The Pompadour د عطرو بستهبندي د Ivie China لخوا د خورا باوقاره 2022 د سرو زرو A' Design Award جایزه په د بستهبندۍ ډیزاین سیالۍ کټګوري کې یو ډیر ارزښتمن ګټونکی دی.
سره زربستهبندي· 2022
The Pompadour د عطرو بستهبندي
د Ivie China لخوا
پیرودونکی: Ivie
په بستهبندي کټګوري کې د د سرو زرو A' Design Award جایزه ګټونکی
تایید شوی د جایزې ګټونکی
د #135740 لپاره د جایزې حالت تایید کړئډیزاین
د The Pompadour د عطرو بستهبندي په اړه
پومپادور د عطرو د بستهبندۍ یو ډیزاین دی چې د کلاسیک انګلیسي سلمانۍ (باربرشاپ) څخه الهام اخیستل شوی دی. بهرنۍ بکس د سلمانۍ د فرشونو څخه اخیستل شوی چهارخانه (شطرنجي) نمونه کاروي، او چرمي بکس داسې خلاصیږي چې د سلمانۍ په څوکۍ کې ناسته را په یادوي. بوتل د عمودي ژورو کرښو لرونکی روڼ ښیښهیي سلنډر دی، او کله چې بوتل تاویږي، یو سور، سپین او شین مارپېچ (هیلکس) څرخیږي. د سیریف فونټ سره چاپ شوې پاڼه د زاړه ورځپاڼې په بڼه د محصول معلومات وړاندې کوي. بوتل یوه بیا ډکېدونکې کپسول لري، او بهرنۍ بستهبندي د بیا کارونې (ریسایکل) وړ موادو څخه جوړه شوې ده.
پیژندنه
د د سرو زرو A' Design Award جایزه په اړه
The Pompadour د عطرو بستهبندي د سرو زرو A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې لومړي درجې، ځانګړو او غوره ډیزاینونو ته ورکول کېږي. د سرو زرو ګټونکي ډېر نوښتګر، لید لرونکي او ځلانده جوړښتونه دي چې د خپلو ډیزاینرانو نبوغ، حکمت او مهارت منعکس کوي. له The Pompadour د عطرو بستهبندي څخه تمه کېږي چې یو ډېر ستایل شوی، رجحان جوړوونکی او یادګاري اختراع وي چې بې ساري ارزښت وړاندې کوي. دا د سرو زرو A' Design Award جایزې ګټونکی ډیزاین یو حیرانوونکی، محترم پروژه ده چې ډېره ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. The Pompadour د عطرو بستهبندي د هیلې شدید احساسات پیدا کوي، لېوالتیا راپاروي، خلاقیت هڅوي او موږ ځانته ملګري کوي.
د ډیزاین تر شا
خبري کټ
اعتبارونه، د ټیم غړي او تخنیکي توضیحات چې د ډیزاینر لخوا وړاندې شوي.
- ځانګړي ځانګړتیاوې
- The Box – Have a seat on the barber chair.
Inspired by barbershop checkered floor opening leather box feels like seating on barber chair.
The Bottle – The memory of walking into the barber shop.
Inspired by the classic barber pole the Pompadour comes in a clear glass cylinder featuring vertical grooves and true to an actual barber pole the red and white and blue helix rotates as the bottle is unscrewed open.
The Sheet – Share today topic.
Designed as old style newspaper containing product information and profile. A serif font makes it feel authentic to an actual newspaper. - ابعاد او بسته بندي
- Outter Box : Width 120mm x Depth 90mm x Height 250mm
Bottle : Width 55mm x Height 185mm
Sheet : Width 75mm x Height 120mm - ټاګونه
- Ivie, Perfume, Cologne, Packaging Design, Design, Sustainable
- د تولید ټیکنالوژي
- Sustainability is at the core of packaging design the glass cylinder bottle comes with a refillable capsule that can easily be removed and replaced and the outer packaging is made of recyclable materials.
- د ډیزاین ننګونه
- The brand owner wanted to launch a fragrance brand that will capture a niche market of professional white collars who only want to have the best for themselves.
Hence, we created a luxurious high end product with a discerning product name (Pompadour) that not only befits these connoisseurs but a product packaging (bottle and outerbox) that delivers a unique brand experience to our consumers. - څیړنه
- The product is luxurious and sophisticated with a premium pricing. Hence the core target consumers are the sophisticated male white collars aged 35 and above, and currently based in Tier 1 cities in China. They continuously seek experiences that will help project them as being sophisticated and in the know.
From our research on this segment we found that this group of gentlemen like going to the barbershop to have their hair fixed.
Since the launch of The Pompadour into the market. The brand had received high publicity and attention from social KOLs and category product reviewers.
Multiple high end barbershops have also knocked on the brand owners door to seek collaboration with offers to display and feature the product within their retail store. - الهام
- From the late 18th to mid 19th century the barbershop was not just a place for gentlemen to procure a haircut or a shave. It was a space where fraternities were formed. The Pompadour was envisioned to capture that unique experience of going to a classic English barbershop.
The Pompadour is the gentlemans pocket companion. It is a fragrance that reminds him of a time when men were afforded a luxurious den of sorts. - د پروژې موده
- The project started in September 2020 in Shanghai, China and Finished in October 2021.
- د عملیاتو بهیر
- Brand Owner: Provided a clear brief to the Agency with specific objectives and target audience that enabled a smooth collaborative process for the team to work efficiently within limited budget. Decision maker and budget controller to ensure that the packaging design met their objectives and aesthetic will appeal to the target audience.
Strategist: Conducted thorough research to understand the market and category to identify key insights that will inspire our designers and copywriter.
Designers and Copywriter: Provided product naming and unique design solutions that fully delivers against brand owner’s brief.
Engineering Team: led decisions on structure and materials. Was able to source for premium quality material that lived up to the product’s high end proposition and our designers vision despite limited budget.
Printer: Achieving these saturated colors and color accuracy on paperboard required extra cooperation between designers and printer. - پیټنټونه
- N/A
- د ټیم غړي
- Managing Director : Malcolm Zhu
Group Creative Director : Ryan Kam
Strategy Director : Angela Tao
Creative Director : Cao Jun
Head Of Copy : Benjamin Woo
Designer : Ivie's Design Team
Account Director : Hugh Shen
Business Director : Darren Wong
Studio Director : Lily Wu - د عکس اعتبار
- All photo credits to Ivie China
تبلیغ شوی
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نور وپلټئ
اړوند ډیزاینونه
د ورته کټګورۍ څخه نور جایزه ګټونکي ډیزاینونه وپلټئ، د شایستګۍ پر بنسټ ټاکل شوي.
