Fairy Fox Cuidados com a Pele por Antonia Skaraki - A.S. Advertising

O design Fairy Fox Cuidados com a Pele por Antonia Skaraki - A.S. Advertising é um vencedor altamente estimado do prestigioso 2021 A' Design Award de Prata na Categoria de Competição Design de Embalagem.

PrataEmbalagem· 2021

Fairy Fox Cuidados com a Pele

por Antonia Skaraki - A.S. Advertising

Cliente: Fairy Fox

Vencedor do A' Design Award de Prata na Categoria Embalagem

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Cores

O Design

Sobre Fairy Fox Cuidados com a Pele

Bem-vindo a uma jornada aventureira em direção à essência da natureza. Sinta o misticismo que envolve estes produtos de cuidados com a pele. O design remete à conexão entre a Mãe Natureza e seus filhos, enquanto materiais de alta qualidade conferem uma sensação tátil e uma impressão duradoura. O mapeamento competitivo e a análise de tendências levaram à descoberta de espaços de oportunidade que se alinharam à visão e estratégia do cliente, resultando em embalagens modernas, minimalistas e acolhedoras.

O Reconhecimento

Sobre o A' Design Award de Prata

Fairy Fox Cuidados com a Pele conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Fairy Fox Cuidados com a Pele seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Fairy Fox Cuidados com a Pele é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: Feel the fairy-tale mystery surrounding these skincare products. The design reveals the bond between Mother Nature and her children, while the high quality materials lend a tactile feel and a lasting impression. Exceptional details imply high quality of the products. At the same time, it is easy for the average consumer to remember the product line and to recognize it at all points of sale. Packaging that gives rise to a range full of elegance and expressiveness. The final design strayed away from having traditional labels. Instead, it focused on simplicity, minimalism and warmth.
Dimensões e Embalagem: PVC labels on all the packages.
15x12cm
14,5x8,8cm
Etiquetas: baby, care, child, cream, fairy, fox, product, health, skincare
Tecnologia de Produção: Environmentally friendly. Plastic containers with PVC labels.
Desafio de Design: The brief was to create clean, fresh and minimal packaging with a touch of sophistication that would reflect the purity of the brand’s nature and express its core message, while also being friendly and welcoming at the same time, conveying the message of caring. Of course, the packaging should also reflect the brand story and all those values that it represents. And could you think of a better way to visualize it than a nod to our fox, the Fairy Fox, depicted with simplicity, bold and strong typography, and inviting warmth?
Pesquisa: A thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to lead to a design concept.
Inspiração: Inspired by The Little Prince and the heart-warming messages of the wise fox in this enchanting fable of childhood years, the Fairy Fox brand ensures a Healthy Ever After ending to all skincare issues. Fairy Fox is a magical and mystical creature, famed for its kind-hearted nature and its vibrant personality, that comes to the rescue whenever need be, with purely natural skincare products made with lovingly handcrafted energy to nourish everyone’s skin from head to toe! The environmental protection and sustainability trend, as well as the healthy lifestyle concept, were also sources of inspiration.
Duração do Projeto: The project started in February 2016 in Athens, Greece, and finished in June 2020 in Athens, Greece.
Fluxo de Operação: The packaging managed to turn consumers into adventurous travellers to the magic land of Mother Earth and the Fairy Fox heroine. A part of the brand story and USPs of the product were added on the lateral sides of the packaging, inviting the consumer not only to examine the product, but also to establish a communication between him or her and the brand.
Membros da Equipa: Creative Director: Antonia Skaraki
Art Director: Andreas Deskas
Copywriter: Sotiria Theodorou
Créditos de Imagem: Image #1: Illustrator Andreas Deskas, Hare, 2017
Image #2: Illustrator Andreas Deskas, Sheep, 2017
Image #3: Illustrator Andreas Deskas, Lizard, 2017
Image #4: Illustrator Andreas Deskas, Frog, 2017
Image #5: Illustrator Andreas Deskas, Squirrel, 2017
Image #6: Illustrator Andreas Deskas, Deer, 2017
Image #7: Illustrator Andreas Deskas, Turtle, 2017