Chic HK 2020 Evento Comercial de Estilo de Vida por Hong Kong Trade Development Council

O design Chic HK 2020 Evento Comercial de Estilo de Vida por Hong Kong Trade Development Council é um vencedor altamente estimado do prestigioso 2021 A' Design Award de Ferro na Categoria de Competição Design de Eventos e Acontecimentos.

FerroEvento· 2021

Chic HK 2020 Evento Comercial de Estilo de Vida

por Hong Kong Trade Development Council

Cliente: Hong Kong Trade Development Council

Vencedor do A' Design Award de Ferro na Categoria Evento

19,901

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O Design

Sobre Chic HK 2020 Evento Comercial de Estilo de Vida

O Chic HK 2020 é um evento comercial de estilo de vida realizado em Guangzhou, na China. O evento ajudou 80 empresas de Hong Kong a construir o reconhecimento de suas marcas e a testar a resposta dos consumidores no mercado do sul da China. O conceito visual mistura caracteres chineses tradicionais e simplificados para formar uma nova tipografia para o título do evento. Três cores primárias foram acrescentadas aos elementos gráficos e utilizadas para identificar os diferentes setores do estilo de vida. A exposição ocupou 9000 metros quadrados distribuídos em dois andares e teve duração de quatro dias. Um grande grafismo na fachada envidraçada e um painel de boas-vindas tridimensional recepcionavam os visitantes.

O Reconhecimento

Sobre o A' Design Award de Ferro

Chic HK 2020 Evento Comercial de Estilo de Vida conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Chic HK 2020 Evento Comercial de Estilo de Vida seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Chic HK 2020 Evento Comercial de Estilo de Vida merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: Chic HK event aided 80 Hong Kong companies to develop brand awareness and test local consumers response in the South China market of Guangzhou. The organizer required a design to highlight Hong Kong as one of the Asia most vibrant and unique lifestyle hub. Making use of 3 primary colours and intermixing traditional and simplified Chinese characters, a new visual concept was created for this inaugural promotional event.
Dimensões e Embalagem: The exhibition area over 2 floors was 9000sqm. Outside the venue, a 27m high x 17m wide graphic sticker of the event title was placed on the glazed facade. Inside the concourse is a 3D welcome backdrop at 12m wide x 4.5m high. The exhibition hall features a 40m long spans of LED display units at the main entry aisle with 5m high booths constructed with metal frames, then spray painted finish or cladded with wooden slats. All lights were LED and flooring were carpeted mixed with floor stickers.
Etiquetas: Trade, Hong Kong, Lifestyle, Expo, Typography, Chinese Characters, HKTDC, Design, Organiser, Chic, China
Tecnologia de Produção: The glazed facade of the venue displayed a 27m high x 17m wide Chic HK graphic sticker. At the concourse, a 3D welcome backdrop at 12m wide x 4.5m high made of plywood, metal frame and vinyl graphics was placed. All the exhibition booths were constructed with metal frames and sprayed paint finish or cladded with wooden slats. All lights and acrylic lettering used LED lights. Featured inside the main hall, a 40m long x 6.5m wide corridor housed a straddled series of hanging LED units emitting images.
Desafio de Design: The most challenging part was finding a design concept that could highlight HK brands and lifestyle to the local Guangzhou market. After analysing what makes Hong Kong culture unique and how it differs from other mainland Chinese cultures, we started to play on the different written Chinese characters along with added primary colours to formulate an overall new visual design. The colours also helped categorise the sub divide the various lifestyle sectors at the Chic HK event.
Pesquisa: After researching the Guangzhou consumer market, we played with the juxtaposition of traditional and simplified version of the written Chinese characters to create a new translated title for Chic HK. This new typography was a cultural way to convey the idea of familiarity yet refreshing twist to the event. From this, prime colours were added to make various visual elements pop-out. Providing a new visual communication to position the brands of HK being presented this event.
Inspiração: Inspiration stemmed from studying the written Chinese characters for Chic HK. Officially two forms of written Chinese, a traditional style used in Hong Kong and a simplified version used in mainland China. Both forms of writing were intermixed to create a new look in the Chinese calligraphy. Subsequently, 3 primary colours were added to make the graphic promotions visually pop out and these colours also help indicate the various lifestyle sectors at the event’s physical space.
Duração do Projeto: The project duration was 3 months from initial briefing to onsite completion. It was located at the Nan Fung International Convention & Exhibition Center, Guangzhou, China and the event ran for 4 days starting from the 9 - 13 of January 2020.
Fluxo de Operação: The first impression for the visitors began with a 17m (w) x 24m (h) graphic sticker of Chic HK at the exterior glazing of the venue. In the concourse, a 3D welcome backdrop for photo opportunities is placed. Inside the exhibition hall, a 40m (l) x 6.5m (w) x 5m (h) corridor with straddled LED units emitted graphic images created a more transformative spatial and visual experience. After this, the visitors would freely explore the colour coded booths and other facilities of the show.
Patentes: Copyrights belong to Hong Kong Trade Development Council, 2020
Membros da Equipa: Jason Cheung
Dury Chin
Eddie Chak
Stephen Wong
Jeff Cheng
Carson Wong
Shirley Fung
Créditos de Imagem: Hong Kong Trade Development Council