O design Kt 5g Escultura ao Ar Livre por Tist é um vencedor altamente estimado do prestigioso 2020 A' Design Award de Prata na Categoria de Competição Design de Belas-Artes e Instalações Artísticas.

PrataBelas-Artes· 2020

Kt 5g Escultura ao Ar Livre

por Tist

Cliente: Tist

Vencedor do A' Design Award de Prata na Categoria Belas-Artes

35,595

Vencedor de Prémio Verificado

Verificar Estado do Prémio para #102106

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Cores

O Design

Sobre Kt 5g Escultura ao Ar Livre

KT 5G é um conjunto de esculturas ao ar livre instaladas no centro de Seul, na Coreia do Sul. As esculturas expressam as principais características de um serviço de comunicação 5G: alta velocidade, baixa latência e ampla conectividade. Cores vivas, padrões e formas de seta representam a conectividade, a velocidade e o fluxo de dados, enquanto drones e a condução autónoma remetem para utilizações já familiares da tecnologia. As esculturas são feitas de chapas de aço dobradas e soldadas, com acabamento em tinta de uretano. As esculturas de menor dimensão funcionam também como bancos, pelo que a instalação constitui um local de descanso artístico ao longo de um percurso pedonal movimentado.

O Reconhecimento

Sobre o A' Design Award de Prata

Kt 5g Escultura ao Ar Livre conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Kt 5g Escultura ao Ar Livre seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Kt 5g Escultura ao Ar Livre é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: Ushering in the commercialization of 5G service, Designtist installed sculptures that embodied KT 5G technology in collaboration with the pop art designer duo Craig & Karl. The main features of 5G service (ultra-high speed, ultra-low latency, hyper connectivity) were shaped into dynamic design, vivid colors and patterns. 5G technology connecting the world was modernly reinterpreted with drones and autonomous driving, and various arrow images expressed the connectivity, speed, and data flow.
Dimensões e Embalagem: 1.5T SUS + urethane paint / 32m*6.8m
Etiquetas: 5G, Craig and Karl, Outdoor sculpture
Tecnologia de Produção: Since sculptures over 3m high had to be organically combined, it was manufactured by bending and welding the steel plates. Huge efforts and time were required to mask the changing parts of each color. While the structure itself was simple, we did our best to express the unique form of the sculpture.
Desafio de Design: It was a new challenge to produce a service that had not been commercialized yet and unfamiliar to the public as a design sculpture. We studied KT's 5G service and designed scenes to effectively show the service. We chose the method to reconstruct and redesign the scenes that we directed with the artist duo Craig & Karl by using their expression style for the customer-friendly expression.
Pesquisa: In line with the commercialization period of 5G service, an iconic production was planned. We decided to collaborate with Craig and Karl, the duo who has a public profile, for designing diagrams of difficult communication services and drawing public appeal. Except for the technical aspects of each service, the real-life areas familiar to the customers were mainly expressed, and the arrows and lines were mostly used to express flow and speed visually.
Inspiração: We paid attention to the characteristics of the duo’s style of expression. We were inspired by the images they created, and wanted to express them to describe 5G services clearly.
Duração do Projeto: Oct 2018 ~ Present, Outside of KT head office located in Gwanghwamun, Korea
Fluxo de Operação: In order to effectively express KT's 5G service with sculptures that were going to stand at the center of Seoul, South Korea, we have collaborated with the artist duo Craig and Karl. Based on the artists’ expression style, the main features of the service were directed, and embodied in the unique form of the artists. Since sculptures were installed on a moving route of many citizens, small sculptures played the role of benches, and next to each sculpture a POP describing the meaning of the service was placed together. The public could easily understand KT's 5G service in an artistic resting space.
Membros da Equipa: TIST, Client : KT and Illustrator : Craig and Karl