O design Cut and Paste Branding por Lisa Winstanley é um vencedor altamente estimado do prestigioso 2021 A' Design Award de Ouro na Categoria de Competição Design Gráfico, Ilustração e Comunicação Visual.
OuroGráfico· 2021
Cut and Paste Branding
por Lisa Winstanley
Cliente: Lisa Winstanley
Vencedor do A' Design Award de Ouro na Categoria Gráfico
Vencedor de Prémio Verificado
Verificar Estado do Prémio para #103530O Design
Sobre Cut and Paste Branding
Este kit de ferramentas do projeto, Cut and Paste: Preventing Visual Plagiarism, aborda um tópico que pode afetar todos na indústria do design e, no entanto, o plágio visual é um tópico raramente discutido. Isso pode ser devido à ambiguidade entre tomar referência de uma imagem e copiá-la. Portanto, o que este projeto propõe é conscientizar as áreas cinzentas que cercam o plágio visual e colocá-lo na vanguarda das conversas sobre criatividade.
O Reconhecimento
Sobre o A' Design Award de Ouro
Cut and Paste Branding conquistou o A' Design Award de Ouro, um reconhecimento imensamente prestigiado atribuído a designs de primeira linha, maravilhosos e notáveis. Os vencedores do Ouro são criações extremamente inovadoras, visionárias e glamorosamente deslumbrantes, que refletem o prodígio, a sabedoria e a proeza dos seus designers. Espera-se que Cut and Paste Branding seja uma invenção muito elogiada, pioneira e monumental, que oferece um valor sem precedentes. Este design vencedor do A' Design Award de Ouro é um projeto espetacular e respeitado, que beneficia muito e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Cut and Paste Branding cria sentimentos intensos de desejo, evoca paixão, incentiva a criatividade e fascina-nos.
Por Trás do Design
Kit de Imprensa
Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.
- Propriedades Únicas
- This project addresses a topic that affects everyone in the creative industry at some point in their career. Yet visual plagiarism is an issue that is seldom discussed, perhaps due to the ambiguity between taking reference from an image and copying from it. Rather than preach morality, what this project provides is awareness; enabling participants to make informed choices. The collaterals were created to support an active learning workshop with the main aim to provide a platform for discussion
- Dimensões e Embalagem
- The book is A5 with a bespoke die cut folder at the back which contains the folded A3 poster, A6 4pp activity, die cut bookmark and kiss cut sticker sheet. These are all housed in a bespoke die cut outer folder which also contains an A5 notepad and pocket for 5 A6 postcards
- Etiquetas
- branding, logo, book, poster, stationery kit, postcards, stickers, bookmark, workshop
- Tecnologia de Produção
- This project was printed on RJ Maple bright stock of various weights dependent on the item. The outer folder is a bespoke die cut as is the 36pp book which contains a double sided poster, bookmark, A6 postcards and sticker set. The stationery kit is custom designed and contains pencils, paperclips and a sharper to complement the custom note paper
- Desafio de Design
- The design utilises the existing colour palette and fonts of the University brand, alongside culturally appropriate imagery and rich, real-world examples of visual plagiarism, homage, pastiche and parody. The notion of a cut and paste visual culture is present throughout, as a reminder for participants to consider ethical intentions as part of their creative practice and the secondary, juxtaposed theme of ‘copy cats’ is playfully illustrated; humorously referencing this common idiom and introducing a more palatable lightness to a somewhat serious topic.
- Pesquisa
- To support an active learning workshop, print collaterals were developed including, an outer folder, a 36 page book, bookmark, posters, postcards, stickers, a notepad and a custom designed stationery kit. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
- Inspiração
- The designs were inspired by constructivist layout with rich, culturally appropriate imagery and bold, angled typography. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
- Duração do Projeto
- The project was launched in January 2020 at the School of Art, Design and Media, Nanyang Technological University, Singapore
- Fluxo de Operação
- This project intends the user to fully interact with each component of the pack. The book is intended to be a tool for sketching ideas, writing notes and experimenting. The postcards are designed as case studies for discussion and debate. The A6 activities as practice based and require users to ideate and experiment. The stationery set facilitates this interaction and the outer folder provides a study container to house the full kit.
- Patentes
- Copyrights belong to Lisa Winstanley, 2020
- Membros da Equipa
- Art Director: Lisa Winstanley
Research Assistant: Wu You
Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng - Créditos de Imagem
- Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng
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