The Multiverse Passagem Introdutória por Hong Kong Trade Development Council

O design The Multiverse Passagem Introdutória por Hong Kong Trade Development Council é um vencedor altamente estimado do prestigioso 2021 A' Design Award de Prata na Categoria de Competição Design de Eventos e Acontecimentos.

PrataEvento· 2021

The Multiverse Passagem Introdutória

por Hong Kong Trade Development Council

Cliente: Hong Kong Trade Development Council

Vencedor do A' Design Award de Prata na Categoria Evento

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O Design

Sobre The Multiverse Passagem Introdutória

O Multiverse é uma passagem introdutória concebida para um pavilhão de uma feira de relojoaria em Hong Kong. A passagem ocupa 745 metros quadrados e orienta os visitantes até aos estandes das marcas de relógios. Uma rotunda de entrada espelhada assinala o átrio. No interior, uma cascata de LED transparente com 5 metros de altura e uma pala espelhada ergue-se ao centro. Portais temáticos conduzem a quatro zonas e a um lounge. As paredes são construídas com estruturas de alumínio reutilizáveis revestidas com grafismos em vinil e painéis espelhados. O conceito abstrato reflete o foco criativo de um imaginário relojoeiro artesanal.

O Reconhecimento

Sobre o A' Design Award de Prata

The Multiverse Passagem Introdutória conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que The Multiverse Passagem Introdutória seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. The Multiverse Passagem Introdutória é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: The Salon de TE was the only hall at the Hong Kong Watch and Clock Fair to be opened to the media and public with a purpose to showcase international watch brands. The fair organiser required an introductory passageway design to evoke feelings of new discovery to participants before they journeyed to the explore various booths. An abstract concept titled The Multiverse was created to reflect an imaginary artisan watchmaker’s subconsciousness during their moments of creative focus.
Dimensões e Embalagem: The walls were built with reusable aluminum frames cladded with vinyl graphics and mirrored panels on plywood backing. The concourse entry was a 3m high facade rotunda shape area of 64m2, with a metal spherical sculpture. Inside the 5m high x 750m2 introductory passage various openings with themed installations were created. A 5m high LED waterfall with 12m long mirrored overhang, along with two 8.5m wide x 2.5m high LED screens, and a 40m2 stage were also featured in the main carpeted space.
Etiquetas: Introductory Passageway, Hong Kong, Watch, Brands, Installation, The Multiverse, Exhibition, HKTDC, Organiser, Fair
Tecnologia de Produção: The walled structures were made with lightweight reusable aluminium systems, covered with stretched vinyl graphics. Special interactive audio and visual equipment such as the LED screens, furniture and props were hired for the project. Biodegradable carpets, bespoke mechanical device for the sand machine, acoustic panels and metallic spherical balloon sculptures were added to complete the design.
Desafio de Design: The challenge was to find a concept the event organiser had not done before and finding a theme to stimulate the imagination of visitors with a sense of new discovery. After analysing many external themes, executing the inner universe of an artisan watchmaker mind seemed most fitting. This was how The Multiverse idea began, and a series of visceral ambient installations were developed. Our aim was to let the visitor draw to their own interpretation of what they had experienced in the space.
Pesquisa: Our research derived from the design brief to evoke feelings of new discovery to stimulate its visitors at the introductory passageway. The design team decided to make this more challenging by exploring the subconscious journey of an artisan watchmaker mind. From this, a series of abstract spatial installations was built using visuals and sounds to reflect the serenity, inspiration and inner focused needed to make a master timepiece. Thus, our concept The Multiverse began.
Inspiração: Inspiration to uplift the image of the introductory passageway design derived from the clients requirement to evoke feelings of new discovery upon its visitors. An abstract approach titled The Multiverse was developed and a series of audio and visual installations was created to reflect the intangible aspects and creative process of an artisan watchmaker mind. Each spatial experience was intended to depict the emotional response before visitors embarked to explore the branded watch booths.
Duração do Projeto: The project duration was 3 months from initial briefing to onsite completion. It was launched on the 5th of September 2019 and ran for 5 days. Only 3 days were allowed for the move in and onsite set up. Salon de TE was located at the Hong Kong Convention and Exhibition Centre in Wan Chai.
Fluxo de Operação: To arouse visitor curiosity, a 3m high x 64m2 mirrored rotunda entry was built at the concourse. Entering the hall, a 745m2 introductory passageway with a 5m high transparent LED waterfall with a mirror overhang is set at the centre of this space. Behind the LED waterfall, an open multi-functional space with a main stage would feature. Various portals each decorated with its own distinct ambience would lead visitors to the 4 different zones and the VIP lounge within this specialised hall.
Patentes: Copyrights belong to Hong Kong Trade Development Council, 2019
Membros da Equipa: Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Thomas Choi
Janet Chu
Jacob Lee
Créditos de Imagem: Hong Kong Trade Development Council