Sof برانډ هویت د Hamda Al Naimi لخوا د خورا باوقاره 2021 د برونز A' Design Award جایزه په د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین سیالۍ کټګوري کې یو ډیر ارزښتمن ګټونکی دی.

برونزګرافیک· 2021

Sof برانډ هویت

د Hamda Al Naimi لخوا

پیرودونکی: Hamda Al Naimi

په ګرافیک کټګوري کې د د برونز A' Design Award جایزه ګټونکی

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رنګونه

ډیزاین

د Sof برانډ هویت په اړه

Sof د "خویندې د فایبرویډونو په وړاندې ځواکمنې کېږي" (Sisters Overpowering Fibroids) لنډیز دی. Sof یوه مفهومي پروژه ده چې د ډیزاینر د رحمي فایبرویډونو سره د تجربې، د ډاکټر له لیدنې وروسته د ورته عمومي بروشر د ورکولو له نارضایتۍ، او په ورته حالاتو کې د هغو میرمنو سره لیدل څخه الهام اخیستې چې د درملنې لپاره یې خورا ډېر انتظار کړی دی. که څه هم خطرناک نه دی، خو د نښو او علایمو له پامه غورځول کېدای شي پیچلتیاوو ته لاره هواره کړي. ډیزاین احتمالي حلونه وړاندې کوي لکه د بېړنۍ د احساس رامنځته کول، ناروغانو ته د شخصي معلوماتو ورکول، او د ملاتړ سیسټم چمتو کول.

پیژندنه

د د برونز A' Design Award جایزه په اړه

Sof برانډ هویت د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Sof برانډ هویت څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Sof برانډ هویت اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.

د ډیزاین تر شا

خبري کټ

اعتبارونه، د ټیم غړي او تخنیکي توضیحات چې د ډیزاینر لخوا وړاندې شوي.

ځانګړي ځانګړتیاوې: SOF is an acronym for Sisters Overpowering Fibroids. To translate the core of the brand identity, it was essential to use a simple name that embodies strength and support. Consequently, the goal is to bridge the gap between people diagnosed with uterine fibroids, their doctors, as well as creating a safe and supportive space. SOF aims to encourage and empower patients to be in charge of their health through multiple design deliverables.
ابعاد او بسته بندي: Posters: 116x152cm , Booklet: Saddle Stitch A5, Tote bag: 27x31cm, Website: Responsive, it will scale proportionately according to the device and browser.
ټاګونه: Branding, Graphic Design, Identity, Logo, Poster, Booklet, Strength, Memorable, Health, Graphic Design
د تولید ټیکنالوژي: Adobe Indesign and Illustrator were used. The booklet printed on durable Neenah paper and saddle stitched. A digital format is provided of the posters so they can be printed accordingly for both outdoor and indoor usage. The tote bags and shirts are screen printed on fabrics.
د ډیزاین ننګونه: The original idea was to stay true to the vernacular of the medical field, such as greens and blues to represent growth and health. However, after the initial feedback from a small group of design professionals, the designer realized that it isn’t the best approach, but to introduce a new visual system that is bolder yet calm. Therefore, the designer changed the design to utilizing bold typography and a bold color palette. The designer used the initial keywords to represent each color, Red for Urgency, Black for Strength, Pink for Compassion, and Pale Pink for Calmness.
څیړنه: The research was conducted based on a concept to understand better the delay of treatments for people diagnosed with uterine fibroids. The design’s objective is to create a brand that offers patients services to take action for their health. Through simple qualitative research, the designer recognized the importance of providing tools to be used before, during, and after visiting a doctor.

Starting with posters to convey a sense of urgency, a booklet designed as an assessment tool during doctor visits. The patient and physician will work together to find the most suitable pathway customized to the patient’s needs, from treatments, surgery details to reviewing different opinions and more, and an online platform to provide a sense of a supportive online community where patients can interact. While staying true to the topic, the material’s design conveys urgency, strength, and compassion.
الهام: SOF is a personal project inspired by the designer’s journey with uterine fibroids, the frustration of being handed the same generalized brochure after a doctor's visit, meeting women in similar positions who have waited too long to get treated. While not dangerous, ignoring the symptoms can lead to complications. Possible solutions involve creating a sense of urgency, giving patients enough personalized information and a support system.
د پروژې موده: The ideation and concept phase started in late 2018 while recovering from a uterine fibroid removal surgery. The initial design began in July, 2020. Final design was completed in September, 2020 in San Francisco, California.
د عملیاتو بهیر: It's a brand identity for a community. The brand aims to enhance and expand the experience of people diagnosed with uterine fibroids by identifying common problems that lead patients to ignore their symptoms until complications occur. Finding the solution was merely about giving them control over their health in a safe and shared environment.

The common problems were, first, the medical brochure given to patients is generalized and not always relevant to their symptoms. Moreover, these brochures look and feel like any other medical brochures. Second, no sense of urgency is given when the fibroids are small, so most people tend to ignore them until complications occur. Some may opt-out of treatment, especially if surgery is needed because other things in life seem more important. Third, the lack of a supportive community.

Therefore, possible solutions could be, creating a cohesive branding different from the usual medical visuals. A customized booklet tailored to be used during doctor's visits and can be reviewed at home or anywhere the patient chooses. Posters with bold typography to encourage people with uterine fibroids to take action. A website includes a message forum to create a safe sharing space, get a copy of the booklet, and fun merchandise to promote togetherness and empowerment.
د ټیم غړي: Hamda Al Naimi (Alnuaimi)
د عکس اعتبار: Mock up Images: Placeit, Urban Poster mockup, Pixeden, Creative Market
Stock images: Unsplash.
*Models are part of the license of each image mentioned above.