O design KitKat Chocolatory O Design De Interiores Comercial por Justin Vinet - Model/ctzn é um vencedor altamente estimado do prestigioso 2020 A' Design Award de Ouro na Categoria de Competição Design de Espaços Interiores e Exposições.
OuroInterior· 2020
KitKat Chocolatory O Design De Interiores Comercial
Cliente: Unique Store Fixtures
Vencedor do A' Design Award de Ouro na Categoria Interior
Vencedor de Prémio Verificado
Verificar Estado do Prémio para #101411O Design
Sobre KitKat Chocolatory O Design De Interiores Comercial
Representar o conceito e a marca global de forma inovadora através do design da loja, especificamente para o mercado canadense e a clientela Yorkdale. Usando a experiência de um pop up anterior e de locais internacionais para inovar e repensar toda a experiência. Crie uma loja ultra-funcional, que funcione bem para um espaço complexo e de muito tráfego.
O Reconhecimento
Sobre o A' Design Award de Ouro
KitKat Chocolatory O Design De Interiores Comercial conquistou o A' Design Award de Ouro, um reconhecimento imensamente prestigiado atribuído a designs de primeira linha, maravilhosos e notáveis. Os vencedores do Ouro são criações extremamente inovadoras, visionárias e glamorosamente deslumbrantes, que refletem o prodígio, a sabedoria e a proeza dos seus designers. Espera-se que KitKat Chocolatory O Design De Interiores Comercial seja uma invenção muito elogiada, pioneira e monumental, que oferece um valor sem precedentes. Este design vencedor do A' Design Award de Ouro é um projeto espetacular e respeitado, que beneficia muito e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. KitKat Chocolatory O Design De Interiores Comercial cria sentimentos intensos de desejo, evoca paixão, incentiva a criatividade e fascina-nos.
Por Trás do Design
Kit de Imprensa
Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.
- Propriedades Únicas
- Represent the new concept & overall brand in a innovative way through the design of the store, specifically for the Canadian market and Yorkdale Clientele.
Using the experience of a previous pop up and international locations to innovate and rethink the entire experience and program of the operation.
Create a ultra-functional store, both in the FOH & BOH, that would work well for a very high traffic, programmatically complicated space. - Etiquetas
- pop-up, interactive, branding, experience, flagship,
- Tecnologia de Produção
- The success rested upon execution and coordination of 60 custom millwork pieces. On our end, utilizing software for design development, rendering, and drawing execution, we worked through design stages rapidly, parallel pathing to expedite the process in a tight timeline. This subtle representation comes in the execution of the floor tiles, the floor inlayed messaging, custom lighting. This was to have the store resonate with the brand and have customers psychological associations be subliminal and intriguing.
- Desafio de Design
- It was challenging to determine best methods to appeal to multiple demographics and stay true to brand while creating a fun experience.
The tight timeline was a hurdle but in this case because of intricate design many interrelated parts, called for coordination. There are design guidelines the needed to be followed that created additional criteria outside of standard building codes and guidelines of a project not in a mall.
The small space size added a hurdle, in the small setting all trades had to work over each other at any moment during construction. - Pesquisa
- All research was utilized from the pop-up conducted the previous year along with the insights gained from the various locations in other markets, most notably the Australian location. There was also a lot of insight gained from the information provided by the mall.
This research enabled us to understand the real-world requirements for the various functions of the store and to ensure that the space could be maximized. - Inspiração
- For Kitkat Chocolatory we were approached with the design opportunity to create the first permanent North American location. Our design concept was centered around ideas of a Chef Table and Maker Studio to ensure that the result would not only be beautiful, engaging, and interactive but would work well for the malls target and existing clientele. Technical for the project was from our extensive combined operational experience at Modelctzn in tandem with knowledge from Nestles previous popup.
- Duração do Projeto
- The project began February 12th 2019 and finished on November 14th 2019 in Yorkdale Shopping Centre.
- Fluxo de Operação
- The primary focus is the customer can come in and customize a Create Your Break Kitkat bar. They do this by choosing a chocolate base, choosing various inclusions, and customizing a message for the packaging. The second interaction is core to the Chef Table concept and takes place at a purpose-built area in the open kitchen section of the retail experience. The third interaction takes place as a more standard retail experience where the customer can purchase pre-made Kitkat bars and associated merchandise.
- Patentes
- Copyrights belong to Nestle, 1911
- Membros da Equipa
- Design: Justin Vinet
Branding: Patricia Tay
Architecture: Steven Fong
Builder: Nilton Tavares
Millwork: Ferro Corrente
Flipboard: Jeff Nowak
Stone: Liz Margles
Lighting: Kate MacNeill
Signage: Simon Ho
Flooring: Raffaele Calafati
Furniture: Jared - Créditos de Imagem
- Photographer: One Method, 2019
Patrocinado
Explore Para Além do Designers.org
Descubra produtos, serviços e oportunidades dos nossos parceiros publicitários.
Mais para Explorar
Designs Relacionados
Explore mais designs premiados da mesma categoria, selecionados por mérito.
