June 2020.
Fluxo de Operação: We perceive an object through sensations from our body and also our logical mindset which make sense of the sensations. Yet the channels for perceiving music is not limited to our ears only, but our eyes which see the performance, our hands and our bodies which feel the bass beat and frequencies. These information collected from the senses are sent to our brain to construct meaning and perception paved in to help making sense of the information collected.
Patentes: Copyrights belong to Michelle Kasom, 2020
Créditos de Imagem: Michelle Kason